Grazia

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Grazia
Cover page dated January 2009
EditorSilvia Grilli
CategoriesWomen's magazine
FrequencyWeekly
First issue1 October 1938; 86 years ago (1938-10-01)
CompanyArnoldo Mondadori Editore (1938–2022)
Reworld Media (2023–present)
CountryItaly
Based inMilan
LanguageItalian
Websitegraziamagazine.com
ISSN1120-5113

Grazia (pronounced [ˈɡrattsja]; Italian for 'Grace'; stylized in all caps) is a weekly women's magazine that originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria,[1] China, Croatia, Colombia, France, Germany.[2] Greece, Indonesia, India, Jordan, Macedonia,[3] Mexico, the Netherlands,[4] Poland, Portugal, Pakistan, Qatar,[5] Serbia, Slovenia, South Korea, Spain, Thailand, and the United Kingdom.

History and profile

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First cover Grazia 1938 Mondadori

The Italian edition of Grazia was first published by Mondadori in November 1938.[6] Mondadori started the magazine to compete with Lei, a women's magazine published by the Rizzoli company.[7] Grazia was modelled on the American magazine Harper's Bazaar.[8] The start of Grazia was a return in Italy to traditionalist values such as cooking and child-rearing.[9]

During the fascist rule in the country the magazine followed the Fascist policies and propaganda.[9] Following World War II the magazine was renewed, but its conservative stance remained.[9] Its conservatism continued during the late 1960s in that although miniskirts were featured in the fashion pages, these garments were commented from a conservative perspective in its social commentaries.[10]

From its beginning in 1938 to September 1943, Bruno Munari served as the art director for the magazine and for another Mondadori title, Tempo.[11]

In Italy it is owned by Mondadori[6][12] which later became one of Silvio Berlusconi's companies.[13]

Grazia published an article in July 2015 that promoted the breeding of family pets to make money with a statement from the British Royal Society for the Prevention of Cruelty to Animals (RSPCA) critical of Grazia.[14]

International editions

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Grazia has international editions in several countries.[15] Its first international edition was published in Bulgaria in March 2004.[16] The British edition of the magazine began publication in February 2005[15] and is owned in the UK under licence by Bauer Consumer Media.[citation needed] The Greek version was launched in April 2005.[15] In November of the same year its edition in the United Arab Emirates was first issued.[15]

The magazine had an edition in Croatia from February 2006 and in Serbia from June 2006.[15] The Russian edition began publication in March 2007,[15] while the Netherlands followed in August 2007.[15] Grazia India was launched in May 2008.[15] Its Australian edition began publication in July 2008,[15] but folded in February 2013.[17][18] Grazia Australia reopened in 2015 under new management. In February 2009 the Chinese version of Grazia was started, being its twelfth international edition.[19] The French version of the magazine was first published in August 2009.[20]

The inaugural issue of Grazia Korea was launched on 20 February 2013. It features a photospread of actors Lee Byung-hun, Bae Soo-bin and Kim Do-hyun for the play based on the film Masquerade (2012).[21] Grazia Pakistan was launched in February 2017.[22] The launch party took place at the HSY Mansion in Krachi on 6 February 2017 with publisher and editor-in-chief of Grazia Pakistan, Zahraa Saifullah and the first issue cover girl Mawra Hocane.[23] Grazia Arabia is published in Qatar,[5] and it gives annual Grazia Style awards. In 2018 the awards went to the Italian ambassador in Qatar and Asma Al Thani who is a Qatari adventurer.[24]

Germany

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Only one and a half years after the start of the German edition of Grazia, Mediengruppe Klambt brought the title 2011 into a joint venture in which Gruner + Jahr barely held the majority. in 2017, the women's magazine has been bought back completely. As of 1 January 2018, Mediengruppe Klambt is taking over the 50.1% share, which was previously held by Gruner + Jahr.[25]

Circulation

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Grazia had a circulation of 374,213 copies in 1984.[26] The Italian version of the magazine had a circulation of 240,000 copies from January to August 2003.[27] The 2007 circulation of the Italian edition was 218,083 copies.[28][29] In Italy, the circulation of the magazine rose to 382,000 copies in the first half of 2011.[30] During the same period the British edition of the magazine had a circulation of 219,741 copies.[31] The circulation in the UK for the second half of 2013 was 160,019 copies.[32]

The German version's published circulation in the third quarter 2017 was 96,632 copies - a drop of around 20 percent compared to the same period of 2016. Since 2016 Grazia has come under pressure at the kiosks with the magazine Olivia of Bauer Media Group.[25]

See also

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References

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  1. ^ "Media landscapes. Bulgaria". European Journalism Center. Archived from the original on 21 December 2017. Retrieved 13 June 2015.
  2. ^ "Grazia Germany". Retrieved 12 March 2010.
  3. ^ Paula Brito (10 November 2005). "Revista 'Grazia' chega a Portugal em Janeiro". Diário de Notícias. Archived from the original on 25 March 2008. Retrieved 21 September 2007.
  4. ^ "Partners". Fashion Week. Archived from the original on 16 June 2015. Retrieved 9 May 2015.
  5. ^ a b Nicholas Rapp. "CNA-Q LibGuides: Print Journals - Tables of Contents: Grazia". library.cna-qatar.com. Retrieved 8 January 2022.
  6. ^ a b David Forgacs; Stephen Gundle (2007). Mass Culture and Italian Society from Fascism to the Cold War. Indiana University Press. p. 7. ISBN 978-0-253-21948-0.
  7. ^ Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. p. 40. doi:10.17863/CAM.33377.
  8. ^ Adam Arvidsson (2003). Marketing Modernity: Italian Advertising from Fascism to Postmodernity. New York: Routledge. p. 23. ISBN 9781138880023.
  9. ^ a b c Penelope Morris (2007). "A window on the private sphere: Advice columns, marriage, and the evolving family in 1950s Italy". The Italianist. 27 (2): 304–332. doi:10.1179/026143407X234194. S2CID 144706118.
  10. ^ Cesare Amatulli; et al. (2019). "Temporal dynamism in country of origin effect: The malleability of Italians' perceptions regarding the British sixties". International Marketing Review. 36 (6): 970. doi:10.1108/IMR-08-2016-0165. hdl:2299/22819. S2CID 166900653.
  11. ^ "Bruno Munari: art director, 1943-1944". Domus. 24 March 2012. Retrieved 25 April 2015.
  12. ^ "Time Inc in Joint Venture to Publish talian Fortune". Associated Press. 7 November 1988. Retrieved 17 February 2015.
  13. ^ Eric Lyman (5 March 2014). "Italian publisher unveils magazine dedicated to Pope Francis". National Catholic Reporter. Rome. Retrieved 2 November 2014.
  14. ^ "Grazia article sparks criticism from pet lovers". Pet Gazette. Retrieved 8 July 2015
  15. ^ a b c d e f g h i "10 Pure Italian Fashion Magazines You can't Miss". Studying It. 5 July 2014. Archived from the original on 18 June 2015. Retrieved 18 June 2015.
  16. ^ "Bulgaria". Grazia International. Retrieved 13 June 2015.
  17. ^ "Grazia gone as magazines slump", The Australian
  18. ^ Max Mason (11 February 2016). "New editor-in-chief of The Australian Women's Weekly named as Kim Wilson". The Sydney Morning Herald. Retrieved 18 February 2017.
  19. ^ Chen Duo Icy; Chen Jiaxi Viola; Liu Wenman Nicole; Wu Ge Mavis (May 2013). "'Grazia China' Study Report" (PDF). Hong Kong Baptist University. Archived from the original (PDF) on 18 June 2015. Retrieved 27 April 2015.
  20. ^ "France". Mondadori. Retrieved 1 November 2014.
  21. ^ So Hyoun An (23 February 2013). "The Three Gwanghaes Lee Byung Hun, Bae Soo Bin and Kim Do Hyun Pose for Grazia". enewsWorld. CJ E&M. Archived from the original on 19 April 2013. Retrieved 23 February 2013.
  22. ^ "Pakistan".
  23. ^ "Mawra Hocane becomes the first cover girl for Grazia Pakistan". HIP. 2 February 2017. Archived from the original on 29 September 2017. Retrieved 28 September 2017.
  24. ^ "Grazia Style awards recognise ..." Gulf Times. 12 November 2018. Retrieved 8 January 2022.
  25. ^ a b David Hein (8 November 2017). "Klambt übernimmt Grazia komplett". horizont.net. Retrieved 9 November 2017.
  26. ^ Maria Teresa Crisci. "Relationships between numbers of readers per copy and the characteristics of magazines" (PDF). The Print and Digital Research Forum. Retrieved 14 April 2015.
  27. ^ "News magazines" (PDF). Lombard Media. Archived from the original (PDF) on 2 April 2015. Retrieved 15 March 2015.
  28. ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 10 April 2015.
  29. ^ "Dati ADS (tirature e vendite)". Fotografi (in Italian). Archived from the original on 24 April 2015. Retrieved 26 April 2015.
  30. ^ "Top 10 Italian Fashion Magazines". Cision. 3 February 2011. Archived from the original on 2 November 2014. Retrieved 2 November 2014.
  31. ^ Mayer Nissim (18 August 2011). "FHM, Heat, Zoo sales slump in Bauer Media magazine ABCs". Digital Spy. Retrieved 30 July 2015.
  32. ^ "ABC Certificates and Reports: Grazia". Audit Bureau of Circulations. Archived from the original on 3 December 2013. Retrieved 7 March 2014. July to December 2013, combined print and digital editions.
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