A Twosome Place
From Wikipedia the free encyclopedia
 | |
| Industry | Coffee shop |
|---|---|
| Founded | South Korea (2002) |
| Headquarters | Seoul, South Korea |
Number of locations | 1000+ stores (2021) |
| Owner | The Carlyle Group, through Trinity Holdings, L.P. (100%) |
| Parent | CJ Foodville (CJ Group) (2002-2020) Anchor Equity Partners (2020-2021) The Carlyle Group (since 2021)[1] |
| Website | www |
A Twosome Place (Korean: 투썸플레이스), is a coffeehouse chain based in South Korea and was owned by the CJ Foodville of CJ Group until 2020. It is now owned by the US-based The Carlyle Group. As of 2014, the coffee chain had over 500 retail stores in South Korea.[2][3] The chain expanded its franchise to China in 2011, and has grown to 30 outlets in China as of 2018.[4] On February 1, 2018, A Twosome Place was incorporated into CJ Foodville coffee business.[citation needed]
Following Starbucks Coffee Korea, A Twosome Place is the second biggest coffee chain in Korea with 910 stores as of 2019.[5]
About[edit]
A Twosome Place is a European-style dessert café in which the name implies a place where an individual, lover, friends or companies can enjoy being together. The name refers to the slogan: "A cup of coffee, TWO of us, SOME dessert, PLACE". It offers a wide assortment of premium beverages including coffee and tea and desserts such as mousse, tiramisu, crème brûlée, among others.[6]
History[edit]
It started with the launch of the A Twosome Place (투썸플레이스) brand in 2002, and started the franchise business in 2009. In 2010, it achieved 100 chain stores. 2011 opened its first new franchise in China, not in Korea. Twosome Place has had nearly 100 franchises each year and opened its first complex store in Ridu, China's in 2012. In 2016, the company opened the 'Roastery cafe', a flagship store for modern people who can enjoy special coffee and dessert, as well as a place to see the process of roasting beans and making Cold Brew.
At present, it has 1,000 stores in Korea and 45 overseas stores. It ranks No. 1 in profits at Korean franchises except Starbucks.
Except for Starbucks, which operates only direct stores, Twosome Place's sales are ranked No. 1 in Korean cafe sales. In addition, since the introduction of TWG in 2014, sales have increased by more than 60%.[7] In addition, a total of 180 billion won in overseas investment was realized by raising 50 billion won through the issuance of new shares after selling 130 billion won in shares to ordinary shares in February 2018.[8]
Spokesperson[edit]
Aiming towards the Chinese market, actor Lee Min-ho was contracted as the store's model in 2014.[3][9][10]
References[edit]
- ^ Kim, Chae-yeon (November 19, 2021). "Carlyle buys coffee franchise A Twosome Place for over $800 mn". The Korea Economic Daily Global. Retrieved April 19, 2024.
- ^ Jang, Won-soo (December 10, 2014). "'춘추전국' 커피전문점, 블루오션? 레드오션?". Daily Hankook. Retrieved 2015-04-16.
- ^ a b Bin, Kwon Soo (February 28, 2014). "Lee Min Ho Becomes the New Face of Twosome Place". CJ E&M Mwave/Newsen. Archived from the original on April 17, 2015. Retrieved April 16, 2015.
- ^ "A Twosome Place seeks rapid expansion in China". m.theinvestor.co.kr. Retrieved 2020-04-08.
- ^ Bizwire, Korea (30 April 2019). "CJ Group to Sell Coffee Brand for 200 bln Won". Be Korea-savvy. Retrieved 2020-04-08.
- ^ Twosome Place (투썸플레이스)
- ^ "스타벅스 이어 코카콜라도 나섰다…'춘추전국시대' 맞은 국내 차(茶)시장". ChosunBiz (in Korean). 19 March 2021. Retrieved 2021-05-01.
- ^ "투썸플레이스, 해외에서 돌파구 찾을까(종합)". 연합인포맥스 (in Korean). 2018-02-28. Retrieved 2021-05-01.
- ^ Kim, Sung. 먹는 모습까지 멋진 그대, '절세미남' 전성시대. Hankook Ilbo (in Korean). Retrieved April 16, 2015.
- ^ 투썸플레이스 이민호 텀블러 출시…韓 · 中 여심공략. The Korea Herald (in Korean). June 27, 2014. Retrieved April 16, 2015.
