Rob Shuter

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Robert James Shuter (aka "Naughty But Nice Rob"), born on July 16, 1973, in Birmingham, United Kingdom, is a journalist, gossip columnist, magazine editor, talk-show host, and author.^[1]

In 2007, Shuter became the Executive Editor of the American edition of OK! Magazine. While Rob was Executive Editor, OK! Magazine became the fastest-growing magazine in the United States and sold its millionth^[2] issue. During Shuter's tenure there, OK! also obtained an exclusive interview with Britney Spears after the pop princess endured a series of public displays of her personal struggles from late 2006 - 2008, including multiple run-ins with the paparazzi including the infamous umbrella incident.^[3]

In June 2013, Shuter became a cohost of the VH1 daily morning entertainment news and gossip series, The Gossip Table.^[4][5]

At Dan Klores Communications, he represented Jennifer Lopez during her breakup with Ben Affleck, Jessica Simpson when she split with Nick Lachey,^[6] Alicia Keys, Diddy, Jon Bon Jovi and many other crisis-management clients including Naomi Campbell and Paris Hilton.

Shuter finally decided he wanted to go out on his own, and with Jessica and Ashlee Simpson as clients, he left to start The Shuter Group.

After representing Us Weekly magazine, Shuter approached his friend and owner of OK! Magazine, Richard Desmond, about them becoming a Shuter Group Client. Instead, Richard suggested he close his company and come work for him as executive editor at OK!USA. With little formal experience but a great skill for knowing what celebrities were hot, he turned OK! into the fastest-growing magazine in America. Changed the focus from being celebrity friendly to celebrity fair and made sure all the exclusive wedding and baby pictures they bought would result in newsstand sales. The first was Anna Nicole’s baby girl, Dannielynn reunited with her father Larry Birkhead. Additional exclusives included Eva Longoria’s and Katherine Heigl's wedding. Plus first baby pictures of Matthew McConaughey, Jessica Alba, Sheryl Crow, plus Jamie Lynn Spears' shocking pregnancy announcement.

Under Shuter’s tenure, OK! moved from the last position in the celebrity weekly market to fifth, overtaking Life and Style in market share. ^{[citation needed]} It has since sunk back to last since his departure.

After seeing Shuter on television, Mark Cuban's HDNet paid to produce a pilot with Shuter hosting his half-hour Saturday night talk show.[1] The pilot was shot at New York’s RARE Bar and Grill at the Fashion 26 Hotel in Chelsea with celebrity guest Molly Sims, Teresa from the Real Housewives of New Jersey, and the infamous Michael Lohan. The pilot got an immediate green light and production started on 3 November for a 6 November 2010 debut.

Bruce Sussman and Barry Manilow have written the theme song to the show, ‘Naughty but Nice With Rob.’ This is the second time the Grammy winners have written a theme song for a TV show; the other was ‘American Bandstand’ for Dick Clark.

Shuter married Grammy Award winning songwriter Bruce Sussman 29 October 2011.^[7]

• "One Man's Great Gift: Not Fitting In". Yahoo!. 11 August 2014.
• "Shuter likes his hot place at the 'Table'". NY Daily News. 30 December 2013.
• "HDNet Keeps the Party Going and Extends 'Naughty But Nice with Rob Shuter'". Telecommunications Weekly. Archived from the original on 29 May 2016. (subscription required)
• "Aol Touts Success of New Video Series PopEater with Naughty But Nice Rob, Urlesque". Adweek.
• "An Interview with Naughty But Nice Rob". The Huffington Post. 11 August 2011.