Bernard Matthews

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This article is about the person. For the business he founded, see Bernard Matthews Foods.

Bernard Matthews

CVO CBE QSM
Born(1930-01-24)24 January 1930
Brooke, Norfolk, England
Died25 November 2010(2010-11-25) (aged 80)
Great Witchingham, Norfolk, England[1]
OccupationPoultry farming
Years active1950–2010
OrganizationBernard Matthews Foods
Spouse
Joyce Reid
​
(m. 1952)​
[2]
Partner(s)Cornelia Elgershuizen
Natalie McCray
Odile Marteyn[2]
Children5
Websitewww.bernardmatthewsfarms.com/our_history.htm

Bernard Trevor Matthews CVO CBE QSM (24 January 1930 – 25 November 2010) was the founder of Bernard Matthews Foods, a company that is best known for producing turkey meat products.[3]

Early life[edit]

Matthews was born in 1930 in Brooke, Norfolk, the son of a car mechanic and his housekeeper wife. Skilled at mathematics, he won a scholarship to the City of Norwich School but found it difficult to settle. As a result of this, he failed his exams. The headmaster refused to let Matthews' exam failure reduce the school's pass-rate and so Matthews left school with no qualifications.[4]

Career[edit]

Matthews worked as a trainee livestock auctioneer at Waters & Son between 1946 and 1948. During an auction at Acle market, he saw twenty freshly laid turkey eggs for sale, which he bought for a shilling each, and then acquired the same day a paraffin-oil incubator, which he bought for £1 10s. The venture to raise them in his future mother-in-law's back garden did not pay off, as he had not calculated for the additional cost of feed for the birds.[5]

After serving his two-year national service in No. 617 Squadron RAF,[6][7] Matthews became an insurance clerk, and started his company in 1950, buying more turkeys. He was only able to join the business full-time after spending £3,000 buying the dilapidated Great Witchingham Hall and filling its 35 rooms with turkeys. While Matthews and his wife lived in two unheated rooms, turkeys were hatched in the dining room, reared in the Jacobean bedrooms and slaughtered in the kitchens.[8]

In 1980 the company launched its first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous "Bootiful" catchphrase in his Norfolk accent, and becoming part of what has been described as the "national consciousness".[9][10][11]

In 2005, he penned the self-published autobiography Turkey Times. In January 2010, he retired from the position of Chairman of Bernard Matthews Farms at the age of 80.[11]

Honours[edit]

Matthews was awarded the Queen's Service Medal (QSM) by the New Zealand Government in the 1989 Birthday Honours, for services to the New Zealand meat industry.[6][12]

He was appointed Commander of the Order of the British Empire (CBE) in the 1992 Birthday Honours,[13] and appointed Commander of the Royal Victorian Order (CVO) in the 2007 New Year Honours, for services to the Duke of Edinburgh's Award.[14] However, in view of the H5N1 outbreak in late January 2007 at his Holton plant, Matthews asked for the investiture on 9 February 2007, at which he had been due to receive the CVO, to be postponed.[15]

Personal life[edit]

In 1952 Matthews married Joyce Reid and he lived with her, in the grounds of Great Witchingham Hall, until the mid-1970s.[16] They adopted three children, Kathleen, Jason and Victoria together.[17] From then onwards they lived apart, and for eight years until the early 1980s Matthews lived with Dutchwoman Cornelia Elgershuizen, with whom he had a son, Frederick Elgershuizen.[2][8][17] He spent the last 20 years of his life with Odile Marteyn, of whom he wrote "Odile has supported me unfailingly for many years and particularly so during my recent illnesses."[17]

Matthews helped projects at Norwich Cathedral, Norwich Hospital, University of East Anglia, True's Yard Museum, Norwich Castle Museum, 2nd Air Division Memorial Library and others across Norfolk.[6]

Matthews was a multi-millionaire with a fortune estimated at over £300 million – he owned a villa in St Tropez,[16] a 160-foot (49-metre) superyacht named Bellissima[18][19][20] (sold by the time of his death), a Cessna Citation II private jet,[21] and a Rolls-Royce car. He died on 25 November 2010, aged 80.[1] His death resulted in an inheritance dispute which saw his adopted children evicting his life partner, Odile, from the home he had shared with her for the last 20 years of his life, and which he had wished to leave to her.[17][22][23]

Popular culture[edit]

Matthews was referenced by the fictional character Alan Partridge, on the show Mid Morning Matters, as one of the greatest ever Norfolk residents "for his part in slaughtering near to a quarter of a billion turkeys".[24][25]

References[edit]

  1. ^ a b Meikle, James (26 November 2010). "Bernard Matthews dies aged 80". The Guardian. Retrieved 13 January 2015.
  2. ^ a b c Evans, Martin (28 April 2011). "Son from love affair is left in control of Bernard Matthews's £40m turkey empire". The Daily Telegraph. Retrieved 13 January 2015.
  3. ^ "Bernard Matthews: company history". Archived from the original on 6 February 2007. Retrieved 8 February 2007.
  4. ^ Prince, Rosie (31 December 2006). "Bernard Matthews: Life is still bootiful". The Independent. Archived from the original on 5 February 2007. Retrieved 13 January 2015.
  5. ^ "Is Bernard Matthews stuffed?". Belfast Telegraph. 6 February 2007. Archived from the original on 24 July 2012. Retrieved 25 November 2010.
  6. ^ a b c Grimmer, Dan (26 November 2010). "Bernard Matthews obituary". Beccles & Bungay Journal. Archived from the original on 11 December 2010. Retrieved 2 December 2010.
  7. ^ Lee, Jeremy (14 February 2007). "Profile: Time to talk turkey, Bernard Matthews chairman, Bernard Matthews". Marketing Magazine. Haymarket Media Group. Retrieved 26 November 2010.
  8. ^ a b Blackhurst, Chris (27 December 1992). "Profile: The bootiful dreamer: Bernard Matthews dislikes fame. He wants to be left alone to devise more ideas for turkeys". The Independent. Retrieved 25 November 2010.
  9. ^ "Company history: The 80s". Bernard Matthews Foods.
  10. ^ Chittenden, Maurice (4 February 2007). "The 'bootiful' empire takes another hit". The Times. London. Retrieved 9 February 2007.
  11. ^ a b "Norfolk turkey boss Bernard Matthews, 80, retires". BBC News. 24 January 2010. Retrieved 26 April 2010.
  12. ^ "No. 51580". The London Gazette (3rd supplement). 31 December 1988. p. 35.
  13. ^ "No. 52952". The London Gazette (Supplement). 12 June 1992. p. 8. (United Kingdom)
  14. ^ United Kingdom: "No. 58196". The London Gazette (1st supplement). 30 December 2006. p. 3.
  15. ^ Sturcke, James (9 February 2007). "Official: H5N1 may be in human food chain". The Guardian. Retrieved 13 January 2015.
  16. ^ a b Rainey, Sarah (7 September 2012). "How a bootiful life led to bitterness for Bernard Matthews". The Daily Telegraph. Retrieved 13 January 2015.
  17. ^ a b c d "Bernard Matthews' villa legacy thwarted by children". BBC News. 6 September 2012. Retrieved 13 October 2021.
  18. ^ "The fate of superyacht Lea". superyachttimes.com. 27 May 2014. Retrieved 13 October 2021.
  19. ^ "Passion". superyachttimes.com. Retrieved 13 October 2021.
  20. ^ "Passion". boatinternational.com. Retrieved 13 October 2021.
  21. ^ "Cessna 550 Citation II, VP-CBM, Bernard Matthews Plc". abpic.co.uk. Retrieved 26 November 2010.
  22. ^ "Bernard Matthews' Will – French law has the final say". Kingsley Napley LLP. 10 October 2012. Retrieved 13 October 2021.
  23. ^ "Can a 'bootiful' life turn ugly? Bernard Matthew's case highlights the importance of making intentions clear in your will". Birkett Long LLP. 11 December 2012. Retrieved 13 October 2021.
  24. ^ Lougher, Sharon (15 November 2012). "Alan Partridge: Mid-Morning Matters is cringe-making comedy at its best". Metro. Retrieved 1 September 2023.
  25. ^ "Alan Partridge Mid Morning Matters, DVD review". The Telegraph. 12 November 2012. Retrieved 1 September 2023.

External links[edit]

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