American Film Market

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American Film Market
Entrance at Loews Santa Monica Beach Hotel
GenreFilm market


  • Loews Santa Monica Beach Hotel
  • Le Merigot Beach Hotel
CountryUnited States
InauguratedMarch 21, 1981 (1981-03-21)
FounderAndy Vajna
Organized byIndependent Film & Television Alliance
Filing statusNonprofit

The American Film Market (AFM) is a film industry event held annually in early November. Historically, more than 7,000 people[1] attend the eight-day annual event to network and to sell, finance and acquire films.[2] Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM is a marketplace for the film business, where unlike a film festival, production and distribution deals are the main focus of the participants.[3]


American Film Market was founded by the American Film Marketing Association, headed by film producer Andy Vajna.[4] The American Film Market held its first event March 21–31, 1981.[3] The AFM is held at the Loews Santa Monica Beach Hotel since 1991.[5][6] The AFM is produced by the Independent Film & Television Alliance (IFTA), a trade association representing the world's producers and distributors of independent motion pictures and television programs.[7]

In 2024, the market was moved to the Palms Casino Resort in Las Vegas, Nevada. It is the first time the market is held outside of Los Angeles.[8]


The American Film Market utilizes 29 movie theater screens on Santa Monica's Third Street Promenade and in the surrounding community to accommodate 700 screenings of over 400 films (often world or U.S. premieres). The films shown are ones seeking theatrical and television distribution. In order to keep up with demand for screenings, in 2017 the American Film Market launched AFM Screening on Demand, a video-on-demand platform provided by Shift72 that allowed buyers to watch films outside of the limited screening times.[9] This also allowed the 2020 and 2021 editions to be held online-only in the first week of November due to the COVID-19 pandemic.[10][11]


  1. ^ "Indie Filmmakers Storm the Beach at American Film Market". HuffPost. November 7, 2011. Retrieved January 6, 2016.
  2. ^ sdsichero. "Toho's 'Shin Godzilla' Gets An English Title". Retrieved September 28, 2018.
  3. ^ a b "American Film Market 1981". 2014. Archived from the original on March 4, 2016.
  4. ^ "Andy Vajna, 'Rambo' Producer, Dies at 74". Variety. Retrieved February 11, 2020.
  5. ^ "AFM: Download THR's Day 3 Daily". Hollywood Reporter. Retrieved November 22, 2020.
  6. ^ "American Film Market Staying Put In Santa Monica With New Deal Through 2017". Deadline Hollywood. December 8, 2011. Retrieved January 6, 2016.
  7. ^ "IFTA Renews Jean Prewitt, AFM Topper Jonathan Wolf". Variety. July 13, 2015. Retrieved October 17, 2015.
  8. ^ Ritman, Alex; Stephan, Katcy (March 8, 2024). "AFM Officially Moving to Las Vegas". Variety. Penske Media Corporation.
  9. ^ White, David (March 1, 2021). "Revolutionizing Film Distribution at American Film Market". Retrieved 2023-08-02.
  10. ^ "American Film Market Pivots To Online Event For 2021". AFM 2021 ONLINE. 2021-08-26. Retrieved 2021-08-27.
  11. ^ Moreau, Jordan (2021-08-26). "American Film Market Goes Virtual for Second Year in a Row". Variety. Retrieved 2021-08-27.

External links[edit]

Media related to American Film Market at Wikimedia Commons