Bodyarmor SuperDrink

Bodyarmor SuperDrink

Industry	Beverage manufacturing
Founded	2011; 13 years ago (2011)
Founders	Lance Collins and Mike Repole
Headquarters	Queens, New York City , U.S.
Key people	Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson
Parent	The Coca-Cola Company
Website	Official website

Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink brand owned by The Coca-Cola Company.^[1] Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".

Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand.^[2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.^[3]

Flavors and variations[edit]

Bodyarmor variations are listed below:

Sports Drink[edit]

• Blackout Berry
• Blue Raspberry
• Cherry Lime
• Fruit Punch
• Orange Mango
• Pineapple Coconut
• Strawberry Banana
• Strawberry Grape
• Tropical Punch
• Watermelon Strawberry

Zero Sugar[edit]

• Cherry Lime
• Fruit Punch
• Lemon Lime
• Orange

Lyte[edit]

• Berry Punch
• Blueberry Pomegranate
• Dragonfruit Berry
• Kiwi Strawberry
• Orange Clementine
• Peach Mango
• Strawberry Banana Lyte
• Strawberry Lemonade
• Tropical Coconut

Edge[edit]

• Blue Raspberry
• Grape
• Strawberry
• Tropical Punch

Flash I.V.[edit]

• Cucumber Lime
• Fruit Punch
• Grape
• Orange
• Strawberry Kiwi
• Tropical Punch

Flash I.V. Sticks[edit]

• Cucumber Lime
• Grape
• Lemon Lime
• Strawberry Kiwi
• Tropical Punch

SportWater[edit]

• Alkaline Water With Electrolytes

Discontinued[edit]

• Berry Lemonade
• Cherry Citrus
• Gold Berry
• Grape
• Kiwi Apple
• Knockout Punch
• Lemon Lime
• Lemonade
• Mixed Berry
• Octagon Orange
• Pomegranate Acai Green Tea
• Raspberry Blueberry Goji
• Tropical Mandarin
• Cherry Berry Lyte
• Coconut Lyte
• Orange Citrus Lyte
• Watermelon Lyte
• Berry Blitz Edge
• Orange Frenzy Edge
• Power Punch Edge
• Strawberry Slam Edge
• Tropical Chaos Edge
• Watermelon Wave Edge

Product ingredients[edit]

General ingredients for the beverage include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12), and natural flavors.^{[citation needed]}

Partnerships[edit]

Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck,^[4] Mike Trout,^[5] Rob Gronkowski,^[6] Klay Thompson,^[7] Skylar Diggins,^[8] Sydney Leroux, and Ryan Blaney.^[9]

In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim.^[10]

As part of their deal with Blaney, Bodyarmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.

In 2018, Bodyarmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor.^[11]

Later in 2018 with Coca-Cola's minority stake taken in the company, Bodyarmor became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019.

In 2019, Bodyarmor became the official sports drink of Major League Soccer beginning with the 2020 MLS season.^[12]

In 2024, Bodyarmor became the official sports drink of the NHL.

Legal issues[edit]

In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit^[13] against California-based Body Armor Nutrition LLC. The suit claimed that Bodyarmor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.

References[edit]