Express pricing
Express pricing is a form of price discrimination where, in a reverse of economies of scale, retailers raise their prices slightly in smaller stores.[1] The name of it originates from Tesco Express, but it can be used to apply to any retailer operating a similar policy. A 2018 Inside Out investigation found that some Express prices were 178% more than their non-Express counterparts.[2] According to Sainsbury's, this can be attributed to discrepancies in "operational requirements and running costs. Rents, for example",[3] it being "more of a challenge to deliver products to our local stores"[3] and "other factors such as staffing, local rates and a focus on convenience products".[3]
Tesco themselves have acknowledged this, saying "Our prices don’t differ greatly but they will differ slightly because of the difference in costs of running the smaller stores. Express stores are typically on the high street, which means Tesco don’t very often own the land. So the overheads involved in running a smaller store are higher."[4]
In 2011, Marks and Spencer's policy of charging express pricing in their Simply Food branches was reported on. A spokesperson has admitted "prices are a little higher than at our high street stores".[5]
Aldi Local charged express pricing as soon as they opened.[6]
Express pricing attracted particular opprobrium in 2021 after Tesco rebranded 89 of its Metro stores into Express stores; with their Express branches not taking part in Tesco's Aldi Price Match scheme, many shoppers reported overnight price increases of up to 50% on some lines.[7] In 2022, News Shopper reported that there were differences in prices between Asda's Bexleyheath Graham Road superstore and their Crook Log supermarket.[8]
References
[edit]- ^ Brown, Amy Christine (2010). Understanding Food: Principles and Preparation. Cengage Learning. ISBN 9780538734981.
- ^ "Big chain supermarkets hike prices at smaller branches". BBC News. 19 November 2018. Retrieved 24 August 2021.
- ^ a b c "Why are prices different between your large and convenience stores". Sainsbury's. Retrieved 10 November 2013.
- ^ "Mystery shop: Tesco vs. Tesco Express". Confused.com. Archived from the original on 29 December 2011. Retrieved 29 May 2013.
- ^ "Mystery shop: How much do you pay in M&S Simply Food?". Confused.com. Archived from the original on 27 September 2013. Retrieved 3 June 2013.
- ^ "Inside the first Aldi Local: what it's like to shop at the supermarket's high street store". i. 21 March 2019. Retrieved 24 August 2021.
- ^ "Tesco are fleecing London's poorest by changing 'cheap' Metro stores to Express, says mayor". MyLondon. 17 August 2021. Retrieved 24 August 2021.
- ^ "Shopper shocked at price differences in Asda Bexleyheath stores". News Shopper. Retrieved 9 November 2022.
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