Haval (marque)

From Wikipedia the free encyclopedia

Haval
Product typeAutomobile
OwnerGreat Wall Motor
CountryChina
Introduced2013; 11 years ago (2013)
MarketsWorldwide
Websitehaval.com.cn (Chinese)
gwm-global.com/brands/haval/haval-global.html (English)
Chinese name
Simplified Chinese哈弗
Hanyu PinyinHāfú

Haval (Chinese: 哈弗; pinyin: Hāfú; stylized in all caps) is an automotive brand owned by the Chinese automaker Great Wall Motor (GWM) that specializes in crossovers and SUVs.[1] Haval was spun-off from a product line of GWM to a standalone brand in March 2013. As of 2024, Haval is the most popular among all brands owned by GWM such as Tank, Ora, and Wey.

History

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Logo until 2023
2006 Great Wall Hover. The Chinese name of Haval (哈弗; Hāfú) was initially romanised as 'Hover'.

The Haval name was first used by the Great Wall Haval CUV (initially romanized as Hover, later renamed to Haval H3), which was introduced in April 2005 as one of the early compact SUVs produced by local manufacturers. A successor to the Great Wall Safe, the Haval CUV adopts a more 'urban' design. Previously, Great Wall Motor (GWM) mostly relies on pickup trucks and off-road-oriented SUVs.[2] In September 2006, 500 units of Haval CUVs were exported to Italy for the first time, marking the first time a privately-owned Chinese car company exported cars to Europe in large quantities.[3]

The Great Wall Haval H6, which was introduced in 2011 gained popularity with its competitive price of about 100,000 yuan. Following its success, the Haval name was spun off as a standalone brand in March 2013 with its own logo, making it the second brand from GWM after the original Great Wall brand. The H6 family quickly branched out with a coupe SUV version, a diesel version, and four-wheel drive.[4]

Since 2017, the Haval brand was divided into the Red Label and Blue Label sub-brand, which uses red and blue logos respectively. Changes between the sub-brands are done in exterior styling, interior layout and materials, and marketed through different dealership networks.[5] The strategy was abandoned in 2019, when the Haval logo was reverted to black.[6] In 2018, Haval introduced F-series models that targeted younger customers. The models such as the F5 and F7 adopts more streamline designs.[7]

A Haval showroom in a department store in Shenyang, China, 2024

By 2018, Haval has ranked first in China's SUV sales for nine consecutive years. The brand produced its 5 millionth vehicle in January 2019. At the same time, GWM founder Wei Jianjun outlined Haval's 5-2-1 globalization strategy, which means in five years the brand will achieve annual sales of 2 million and become the world's number one SUV brand.[2]

In April 2023 at the Shanghai Auto Show, Haval introduced its new logo.[8]

Markets

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Assembly line at the Haval manufacturing plant in Russia

The Haval brand has been marketed in Australia, Argentina, Brazil, Bangladesh, Bulgaria, New Zealand, Russia, South Africa, United Kingdom, Benin, Tunisia, Côte d'Ivoire, Chile, Paraguay, Ecuador, Egypt, Guatemala, Bolivia, Peru, Malaysia, Brunei, Saudi Arabia, México and the Philippines (since 2023), Zimbabwe, UAE, Pakistan, Iraq, Iran[9] and other countries.[citation needed]

Haval entered the Australian market in March 2015 by introducing the H2, H8 and H9.[10] Its Australian dealer network is 15 nationwide as of 2017, growing from four dealers at the brand’s Australian launch in 2015. A further 10 dealers are expected to join the fold by the beginning of 2018 and Haval has grown its number of dealerships to 68 as of February 2024.[citation needed]

In June 2019, Haval started producing the F7 and H9 in Russia at its plant in the Uzlovaya industrial park in the Tula region.[11]

Products

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Main article: List of Great Wall Motor vehicles

Sales

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Year Global sales China Russia[12] Brazil[13] Saudi Arabia[14] South Africa[15] Thailand[16] Australia[17]
2013 208,652
2014 382,071
2015 640,200 2,865 428
2016 789,164 357
2017 849,554 1,894 47
2018 766,062[18] 3,213 178 1,417
2019 769,454[19] 12,284 109 3,107
2020 750,228[20] 17,381 7,331 5,235
2021 770,008[21] 39,126 5,622 7,532 795 18,384
2022 616,550[22] 527,988[23] 33,642 5,072 11,401 7,044 25,042
2023 599,732[24] 493,642[23] 118,826 10,563 13,936 6,908 36,397

See also

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References

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  1. ^ "A flood of cheap Chinese cars is coming to Australia — and they want to overtake Toyota". News.com.au. 23 April 2015. Retrieved 12 October 2016.
  2. ^ a b "哈弗仅13年就迈进500万俱乐部！已9年销冠的哈弗还有多大野心？" [Haval has entered the 5 million club in just 13 years! How ambitious does Haval, which has been ranked No. 1 for nine years, still have its ambitions?]. Dongchedi. 2019-01-18. Retrieved 2023-12-15.
  3. ^ "哈弗背后的故事" [The story behind Haval]. Dongchedi. 2017-03-30. Retrieved 2023-12-15.
  4. ^ "从哈弗H6看长城汽车的发展史" [Looking at the development history of Great Wall Motors from Haval H6]. Dongchedi. 2021-06-05. Retrieved 2023-12-15.
  5. ^ "解析哈弗H6红标和蓝标有何差异，助你购车不再选择困难！" [Analyze the difference between the red label and blue label of Haval H6 to help you no longer have to make a difficult choice when buying a car!]. www.sohu.com. 2019-01-06. Retrieved 2023-12-15.
  6. ^ ""黑标"正式取代"红蓝双标"，哈弗的又一次自我否定" [“Black Label” officially replaces “Red and Blue Label”, another self-denial of Haval]. Guancha.cn. 2019-03-19. Retrieved 2023-12-15.
  7. ^ "哈弗品牌发展史，一条不断探索，精益求精，不断追求的路_车家号_发现车生活_汽车之家" [The development history of the Haval brand is a path of continuous exploration, excellence and pursuit]. Chejiahao Autohome (in Chinese (China)). 2019-11-21. Retrieved 2023-12-15.
  8. ^ Zachariah, Ben (2023-04-19). "Chinese brand Haval rolls out new logo at Shanghai Auto Show". Drive. Retrieved 2024-06-17.
  9. ^ "Haval Motors SA Pty Ltd". www.haval.co.za. Retrieved 31 January 2020.
  10. ^ "2015 HAVAL H2, H8 and H9 launched in Australia..." Practical Motoring. 2015-10-08. Retrieved 2024-02-26.
  11. ^ "Российский завод Haval: зачем его построили и как он работает" [Russian Haval plant: why it was built and how it works]. zr.ru (in Russian). Retrieved 2023-12-15.
  12. ^ "Haval. Car Sales in Russia". www.chinamobil.ru. Retrieved 2024-04-02.
  13. ^ "Haval. Car Sales in Brazil". www.chinamobil.ru. Retrieved 2024-04-02.
  14. ^ "Haval. Car Sales in Saudi Arabia". www.chinamobil.ru. Retrieved 2024-04-02.
  15. ^ "Haval. Car Sales in South Africa". www.chinamobil.ru. Retrieved 2024-04-02.
  16. ^ "Haval. Car Sales in Tailand". www.chinamobil.ru. Retrieved 2024-04-02.
  17. ^ "VFACTS 2023: Chinese car sales break records, overtake South Korea for first calendar year". Drive. 2024-01-04. Retrieved 2024-04-02.
  18. ^ Chinese Car Sales Data Haval.
  19. ^ "2019年12月自主汽车品牌销量排行榜_我家汽车网" [Sales ranking of independent automobile brands in December 2019]. www.myhomeok.com. Retrieved 2024-04-02.
  20. ^ "2020年12月自主汽车品牌销量排行榜_我家汽车网" [Sales ranking of independent automobile brands in December 2020]. www.myhomeok.com. Retrieved 2024-04-02.
  21. ^ "2021年12月自主汽车品牌销量排行榜_我家汽车网" [Sales ranking of independent automobile brands in December 2021]. www.myhomeok.com. Retrieved 2024-04-02.
  22. ^ "2022年12月自主汽车品牌销量排行榜_我家汽车网" [Sales ranking of independent automobile brands in December 2022]. www.myhomeok.com. Retrieved 2024-04-02.
  23. ^ a b "Haval. Car Sales in China". www.chinamobil.ru. Retrieved 2024-04-02.
  24. ^ "2023年12月自主汽车品牌销量排行榜_我家汽车网" [Sales ranking of independent automobile brands in December 2023]. www.myhomeok.com. Retrieved 2024-04-02.
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