Truckside advertisement

A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America.^[1]

Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market.^[2] with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.^[3]

• Bus advertising
• Driven media
• Fleet media
• Mobile billboard
• Out-of-home advertising
• Wrap advertising