Margaret Johnson (advertiser)
Margaret Johnson | |
|---|---|
| Education | University of North Carolina - BA in Journalism and Mass Communication Portfolio Center - Art Direction Degree |
| Occupation(s) | Chief Creative Officer, Partner |
| Employer(s) | Goodby, Silverstein & Partners (1996 - Present) The Richards Group (1993-1996) Leonard, Monahan, Lubars & Kelly |
Margaret Johnson is the chief creative officer and partner at Goodby, Silverstein & Partners.[1] She is the first new partner in over a decade and the agency's first-ever female partner.[1] In 2012, Business Insider recognized Johnson as the 10th most powerful woman in advertising.[1]
Early life
[edit]Johnson went to college to study journalism but became more interested in graphic design.[2] She graduated from University of North Carolina with a B.A. in journalism and mass communication.[3] She then went on to obtain a degree in art direction at the Portfolio Center in Atlanta, Georgia.[4]
Career
[edit]Johnson's first job was as a freelancer at Leanord Monohan Lubars & Kelly where she worked closely with Jeremy Postaer, whose work had inspired her.[2][5] At this Rhode Island based agency, Johnson worked on accounts like Keds and Polaroid Corporation.[6]
Johnson then moved to The Richards Group in Dallas, Texas where she applied her expertise to the work of video games such as Doom and Quake.[4]
After a couple of years at The Richards Group, Johnson accepted a position at Goodby Silverstein & Partners.[7] She was advised to join Goodby, Silverstein & Partners by acquaintances met during her time with Leanord Monohan Lubars & Kelly.[8]
In 2019, Johnson was inducted into the North Carolina Media and Journalism Hall of Fame.[9]
Notable works
[edit]In the course of her time working with Goodby, Silverstein & Partners, Johnson has worked on a majority of the firm's agency accounts.[8] She was a major contributor to advertising campaigns of Häagen-Dazs, PepsiCo, Yahoo!, and Logitech.[10][11]
In 2008, Johnson produced a short film titled "Dunkumentary", which featured at the Short Film Corner at Cannes.[4] She is currently working on a novel titled "Don't Kid Yourself" with her husband, Josh McHugh.[5]
Personal life
[edit]In April 2013, Johnson launched Out the Window, a blog which documents things she sees from her car window.[12]
References
[edit]- ^ a b c "Meet The 30 Most Powerful Women In Advertising". Business Insider. Retrieved 2015-10-10.
- ^ a b Schleh, Selena (December 7, 2018). "Margaret Johnson on how to tame a tornado". Shots Awards. Retrieved August 15, 2020.
A 20-year veteran of Goodby Silverstein & Partners (she was named its first CCO in 2016), Johnson was drawn to advertising while studying journalism at the University of North Carolina, her graphic design classes proving more interesting than writing newspaper articles. When it came to choosing an art college, the ever-practical Johnson did her research and cold-called two dozen New York agencies for advice on the best place to go.
- ^ Corona, Luz (November 11, 2020). "How Perseverance—and the Yellow Pages—Launched Margaret Johnson's Award-winning Career". Retrieved 2022-07-02.
- ^ a b c "Goodby Silverstein & Partners | Full-Service Creative Agency". goodbysilverstein.com. Retrieved 2015-10-10.
- ^ a b "Fast Chat: GS+P's First Female Partner Margaret Johnson". AdWeek. Retrieved 2015-10-10.
- ^ "Goodby Silverstein Elevates Veteran Creative Margaret Johnson". adage.com. Retrieved 2015-10-10.
- ^ "Margaret Johnson '91 named 'Creative Person of the Year' by Campaign US". UNC Hussman School of Journalism and Media. Retrieved 2022-07-02.
- ^ a b "How'd You Get In: Margaret Johnson | articles". ihaveanidea.org. Retrieved 2015-11-07.
- ^ "Five industry leaders to be inducted into NC Media and Journalism Hall of Fame in 2019". hussman.unc.edu. Retrieved 2022-01-01.
- ^ "Six Things You Didn't Know About Goodby Silverstein's Margaret Johnson". adage.com. Retrieved 2015-10-10.
- ^ "Goodby's Margaret Johnson steered PepsiCo's Super Bowl blitz". Ad Age. 2021-06-07. Retrieved 2022-07-02.
- ^ "Six Things You Didn't Know About Goodby Silverstein's Margaret Johnson". adage.com. . Retrieved 2015-10-10.