Brandt (brand)

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Brandt
OwnerCevital
CountryFrance
Introduced1924; 100 years ago (1924)
Previous owners
TaglineBien aujourd'hui, bien demain.

Brandt is a French brandname producing various home equipment, created in 1924 by Edgar Brandt. His first company was the Société des Etablissements Edgar Brandt, established in 1902 as a locksmith and producer of decorative ironworks. During the World War, they expanded into arms manufacture. In 1956, at the time of their takeover of Hotchkiss, the company's turnover consisted of two parts arms and one third home appliances.[1] Ihe company is currently owned by Cevital.

History of Brandt[edit]

  • In 1924, Brandt is established
  • In 1956, Brandt took over vehicle and arms manufacturers Hotchkiss et Cie, creating Hotchkiss-Brandt[1]
  • In 1966, Hotchkiss-Brandt merges with Thomson (now Thomson SA)
  • In 2000, Brandt merged with Moulinex
  • In September 2001, Moulinex became bankrupt and its activities were taken over by Groupe SEB
  • In 2002, Brandt was taken over by Elco Holdings, an Israeli holdings and appliance company[2]
  • In 2005, Elco-Brandt was bought out by Fagor, becoming FagorBrandt
  • In 2014, The Algerian conglomerate Cevital bought Brandt

Brands of the group[edit]

  • Brandt
  • Sauter
  • De Dietrich
  • Vedette

Manufacturing facilities[edit]

current :

  • Orléans (France) : Production of cooking appliances
  • Vendôme (France) : Production of cooking appliances and kitchen hoods
  • Sétif (Algeria) : Production of washing machines and dryers

former :

  • Lyon (France) : Production of high-end washing machines[3]
  • Aizenay (France) : Production of microwaves ovens[4]
  • La Roche sur Yon (France) : Production of high-end washing machines, high-end tumble-dryers and dishwashers[5]
  • Verolanuova (Italy) : Production of refrigerators[6][7]
  • Nevers (France) : Production of components (essentially engines)[8]
  • Lesquin (France) : Production of refrigerators, freezers and wine cellars[9]

References[edit]

  1. ^ a b Tard, Daniel (October 15, 1994), Hotchkiss, petit dictionnaire du "juste milieu", Paris: Editions Charles Massin, pp. 144–146, ISBN 978-2707202499
  2. ^ "Business Profile". ELCO. 2011-07-10. Archived from the original on 2011-07-10. Retrieved 2023-10-24.
  3. ^ "Lyon : Pourquoi Cenntro Motors (ex Brandt) a été un fiasco industriel". www.20minutes.fr (in French). Retrieved 2017-06-24.
  4. ^ "La reconversion réussie des anciens sites vendéens". lesechos.fr. 2016-02-09. Retrieved 2017-06-24.
  5. ^ "Aux Ajoncs, S20 Industries relève la tête". Ouest-France.fr (in French). Retrieved 2017-06-24.
  6. ^ LeBlanc, Barbara (2012-06-01). "FagorBrandt veut vendre son site italien de Verolanuova - Electroménager". L'Usine Nouvelle (in French). Retrieved 2017-06-24.
  7. ^ S.p.A., Edizioni Brescia. "Verolanuova, di Brandt restano solo i capannoni Epilogo in tribunale". Bresciaoggi.it (in Italian). Retrieved 2017-06-24.
  8. ^ "L'usine de Nevers va être cédée". lesechos.fr. 2004-04-02. Retrieved 2017-06-24.
  9. ^ "Brandt Industries va fermer son usine de Lesquin". lesechos.fr. 2004-07-07. Retrieved 2017-06-24.

External links[edit]