Alpha Motor Corporation
 | |
| Company type | Private company |
|---|---|
| Industry | Automotive |
| Founded | 2020 |
| Headquarters | , United States |
Area served | United States |
Key people | Edward Lee (founder, executive chairman) |
| Products | Electric vehicles |
| Website | alphamotorinc.com |
Alpha Motor Corporation (commonly known as Alpha) is an American electric vehicle company based in Irvine, California. As of 2024, the company has revealed a number of prototypes, but has not begun production of any vehicles.
History
[edit]Alpha Motor Corporation was founded in 2020 by Edward Lee. Prior to founding Alpha, Lee has worked at Toyota,[1] Audi, Hyundai,[2] and the short-lived EV startup company Neuron Corporation.[3]
Alpha teased its first vehicle, the Icon electric commercial vehicle, on December 2, 2020.[4] The Icon was never officially unveiled, however. Later that month on December 23, Alpha revealed its first passenger car, the Ace coupe featuring retro styling, as a 3D model.[5][6] Alpha Motor Company stated that it would unveil more vehicles in the coming months.[5]
In February 2021, Alpha revealed the Ace-based Jax, a crossover quad coupe, as a 3D model, with "Jax" being an acronym of "Junior All-terrain Crossover". It is essentially an Ace with two extra half-doors in the rear for easier rear access, a higher suspension, and off-roading accessories.[7] Alpha also revealed the Ace Performance, a sport variant of the standard Ace model.[8]
In March 2021, Alpha revealed its third car, the Wolf 2-door pickup truck, based on the company's previously-revealed cars.[9] The company later revealed two variants of the Wolf; the Wolf+, an extended cab version, in April,[10] and the SuperWolf, a double cab version, in July.[11] The Alpha Wolf pickups and the company's other vehicles only existed as 3D models, until Alpha Motor Corporation presented its first physical example of a car, the Wolf pickup, at the Petersen Automotive Museum, Los Angeles in August.[12]
In November 2021, Alpha Motor Corporation introduced the Adventure Series, a special edition package for the Ace and Jax, in partnership with KC HiLiTES and KMC Wheels.[13]
On October 31, 2021, Los Angeles Auto Show, announced the Alpha Ace Coupe and Jax as finalists for its inaugural zero-emission vehicle awards program - THE ZEVAS.[14] On November 18, 2021, Los Angeles Auto Show, announced the Alpha Ace Coupe as "Top Coupe" and the winner in the electric coupe category for its inaugural zero-emission vehicle awards program.[15]
On November 19, 2021, at the Los Angeles Auto Show, Alpha revealed its second physical vehicle example, the Saga, which is a sedan based on the Ace.[16]
On March 22, 2022, the parent company of Rolling Stone Korea, e.L.e Media, and South Korean carmaker CNP Motors announced that they had signed a pact with Alpha on March 12, 2022.[17] On April 12, 2022, Alpha and Hinduja Tech announced a partnership for the development and production of electric vehicles, post production support, joint research, and development of other mobility projects.[18] On May 22, 2022, Alpha and Ultimate Hydroforming, Inc (UHI) entered a Memorandum of Understanding (MoU) as UHI will manufacture and validate Alpha's production-ready electric vehicles.[19]
Vehicles
[edit]As of 2024, Alpha Motor Corporation has not yet begun the production of any vehicles. The company has revealed the following vehicle protypes:
- Ace, a subcompact coupe
- Jax, a subcompact crossover
- Montage, a limited-production coupe
- Rex, a compact off-road SUV
- Saga, a compact sedan
- Wolf, a 2-door compact pickup truck
References
[edit]- ^ Morales, Martin (March 25, 2023). "Why The Alpha Wolf Makes A Strong Case For Compact Electric Pickup Trucks". Top Speed. Retrieved October 25, 2023.
- ^ Patel, Joel (August 2, 2017). "Everything Good About a Sedan". Autoweek. Retrieved October 28, 2023.
- ^ Halvorson, Bengt (August 28, 2021). "Confusion brews as retro-style EV startup Alpha Motors turns on the charm". Green Car Reports. Retrieved November 18, 2021.
- ^ Jost, Kevin (December 31, 2020). "ACE Coupe is latest reveal from mysterious EV startup Alpha Motor". Futurride. Retrieved October 22, 2024.
- ^ a b Bell, Sebastien (December 23, 2020). "California's Cutest Car Appears: The Alpha Ace Coupe EV". Carscoops. Retrieved November 18, 2021.
- ^ Jost, Kevin (December 31, 2020). "ACE Coupe is latest reveal from mysterious EV startup Alpha Motor". Futurride. Retrieved November 18, 2021.
- ^ Gauthier, Michael (February 15, 2021). "Alpha Jax Introduced As A Rugged Electric Coupe That's Slated To Start At $38,000". Carsoops. Retrieved November 18, 2021.
- ^ Stocksdale, Joel (February 12, 2021). "Alpha Motor reveals off-road and high performance versions of the Ace coupe". AutoBlog. Retrieved November 18, 2021.
- ^ Bell, Sebastien (March 12, 2021). "Alpha's New Wolf Electric Pickup Looks Like It Came Back From The Future". Carscoops. Retrieved November 18, 2021.
- ^ Anderson, Brad (April 16, 2021). "Alpha Wolf+ Gives The Electric Pickup Extra Space With Extended Cab". Carscoops. Retrieved November 18, 2021.
- ^ Gauthier, Michael (July 22, 2021). "The Alpha SuperWolf Is America's Latest Electric Crew Cab Pickup". Carsoops. Retrieved November 18, 2021.
- ^ Anderson, Brad (August 25, 2021). "Alpha Unveils Its Wolf Electric Pickup Truck In The Flesh". Carscoops. Retrieved November 18, 2021.
- ^ Smith, Sam D. (November 4, 2021). "Alpha Motor's Adventure Series Adds Trick Lights And Wheels To Adorable Ace And Jax EVs". Carscoops. Retrieved November 18, 2021.
- ^ Walford, Lynn (October 31, 2021). "EV Award Finalists Announced @LAAutoShow". AutoConnectedCars. Retrieved October 18, 2021.
- ^ Hunt, Nikia (November 18, 2021). "2021 LA Auto Show Announces ZEVA Award Winners: Best Of Best EVs". Hotcars. Retrieved November 18, 2021.
- ^ Gauthier, Michael (November 18, 2021). "Alpha Saga Electric Sedan Debuts With 300 Mile Range And Optional All-Wheel Drive". Carscoops. Retrieved November 18, 2021.
- ^ Park, Jun-Hee (March 22, 2022). "CNP Motors, e.L.e Media sign MOU with Alpha Motor Corporation for future promotions". KoreanHerald. Retrieved March 22, 2022.
- ^ Hagman, Brian (April 12, 2022). "Hinduja Tech to Develop EVs for Alpha Motor". TheEVReport. Retrieved April 12, 2022.
- ^ Kauffman, Jake (July 16, 2022). "Alpha Motor enters MoU with UHI Group To Mass Produce Electric Vehicles". TodayseMobility. Retrieved July 16, 2022.
