Gallup Korea

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Gallup Korea
Native name
한국갤럽
Hangukgaelleop
FormerlyKorea Survey Polls (1974–79)[1]
Company typePrivate[2]
IndustryMarket research[2]
FoundedJune 17, 1974; 49 years ago (1974-06-17) in Seoul, South Korea[3]
FounderPark Moo-ik[1]
Headquarters70 Sajik-ro, Jongno-gu, Seoul,
South Korea[3]
Key people
Park Jae-hyung (Vice-chairman)[4]
Services
Decrease ₩1.3 billion (2021)[5]
Number of employees
184 (2021)[6]
Websitewww.gallup.co.kr

Gallup Korea (Korean: 한국갤럽) or Gallup Korea Research Institute (Korean: 한국갤럽조사연구소) is a South Korean research company. Founded by Park Moo-ik in 1974, the company became a member of Gallup International Association in 1997.[1] It is best known for conducting public surveys on political, entertainment, sports, as well as on social subjects.[7]

History[edit]

Park Moo-ik (1943–2017) founded the South Korea's first public opinion survey company, Korea Survey Polls, in Jongno-gu, Seoul, in 1974.[3][8] Started correspondence with George Gallup in 1977, the company became a member of Gallup International Association in 1979.[1][3] In the same year, with George Gallup's consent for exclusive use of the "Gallup" trademark, the company changed its name to Gallup Korea or Gallup Korea Research Institute.[3][1][9]

In 1987, Gallup Korea, headed by Park Moo-ik, became the first company to successfully predict the results of a presidential election in South Korea.[8][1] Furthermore, it almost correctly projected the number of votes won by the candidates in the 1997 South Korean presidential election.[1]

In the 1990s, Gallup Korea established a database dedicated to survey results for the first time in South Korea.[9]

In 2006, Gallup Korea in association with Korean Statistical Society, established the Gallup Korea Academic Award (Korean: 한국갤럽학술상) to encourage the development of statistics and research activities in related fields. Since then it has become one of the most prestigious award in the field of statistics in South Korea.[10]

In March 2021, Gallup Korea signed a memorandum of understanding with KT Corporation to introduce artificial intelligence technology in opinion polls.[11]

Services[edit]

Gallup Korea is known for its public surveys or opinion polls.[7] It conducts various periodic public surveys to check current popularity and influence of political leaders, entertainers and sports athletes.[7] In 2012, it started its own survey program called 'Gallup Korea Daily Opinion', through which new survey results are announced every week which are free to be used by anyone.[9] It has also published books, including monographs and periodicals, as a result of its own survey since 1978.[3][12]

Annual surveys[edit]

References[edit]

  1. ^ a b c d e f g Kang, Seung-woo (April 20, 2017). "Gallup Korea chairman dies at 74". The Korea Times. Retrieved June 10, 2021.
  2. ^ a b "Gallup Korea at LinkedIn".
  3. ^ a b c d e f "한국갤럽 발자취".
  4. ^ Lee, Kyung-tak (March 24, 2021). AI가 여론 설문조사한다...KT-한국갤럽, 'AI 컨택센터' 추진 [AI polls public opinion... KT-Gallup Korea promotes 'AI contact center']. Chosun Biz (in Korean). Retrieved June 10, 2021.
  5. ^ "(주)한국갤럽조사연구소 재무정보". Saramin.
  6. ^ "(주)한국갤럽조사연구소 기업정보". Saramin.
  7. ^ a b c "Moon's approval rating hits record low of 29 pct: Gallup". Yonhap News Agency. April 30, 2021. Retrieved June 10, 2021.
    Jin, Eun-soo (February 27, 2014). "Korean drama fans love My Love From the Star". Korea JoongAng Daily. Retrieved June 10, 2021.
    Lee, Young-ho (December 12, 2019). 손흥민, 갤럽 선정 '올해를 빛낸 스포츠선수' 3년 연속 1위 [Son Heung-Min, Gallup's 'Sports Player of the Year' for 3 consecutive years]. Yonhap News Agency (in Korean). Retrieved June 12, 2021.
    Ko, Mi-hye (July 9, 2014). "국민 59%, 담뱃값 2천원 인상 찬성"<한국갤럽> ["59% of the public in favor of a 2,000 won increase in cigarette prices" <Gallup Korea>]. Yonhap News Agency (in Korean). Retrieved June 10, 2021.
  8. ^ a b Kim, Soo-yeon (April 19, 2017). 박무익 한국갤럽 회장 별세…향년 74세 [Chairman of Gallup Korea Park Moo-ik dies at 74]. Maeil Business Newspaper (in Korean). Retrieved June 12, 2021.
  9. ^ a b c Im, Seong-hyun (April 19, 2017). "여론조사는 시대의 기록"…국내 리서치 巨木 박무익 한국갤럽 회장 별세 ["Public polls are a record of the times"... Park Moo-ik, chairman of Gallup Korea, a leading researcher in Korea, dies]. Maeil Business Newspaper (in Korean). Retrieved June 12, 2021.
  10. ^ Kang, Eun-Na-Rae (October 29, 2012). 한림대 박동호 연구교수 '한국갤럽학술상' 수상 [Hallym University research professor Park Dong-ho won the 'Gallup Korea Academic Award']. Yonhap News Agency (in Korean). Retrieved June 12, 2021.
  11. ^ "KT provides AI tech for opinion polls". The Korea Herald. Yonhap News Agency. March 24, 2021. Retrieved June 12, 2021.
  12. ^ "Naver Book - '한국갤럽'에 대한 검색결과".
  13. ^ Hwang, So-young (December 10, 2020). 유재석, 9년 연속 올해를 빛낸 예능인 1위…2위는 박나래 [Yoo Jae-suk ranked first as an entertainer who shined this year for 9 consecutive years… 2nd place is Park Na-rae]. Ilgan Sports (in Korean). Retrieved June 12, 2021 – via Naver.
  14. ^ "Park Ji-sung voted Korean athlete of the year: poll". The Korea Times. Yonhap News Agency. December 27, 2011. Retrieved June 12, 2021.
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