Chiara Ferragni

Chiara Ferragni
Ferragni in 2023
Born (1987-05-07) 7 May 1987 (age 37)
Cremona, Italy
Occupations
  • Social media personality
  • businesswoman
  • fashion designer
  • model
Years active2009−present
Height1.75 m (5 ft 9 in)
Spouse
​
​
(m. 2018; sep. 2024)​
Children2
MotherMarina Di Guardo
Websitetheblondesalad.com

Chiara Ferragni (Italian: [ˈkjaːra ferˈraɲɲi]; born 7 May 1987) is an Italian blogger, businesswoman, fashion designer and model who has collaborated with fashion and beauty brands[1][2] through her blog The Blonde Salad. [3]

Biography

[edit]

Ferragni was born in the northern city of Cremona in 1987.[4] Ferragni is the oldest of three daughters of a dentist from Cremona. Her mother Marina Di Guardo is an Italian writer from Sicily who also worked as deputy director of the Blumarine fashion house.[5][6]

At the age of 16, she was hired by the Beatrice model agency in Milan, Italy. She modeled for the agency for a couple of years and then quit, due to "other goals to reach in my life".[7] She started her fashion blog "The Blonde Salad" in October 2009 with an ex-boyfriend, Riccardo Pozzoli.[8] In December 2011, she was profiled as the Blogger of the Moment in Teen Vogue, while a law student at Bocconi University.[9] As of 2016 she had not obtained her university degree.[10]

In December 2013, she published an Italian language blog, titled The Blonde Salad.[11] She modelled for Guess in a November 2013 shoot for an ad campaign.[12] In December 2013 she collaborated with Steve Madden to design a nine-shoe collection for Spring 2014.[13] Her business ventures grossed about $8 million (mostly from her Chiara Ferragni Collection footwear) in 2014.[14]

Her television credits include the Italian TRL Awards as a presenter, and a guest appearance on the Italian variety show Chiambretti Night  [it].[15][16] She also appeared on Project Runway as a guest judge during season 13 in August 2014.[17]

In January 2015, her blog and shoe line, Chiara Ferragni Collection, became a case study at Harvard Business School.[18] In March, Ferragni was selected for the cover of the April 2015 Vogue España, becoming the first fashion blogger to appear on any Vogue cover.[19] Chiara appeared on Lucky magazine alongside Nicole Warne and Zanita Whittington.[20] In January 2016, Pantene announced Ferragni was its new global ambassador.[21] Mattel created a Barbie version of Ferragni in September 2016, one wearing a white T-shirt, black leather jacket, jeans and Chiara Ferragni Collection shoes and the other wearing a head to toe Chanel look.[22]

As of 31 July 2017, Ferragni had 10 million followers on Instagram. Because of her broad following, she was able to earn about $12,000 for a sponsored post to Instagram.[23] She also used her social media followership to campaign against the far right party in Italy.[24] In 2017, Ferragni was chosen to design costumes for the 4th edition of Intimissimi on ice.[25][26] On 26 July 2017, she opened her first Chiara Ferragni Collection store in Milan.[27]

In June 2020, the Italian rapper Baby K released the summer hit "Non mi basta più" featuring Chiara Ferragni. Ferragni and her husband raised €3 million in 24 hours through a fundraiser to support the San Raffaele Hospital in Milan during the COVID-19 pandemic in Italy.[28]

In April 2021, Ferragni joined the Board of Directors of Tod's Group.[29][30] In March 2024, she was removed from this position.[31]

In May 2021, Ferragni unveiled the Nespresso × Chiara Ferragni collection on her social media. A temporary pop-up cafe was set up in celebration of the capsule.[32] In 2022, she announced the launch of her own line of fragrance.[33]

[edit]

In December 2023, the Italian Competition Authority (Italian: Autorità Garante della Concorrenza e del Mercato (AGCM)) announced Ferragni and companies under her control must pay a fine of 1.075 million euros following a probe into unfair and misleading commercial practices.[34] The probe and resulting sanctions were the result of partnership between Ferragni and the Italian food company Balocco in 2022 to market a Ferragni-branded Balocco pandoro, which is a cake-like bread popular in Italy at Christmas. The pandoro was marketed claiming that the sale of the pandoro was benefiting bone cancer research at the Regina Margherita hospital in Turin. The antitrust authority ruled that when buying a Ferragni-branded Balocco pandoro cake, customers were misled into thinking that by purchasing the product, they were contributing to charity donations to fund bone cancer research at the Regina Margherita hospital in Turin, further suggested by the price differential of over 9 euros for a Ferragni-branded Balocco pandoro cake, when a comparable Balocco pandoro costs under 4 euros.[34]

The regulator said no part of the retail price paid or revenues raised from sales were donated to charity. Whilst Balocco had made a one-off donation of 50,000 euro to the hospital months before launching the Ferragni-branded pandoro, no portion of the price paid by customers nor revenues raised through sales of the product were donated to charity. Despite Ferragni being paid over 1 million euros for the branding initiative and related promotional activities, the regulator said customers were also misled into thinking Ferragni was contributing to the charity when neither Ferragni nor any of the sanctioned companies under Ferragni's control donated any money to the Turin hospital.[35] Fabio Maria Damato was held responsible for the communication and management failure in the legal dispute called pandoro-gate by the media, and partly also for Ferragni's marital and financial failure, a reason for conflict and friction with her ex-husband because Fedez couldn't stand him at work and proximity, and was terminated on June 13, 2024, effective June 16, 2024.[36][37][38] Ferragni has suffered significant financial losses and very serious damage to her image which have undermined her credibility as a public figure and influencer and for this reason many brands have given up and closed collaboration contracts.[39][40][41] The Milan Public Prosecutor's Office accuses Chiara Ferragni and her former collaborator Fabio Damato of aggravated fraud.[42] Chiara Ferragni and her companies are in financial trouble and the minor shareholders are threatening legal action.[43][44]

Recognition

[edit]
Year Title
2011 "One of the Biggest Breakout Street-Style Stars of the Year" by The New York Magazine[45]
2013 Business of Fashion's 500 most influential fashion people[46]
2014 Bloglovin' Best Personal Style blog Award (third consecutive year)[47][48]
2015 Bloglovin' Award for Blogger of the Year[49]
2015 Forbes 30 Under 30[50]
2017 Forbes "Top Fashion Influencers" list[51]
2018 One of "the most influential moms in the fashion industry" by Footwear News[52]

Personal life

[edit]

Ferragni and Italian rapper Federico Lucia, known as Fedez, started dating in late 2016 and got married on 1 September 2018 in Noto, Sicily.[53] They have two children.[54][55] They live in Milan.[56] They separated in early 2024.

Filmography

[edit]
Year Title Role Notes
2014 Project Runway Guest judge Episode: "Rock the Wedding"
2019 Chiara Ferragni - Unposted Herself Documentary
2020 Making the Cut Judge 6 episodes
Germany's Next Top Model Guest judge Episode: "Kalander Girls"
2021–present The Ferragnez: The Series Herself Docuseries
2023 Sanremo Music Festival 2023 Co-host Annual music festival

Discography

[edit]
Singles
Title Year Charts Album
IT
"Non mi basta più" (Baby K featuring Chiara Ferragni) 2020 3 Donna sulla Luna

References

[edit]
  1. ^ "The Blonde Salad's Chiara Ferragni is Pantene's new Global Ambassador". 26 January 2016.
  2. ^ "CHIARA FERRAGNI REDESIGNS TWO ICONIC ACCESSORIES FOR A LUXURY ITALIAN LABEL". 18 July 2017.
  3. ^ Vince, Jessica (10 December 2013). "From Blogger To Model: The Blonde Salad Lands Guess' Christmas Campaign". Grazia. Archived from the original on 15 December 2013. Retrieved 12 December 2013.
  4. ^ Rebecca Arnold, 30-Second Fashion: The 50 key modes, garments, and designers (Ivy Press, 2017), p. 132
  5. ^ Fiamma Sanò (1 February 2015). "Così è nato il fenomeno Ferragni". Grazia. Retrieved 9 January 2016.
  6. ^ Latilla, Antonella (1 September 2018). "Perché Chiara Ferragni e Fedez si sono sposati a Noto, in Sicilia". Gossip e Tv (in Italian). Retrieved 20 May 2021.
  7. ^ "The Two Even Share a Dog, Matilda". 9 April 2016.
  8. ^ Paola Paoloni, Rosa Lombardi, Advances in Gender and Cultural Research in Business and Economics (Springer, 2018), p. 294
  9. ^ Frankfort, Lauren (December 2011). "Blogger Of The Moment: The Blonde Salad". Teen Vogue. Archived from the original on 12 December 2013. Retrieved 12 December 2013.
  10. ^ "10 domande a chiara ferragni, influencer e global ambassador pantene". Gioia!. 2 February 2016. Retrieved 26 November 2017.
  11. ^ The Blonde Salad. Consigli di stile dalla fashion blogger più seguita del web (in Italian). Milan: Mondadori. 2013. p. 187. ISBN 978-88-04-62681-7. OCLC 963878750. Archived from the original on 4 September 2019., Free e-book, registration required.
  12. ^ Ferragni, Chiara (4 December 2013). "Guess holiday campaign: behind the scenes". The Blonde Salad. Archived from the original on 22 November 2015. Retrieved 12 December 2013.
  13. ^ "STYLE CRUSH". Archived from the original on 22 August 2014. Retrieved 12 October 2017.
  14. ^ Strugatz, Rachel (9 September 2014). "The Blonde Salad's Chiara Ferragni Talks Fifth Anniversary and Footwear Launch". Women's Wear Daily. Retrieved 3 February 2016.
  15. ^ "Misha Burton and Chiara Ferragni". televisionando.it (in Italian). 27 May 2011. Archived from the original on 4 September 2019.
  16. ^ Mazzù, Marco Francesco; Costabile, Michele (28 October 2015). Future Marketing Leaders /1. Antonio Tombolini. p. 141. ISBN 978-88-98924-71-4. Archived from the original on 4 September 2019.
  17. ^ Lubitz, Rachel (27 August 2014). "TV highlights: 'Project Runway' hosts an unconventional wedding dress challenge". The Washington Post. Retrieved 30 August 2014.
  18. ^ Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain, "The Blonde Salad.", "Harvard Business School Case 515-074", January 2015
  19. ^ Horniacek, Julia (17 March 2015). "Chiara Ferragni Is The First Blogger to Cover 'Vogue,' Gigi Hadid Takes Miami". Fashionista.com. Retrieved 18 March 2015.
  20. ^ Sutton, Samantha (9 April 2016). "27 Things You Didn't Know About Style Star Chiara Ferragni".
  21. ^ Fashion Canada (26 January 2016). "@FashionCanada status update". Twitter. Retrieved 3 February 2016.
  22. ^ Maxine Eggenberger. "FROM BLOGGER TO BARBIE: THE WORLD'S FIRST FASHION BLOGGER BARBIE". look.co.uk. Retrieved 9 November 2017.
  23. ^ "The highest-paid Instagram influencers, including one star who gets £14,000 per post". The Daily Telegraph. 19 July 2017. Retrieved 4 May 2018.
  24. ^ Rome, Wanted in (15 September 2022). "Italian influencer Chiara Ferragni urges her 27 million followers to vote (against the far right)". Wanted in Rome. Retrieved 14 October 2022.
  25. ^ FashionNetwork.com. "Chiara Ferragni to design costumes for Intimissimi on Ice show". FashionNetwork.com. Retrieved 28 September 2017.
  26. ^ Sortino, Massimiliano (15 June 2017). "Chiara Ferragni creative designer Intimissimi on Ice 2017". Vogue.it. Retrieved 28 September 2017.
  27. ^ FashionNetwork.com. "Italian fashion blogger Chiara Ferragni opens first store in Milan". FashionNetwork.com. Retrieved 31 October 2017.
  28. ^ "Coronavirus, la raccolta fondi lanciata da Chiara Ferragni e Fedez raggiunge i 3 milioni in 24 ore: tutti i vip che hanno fatto donazioni". Il fatto quotidiano.
  29. ^ "StackPath". theblondesalad.com. Retrieved 27 June 2021.
  30. ^ "Chiara Ferragni To Join Tod's Board of Directors". The Business of Fashion. 10 April 2021. Retrieved 27 June 2021.
  31. ^ Salibian, Sandra (28 March 2024). "Chiara Ferragni Out of Tod's Board". WWD. Retrieved 2 September 2024.
  32. ^ Carrera, Martino (9 June 2021). "Chiara Ferragni Adds Her Pop-Tinged Flavor to Nespresso Capsule Collection, Temporary Cafè in Milan". WWD. Retrieved 11 June 2021.
  33. ^ "Angelini Beauty to create the first fragrance of influencer Chiara Ferragni". Premium Beauty News. Retrieved 14 October 2022.
  34. ^ a b "La pubblicità del pandoro Balocco che è costata un milione a Chiara Ferragni: ecco perché l'Antitrust ha multato l'influencer". la Repubblica (in Italian). 15 December 2023. Retrieved 18 December 2023.
  35. ^ Armellini, Alvise (15 December 2023). "Top influencer Ferragni fined $1.2 mln for misleading Christmas cake advert". Reuters. Retrieved 17 December 2023.
  36. ^ "Chiara Ferragni cambia manager, via Fabio Maria Damato". tgcom24.mediaset.it. tgcom24.mediaset.it. 14 June 2024. Retrieved 14 June 2024.
  37. ^ "Chiara Ferragni scarica il manager Fabio Maria Damato, lui si sfoga sui social: "Me ne sono andato io"". libero.it. libero.it. 14 June 2024. Retrieved 14 June 2024.
  38. ^ "Nuova separazione per la Ferragni: il manager Fabio Damato lascia le società della influencer". rainews.it. rainews.it. 14 June 2024. Retrieved 14 June 2024.
  39. ^ "Chiara Ferragni, ricavi crollati del -40%: l'azienda cerca nuovi soci per 6 milioni". tg24.sky.it. tg24.sky.it. 14 June 2024. Retrieved 14 June 2024.
  40. ^ "Perché a Chiara Ferragni servono 6 milioni di euro per ripartire dopo la crisi". cosmopolitan.com. cosmopolitan.com. 14 June 2024. Retrieved 14 June 2024.
  41. ^ "Ferragni, nuove accuse: nel mirino 11 milioni di follower. "Account falsi o inattivi"". ilgiornale.it. ilgiornale.it. 14 June 2024. Retrieved 14 June 2024.
  42. ^ "Chiusa l'indagine per Chiara Ferragni, l'accusa è di 'truffa aggravata'". ansa.it. ansa.it. 4 October 2024. Retrieved 24 October 2024.
  43. ^ "Chiara Ferragni, bilanci delle aziende in ritardo: l'ombra della vendita delle quote". ilmattino.it. ilmattino.it. 17 October 2024. Retrieved 24 October 2024.
  44. ^ "Che fine hanno fatto i bilanci di Chiara Ferragni? Il futuro è sempre più incerto e la pressione sui soci cresce: si tratta per la compravendita del 40%". ilfattoquotidiano.it. ilfattoquotidiano.it. 18 October 2024. Retrieved 24 October 2024.
  45. ^ Cowles, Charlotte (25 March 2011). "Slideshow: The Week in Street Style". New York. Retrieved 12 December 2013.
  46. ^ "BoF500". Retrieved 30 October 2017.
  47. ^ Ximénez, Mario (8 September 2014). "Chiara Ferragni, Olivia Palermo y Gary Pepper triunfan en los Bloglovin Awards". Vogue Espana. Retrieved 8 September 2014.
  48. ^ Schmidt, Chantelle (8 September 2014). "Aussie Blog Wins Best Photography At 2014 Bloglovin Awards". The Fashion Spot. Retrieved 8 September 2014.
  49. ^ "Blogger Winners Announced At The Bloglovin' Awards 2015 During NYFW Presented By H&M". Fashion Times. 15 September 2015. Archived from the original on 17 September 2015. Retrieved 18 September 2015.
  50. ^ "2015 30 Under 30: Art & Style". Forbes. Archived from the original on 6 January 2015. Retrieved 6 January 2015.
  51. ^ "Forbes Top Influencers: Instagram 'It' Girl Chiara Ferragni On Building A Fashion Empire". Forbes. 2017/09/26
  52. ^ Adducci, Jennie; Bell, Shannon (10 May 2018). "3 West Coast Influencers Who Make Motherhood Look Chic". Footwear News. Retrieved 11 May 2018.
  53. ^ Logan, Elizabeth. "The Blonde Salad's Wedding Was As Glam As Expected". W Magazine. Retrieved 1 September 2018.
  54. ^ "Chiara Ferragni Welcomes First Child, Leone, With Fedez". www.wmagazine.com. 20 March 2018. Archived from the original on 26 June 2018. Retrieved 20 March 2018.
  55. ^ "Influencer Chiara Ferragni Gives Birth, Welcomes Baby No. 2 With Fedez". www.eonline.com. 23 March 2021. Archived from the original on 23 March 2021. Retrieved 23 March 2021.
  56. ^ "Strolling around like a cool mum". The Blonde Salad. Retrieved 11 May 2018.
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