Reloj

For the Peso Pluma song, see Éxodo.
"Reloj"
Single by Rauw Alejandro and Anuel AA
from the album Afrodisíaco
LanguageSpanish
English title"Clock"
ReleasedOctober 22, 2020 (2020-10-22)
Genre
Length3:51
Label
Songwriter(s)
  • Raúl Alejandro Ocasio Ruiz "Rauw Alejandro"
  • Jean Pierre Soto "Yampi"
  • Luis Guillermo Marval Camero
  • Ernesto Padilla "Nesty"
  • Emmanuel Gazmey "Anuel AA"
  • Héctor C. López "Caleb Calloway"
  • Jorge E. Pizarro "Kenobi"
  • José M. Collazo "Colla"
  • Eric Pérez Rovira "Eric Duars"
Producer(s)
  • Caleb Calloway
  • Nesty
Rauw Alejandro singles chronology
"La Nota"
(2020) 		"Reloj"
(2020) 		"De Cora <3"
(2020)
Anuel AA singles chronology
"Don Don"
(2020) 		"Reloj"
(2020) 		"Lemonade (Latin Remix)"
(2020)
Music video
"Reloj" on YouTube

"Reloj" (transl. "Clock") is a song recorded by Puerto Rican singer Rauw Alejandro and Puerto Rican rapper Anuel AA for Alejandro's debut studio album, Afrodisíaco (2020). It was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars, while the production was handled by Calloway and Nesty. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on October 22, 2020, as the fourth single from the album. A Spanish language melodic reggaeton song with urban rhythms, it is about the sexual desire the singers feel towards a girl, describing everything they would do to her if the clock had more hours.

"Reloj" received positive reviews from music critics, who complimented its rhythms. The track was nominated for Viral Anthem at the 2021 MTV Millennial Awards. It was commercially successful, reaching the top 10 in several Latin American countries, including Colombia and Mexico, and on Billboard's Hot Latin Songs in the United States. The song has received several certifications, including double platinum in Spain. An accompanying music video, released simultaneously with the song, was directed by Gustavo Camacho. It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a strip club.

Background and release

[edit]

Rauw Alejandro announced that he was working on his debut studio album Afrodisíaco in February 2020.[1] After releasing several singles from the album,[2] he announced the release of a collaboration with Anuel AA and revealed the song's title as "Reloj" on Twitter on October 21, 2020: "🦊 x 👹 #Reloj tomorrow at 8PM ..."[a][3] Alejandro later explained to Idolator that he and Anuel AA were classmates in school and "childhood friends". He added: "The vibe at the studio was amazing, very easy to work with."[4] On October 22, 2020, "Reloj" was released for digital download and streaming by Sony Music Latin and Duars Entertainment as the fourth single from Afrodisíaco.[5][6] It marked the third collaboration between Alejandro and Anuel AA, who had previously worked on "Elegí (Remix)" and "Fantasías (Remix)".[7]

Music and lyrics

[edit]
"Reloj"
A 23-second sample of the chorus, which features urban rhythms.
Problems playing this file? See media help.

Musically, "Reloj" is a Spanish language melodic reggaeton song with urban rhythms,[8][9][10] that "fuses the styles" of both artists to "present a totally different proposal".[11] The song was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars. Its production was handled by Calloway and Nesty, and the track runs for a total of 3 minutes and 51 seconds.[5] Lyrically, "Reloj" which translates to "Clock" in English, is about the sexual desire they feel towards a girl, describing everything they would do to her if the clock had more hours.[7] The "sensual" lyrics include, "No hizo nada mal, pero quiere que la castigue / Gime como una muñequita de anime (Wah) / Como una serie pegá', viéndo me sigue (Wuh) / Y yo loco con verla mordiendo los cojine'" (She did nothing wrong, but she wants me to punish her / Moans like an anime doll (Wah) / Like a hit series, watches and follows me (Wuh) / And I'm crazy to see her biting the cushions).[12]

Critical reception

[edit]

Laura Coca from Los 40 gave "Reloj" a positive review and labeled it "a song with the most mesmerizing urban rhythms", stating that Alejandro "never tires of throwing hits". In another article, she described the track as "a song of pure reggaeton rhythms to become the new vice of their millions of followers."[7][10] In 2022, Fuse ranked it as Alejandro's third-top song.[13] In the same year, Ernesto Lechner from Rolling Stone ranked the track as his 45th-best song.[14]

Accolades

[edit]

"Reloj" was nominated for Viral Anthem at the 2021 MTV Millennial Awards, but lost to "Pareja del Año" by Sebastián Yatra and Myke Towers.[15][16] "Reloj" was recognized as an award winning song at the 2023 BMI Latin Awards.[17]

Commercial performance

[edit]

"Reloj" debuted at number 26 on the US Billboard Hot Latin Songs chart on November 7, 2020, becoming Alejandro's 10th entry and Anuel AA's 65th. On May 1, 2021, the track reached its peak of number 10, giving Alejandro his fourth top-10 hit on the chart and Anuel AA's 22nd.[18][19][20] The song also peaked at numbers 18, 11, and 8 on the Latin Airplay, Latin Rhythm Airplay, and Latin Digital Song Sales charts, respectively.[21][22][23] In Spain's official weekly chart, the track debuted and peaked at number 11 on November 1, 2020.[24] It was later certified double platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 80,000 units in the country.[25] "Reloj" also reached the top 10 in Colombia,[26] Dominican Republic,[27] El Salvador,[28] Guatemala,[29] Honduras,[30] Mexico,[31] and Peru,[32] as well as the top 20 in Argentina,[33] Bolivia,[34] Ecuador,[35] Latin America,[36] Paraguay,[37] Puerto Rico,[38] and Uruguay.[39] In Mexico, the song was certified diamond + 4× platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 540,000 units.[40]

Promotion

[edit]

Music video

[edit]
A screenshot from the music video, depicting Alejandro flirting with a stripper in the strip club.

An accompanying music video was released simultaneously with the song. The visual was directed by Gustavo "Gus" Camacho,[12] who had previously directed the video for Alejandro's singles "Fantasías" and "Tattoo (Remix)".[41][42] It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a strip club, while multiple women in undergarment are dancing to the rhythm of it. In another scene, Alejandro and Anuel AA are shown singing the song in a dressing room.[2][7]

Live performances

[edit]

The song was included on the set list for Alejandro's the Vice Versa Tour.[43]

Track listing

[edit]
Digital download / streaming[5]
No.TitleLength
1."Reloj"3:51

Credits and personnel

[edit]

Credits adapted from Tidal.[44]

  • Rauw Alejandro – associated performer, composer, lyricist
  • Anuel AA – associated performer, composer, lyricist
  • Jean Pierre Soto "Yampi" – composer, lyricist
  • Luis Guillermo Marval Camero – composer, lyricist
  • Ernesto Padilla "Nesty" – composer, lyricist, producer
  • Héctor C. López "Caleb Calloway" – composer, lyricist, producer
  • Jorge E. Pizarro "Kenobi" – composer, lyricist, recording engineer
  • José M. Collazo "Colla" – composer, lyricist, mastering engineer, mixing engineer
  • Eric Pérez Rovira "Eric Duars" – composer, lyricist, executive producer
  • Amber Rubi Urena – A&R coordinator
  • John Eddie Pérez – A&R director

Charts

[edit]

Certifications

[edit]
Certifications and sales for "Reloj"
Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[73] Gold 20,000‡
Colombia[74] 4× Diamond  
Mexico (AMPROFON)[40] 2× Diamond+Platinum 660,000‡
Spain (PROMUSICAE)[25] 2× Platinum 80,000‡
Streaming
Central America (CFC)[75] 4× Platinum 28,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

[edit]
Release dates and formats for "Reloj"
Region Date Format(s) Label Ref.
Various October 22, 2020
[5]
Latin America October 23, 2020 Contemporary hit radio [76]

Footnotes

[edit]
  1. ^ Fox Face (🦊) and Japanese Ogre (👹) emojis represent Rauw Alejandro and Anuel AA, respectively.

References

[edit]
  1. ^ "Rauw Alejandro anticipa su segundo disco con un nuevo single romántico: 'Tattoo'". Billboard Argentina (in Spanish). February 13, 2020. Archived from the original on September 13, 2022. Retrieved September 13, 2022.
  2. ^ a b Coca, Laura (October 23, 2020). "Rauw Alejandro lanza 'Reloj' junto a Anuel AA" (in Spanish). Los 40. Archived from the original on October 28, 2022. Retrieved October 28, 2022.
  3. ^ Rauw Alejandro [@rauwalejandro] (October 21, 2020). "🦊 x 👹 #RELOJ mañana a las 8PM ..." (Tweet) (in Spanish). Archived from the original on October 28, 2022. Retrieved October 28, 2022 – via Twitter.
  4. ^ Wass, Mike (November 18, 2020). "Interview: Rauw Alejandro Talks Debut Album 'Afrodisíaco'". Idolator. Archived from the original on October 28, 2022. Retrieved October 28, 2022.
  5. ^ a b c d "Reloj - Single by Rauw Alejandro, Anuel AA". Spotify. Archived from the original on October 28, 2022. Retrieved October 28, 2022.
  6. ^ "Rauw Alejandro y Anuel AA unen sus voces al ritmo de 'Reloj'". Billboard Argentina (in Spanish). October 23, 2020. Archived from the original on October 28, 2022. Retrieved October 28, 2022.
  7. ^ a b c d Coca, Laura (October 23, 2020). "Rauw Alejandro Y Anuel Aa Le Piden Más Horas Al 'Reloj': ¡Mira El Vídeo!" (in Spanish). Los 40. Archived from the original on October 29, 2022. Retrieved October 29, 2022.
  8. ^ "Reloj MP3 Song Download by Rauw Alejandro". Gaana. Archived from the original on October 29, 2022. Retrieved October 29, 2022.
  9. ^ Leight, Elias (July 2, 2021). "Rauw Alejandro Moves Beyond Reggaeton on 'Vice Versa'. Will Other Latin Stars Do the Same?". Rolling Stone. Archived from the original on September 2, 2022. Retrieved September 2, 2022.
  10. ^ a b Coca, Laura (October 23, 2020). "Ariana Grande, Karol G, Rauw Alejandro, Alizzz Y Amaia Protagonizan La Semana Con Sus Nuevas Canciones" (in Spanish). Los 40. Archived from the original on October 28, 2022. Retrieved October 28, 2022.
  11. ^ "Rauw Alejandro y Anuel AA lanzan el tema 'Reloj', su nueva colaboración" (in Spanish). Radio Programas del Perú. October 28, 2020. Archived from the original on October 28, 2022. Retrieved October 28, 2022.
  12. ^ a b "Rauw Alejandro y Anuel AA se rodean de bailarinas de pole-dance en 'Reloj'". Europa FM. October 26, 2020. Archived from the original on October 29, 2022. Retrieved October 29, 2022.
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Retrieved from "https://en.wikipedia.org/w/index.php?title=Reloj&oldid=1248730744"