Craig Federighi

Craig Federighi
Federighi in 2021
Born1968 or 1969 (age 55–56)[1]
San Leandro, California, U.S
Alma materUniversity of California, Berkeley (BS, MS)
Occupation
  • Senior vice president of software engineering at Apple Inc.
Known forPart of Apple Inc. leadership
Children4
Websitehttps://www.apple.com/leadership/craig-federighi/

Craig Federighi (born 1968 or 1969) is an American engineer and business executive who is the senior vice president (SVP) of software engineering at Apple Inc. He oversees the development of Apple's operating systems. His teams are responsible for delivering the software of Apple's products, including the user interface, applications, and frameworks.[2][3]

Early life and education

[edit]

Federighi was born in San Leandro, California.[4] He graduated from Acalanes High School in Lafayette, California.[citation needed]

Federighi received a bachelor of science in electrical engineering and computer science and a master of science in computer science from the University of California, Berkeley in 1991 and 1993, respectively.[5]

Career

[edit]

NeXT and Ariba

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Federighi worked at NeXT, where he led development of the Enterprise Objects Framework.[6] He joined Apple when it acquired NeXT in 1996, but then left it in 1999 for Ariba, where he held several roles including chief technology officer.[7]

Return to Apple

[edit]

Federighi returned to Apple in 2009 to lead macOS engineering,[8] after Apple had just finished developing Mac OS X Snow Leopard, which was highly regarded for its focus on speed and quality.[9] In March 2011, Federighi succeeded Bertrand Serlet as vice president of Mac software engineering at Apple,[10] and in August 2012 he was promoted to senior vice president, reporting to CEO Tim Cook.[3] Upon Scott Forstall's departure from Apple, his role was expanded to encompass iOS in addition to macOS.[11] In the following decade of Federighi's leadership, many observers noted a marked decline in the quality[12][13][14][15] of Apple's software products.

Federighi was reported to own more than 500,000 shares of Apple stock worth about US$180 million as of June 2020.[16]

Public image

[edit]

Within the community of Apple users and developers, Federighi is known for his energetic presentations of new Apple software, frequently featuring absurdist humor such as references to his hair, use of new software features to organize events such as office karaoke parties and camping trips, and his claimed love of the band Rush. A running gag in Federighi's macOS presentations involves him describing the fictional exploits of the “crack product marketing team”, venturing naked through California in a Volkswagen Minibus and ultimately arriving at the location after which the version of the operating system is named. Federighi has some notable nicknames around Apple, such as "Hair Force One". Additionally, Apple CEO Tim Cook has called him "Superman".[17][18]

His first appearance onstage during a major Apple event was at WWDC 2009, where he helped Bertrand Serlet introduce Mac OS X Snow Leopard. He made another appearance during 2010's 'Back to the Mac' presentation, showing off Mac OS X Lion. He introduced iOS 7 and OS X Mavericks at Apple's WWDC 2013 developer conference, and iOS 8 and OS X Yosemite at WWDC 2014.[19][20] At WWDC 2015, he delivered most of Apple's 2-hour main opening-day presentation, introducing iOS 9 and OS X 10.11 "El Capitan", and revealing plans to release Apple's new programming language Swift as an open-source project.[21] In September 2015, he demoed 3D Touch in the new iPhone 6S.

At WWDC 2016, Federighi introduced iOS 10 and macOS 10.12 "Sierra" and said that the 15-year-old OS X would be rebranded as "macOS" in tune with the naming scheme used for iOS, tvOS, and watchOS. He emphasized the use of widgets on the iOS lock screen and announced new APIs for Siri and iMessage that would be open to all developers. In March 2016, Federighi wrote an article for The Washington Post stating that "I became an engineer because I believe in the power of technology to enrich our lives" as his motivation.[22]

In 2017, Federighi announced that the Safari web browser would block cookies from following people from site to site.[23]

At an Apple Special Event in September 2017, Federighi initially failed to properly demo the Face ID feature on the iPhone X. Apple stated that before the event, some Apple employees had inadvertently triggered Face ID on one of the demonstration phones, causing it to instead prompt for a passcode when Federighi attempted to unlock it.[24]

At WWDC 2018, Federighi introduced iOS 12 and macOS 10.14 "Mojave".

At WWDC 2019, he introduced iOS 13, iPadOS and macOS 10.15 "Catalina".

At WWDC 2020, he was the lead presenter showcasing many of Apple's recent advancements.[25] He also introduced iOS 14, iPadOS 14, and macOS 11 "Big Sur".

He made a cameo appearance within the September 2020 Apple Event, appearing briefly during a segment. However, he did not speak.[26]

At the November 2020 Apple Special Event, a video of him “setting the mood” by waking a MacBook from sleep instantly became a meme.[27]

In November 2021, he appeared at the Web Summit talking about the dangers of allowing sideloading in the iOS ecosystem.[28]

At WWDC 2022, Federighi introduced iOS 16 and iPadOS 16, as well as macOS 13 "Ventura".[29]

At WWDC 2023, he announced iOS 17, iPadOS 17, macOS 14 "Sonoma", and the developer and public betas for each operating system.[30]

At WWDC 2024, he announced iOS 18, iPadOS 18, macOS Sequoia, and the developer and public betas for each of them. Along with this, he introduced Apple Intelligence, a set of Artificial Intelligence features on Apple devices.[31]

Personal life

[edit]

Federighi is of Italian descent.[32] Federighi is married as of 2014[33] and has four children.[34]

References

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  1. ^ Lessin, Jessica (11 June 2013). "Apple's Rising Star: Craig Federighi". The Wall Street Journal. Retrieved 11 June 2024.
  2. ^ "Apple Press Info - Craig Federighi". Apple. Retrieved 28 January 2013.
  3. ^ a b "Craig Federighi, Apple's Vice President of Mac Software Engineering & Dan Riccio, Apple's Vice President of Hardware Engineering Join Apple's Executive Team as Senior Vice Presidents". Apple Press Release. 27 Aug 2012. Retrieved 28 Aug 2012.
  4. ^ View from the Top: Craig Federighi. YouTube. Retrieved 16 February 2021.
  5. ^ "View from the Top". Berkeley Engineering. Archived from the original on 2022-10-27. Retrieved 2022-10-27.
  6. ^ Josh Lowensohn (24 March 2011). "Who is Apple's new Mac guy?". CNET. Retrieved 10 July 2012.
  7. ^ "Apple Leadership - Craig Federighi". Apple. Retrieved 2022-08-30.
  8. ^ "Apple Leadership - Craig Federighi". Apple. Retrieved 2019-04-15.
  9. ^ "The Mac, The Myth, The Legend: How Snow Leopard became synonymous with reliability". 9To5Mac. 31 January 2018. Retrieved 2020-11-05.
  10. ^ "Bertrand Serlet to Leave Apple". Apple Press Release. Apple. March 23, 2011. Archived from the original on 24 March 2011. Retrieved 14 June 2012.
  11. ^ "Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services". Apple Inc. 2012-10-29. Archived from the original on October 29, 2012. Retrieved 2012-10-29.
  12. ^ "Apple's Software Quality Decline". Michael Tsai. Retrieved 2020-11-05.
  13. ^ "Is Apple's software getting worse or what?". The Register. Retrieved 2020-11-05.
  14. ^ "Inside Apple's iPhone Software Shakeup After Buggy iOS 13 Debut". Bloomberg.com. 2019-11-21. Retrieved 2022-04-14.
  15. ^ Lovejoy, Ben (2016-02-15). "Opinion: Apple's software bugs may be overplayed, but they do still need faster fixes". 9to5Mac. Retrieved 2022-04-14.
  16. ^ "CRAIG FEDERIGHI Insider Trading Overview". www.insidermole.com. Retrieved 2016-09-14.
  17. ^ "Apple's Craig Federighi Is Perfect". The Ringer. June 13, 2016.
  18. ^ Yarow, Jay (June 2, 2014). "Meet Craig Federighi, The Apple Executive Who Dominated Apple's Big Presentation Today". Business Insider.
  19. ^ "'Superman' Gave 70% of the Apple Keynote". Mashable. Retrieved 2 June 2014.
  20. ^ "Craig Federighi may give Apple a new jolt". USA Today. Retrieved 2 June 2014.
  21. ^ "One of Apple's Biggest Success Stories Takes a Huge Leap Forward". Business Insider. Retrieved Jun 8, 2015.
  22. ^ Federighi, Craig (March 6, 2016). "Apple VP: The FBI wants to roll back safeguards that keep us a step ahead of criminals". The Washington Post. pp. 1–2. Retrieved August 30, 2022.
  23. ^ Chen, Brian X. (2021-09-16). "The Battle for Digital Privacy Is Reshaping the Internet". The New York Times. ISSN 0362-4331. Retrieved 2022-08-30.
  24. ^ "Face ID on the iPhone X did not actually fail to recognise Craig Federighi during Apple's presentation". Business Insider. Retrieved 2017-09-16.
  25. ^ WWDC Special Event Keynote — June 22, 2020 – Apple, retrieved 2020-06-22
  26. ^ Apple Event — September 15, retrieved 2020-10-24
  27. ^ Stolyar, Brenda (11 November 2020). "Apple SVP Craig Federighi is a mood and also a 'daddy'". Mashable. Retrieved 2020-11-13.
  28. ^ Web Summit 2021 | Day two, retrieved 2021-11-15
  29. ^ WWDC 2022 - June 6 - Apple, retrieved 2022-06-13
  30. ^ WWDC 2023 - June 5 - Apple, retrieved 2022-06-06
  31. ^ WWDC 2024 - June 10 - Apple, retrieved 2024-06-12
  32. ^ Redazione (5 June 2014). "Federighi, l'italoamericano che cambierà Apple - TechGenius". overpress.it.
  33. ^ "Tim Cook talks Apple secrecy on Mac's 30th anniversary". CNET. January 24, 2014.
  34. ^ View from the Top: Craig Federighi (Youtube video).
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