Jeffree Star Cosmetics

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Jeffree Star Cosmetics, Inc.
Company typePrivate
IndustryCosmetics
FoundedNovember 2014 (2014-11)
FounderJeffree Star
Headquarters
Chatsworth, California, US[1]
Area served
Worldwide
ProductsCosmetics, beauty products
OwnersJeffree Star
Jeff Cohen
Websitewww.jeffreestarcosmetics.com

Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star.[2] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors.[2] The company is estimated to sell US$100 million annually.[3] All products are vegan and cruelty-free.[4] The company is co-owned by Star and his business partner Jeff Cohen.[5]

Background[edit]

The company was conceived by Star in 2013.[6] Star terminated his music career and invested fully into the company.[7] In November 2014, the cosmetics company launched a collection of 3 Velour liquid lipsticks.[2][8] The company is co-owned by Star and his business partner Jeff Cohen, who was an early investor in the company.[5]

Products[edit]

The company produces lipsticks, concealers, setting powders, highlighters, lip products, jackets, and mirrors. The company randomly sells mystery boxes on their website, including a mini box, premium box, and deluxe box.[9] Seven products—the "Androgyny" palette, the "Magic Star" setting powder and concealer, the "Velour Liquid Lipstick", the "Thirsty" palette, the "Liquid Frost" highlighter, and the "Blood Sugar" palette—were Cosmopolitan's favorite company products.[10] Products sold by the company are vegan and cruelty-free.[4]

2016[edit]

In an interview for Nylon in April 2016, Star revealed the company's first eye shadow palette, titled "Beauty Killer", which was named after his only studio album. He also stated that he wanted to expand the company's products to include his "own moisturizer and foundation".[2] Like the palette following it, it included 10 shades.[11]

2017[edit]

In January 2017, Star revealed another eye shadow palette, titled "Androgyny". It was released in March 2017.[12][13] Star named the palette after his "theme [of] life", and colors featured in the palette dramatically changed. He also revealed a "skin frost highlighter palette".[14] The company launched "The Star Family Collection" in October 2017. Some shade names were made from Star's pet Pomeranians.[15][16]

2018[edit]

In January 2018, Star revealed the "Blood Sugar" palette, which included 18 shades highlighting red tones. It was released on January 29(PR), and February 10 respectively in the company's lovesick collection.[17] For the company's summer collection, Star revealed another palette titled "Thirsty".[18]

In August 2018, the first East Coast location to carry the cosmetics line was a Morphe Cosmetics store in Paramus, New Jersey.[19] In October 2018, the company started selling its products in Belgium and the Netherlands,[20] followed by France in November.[21]

In November 2018, Star released an "Alien" palette, coinciding with the release of a holiday collection,[22] which contained liquid lipsticks and lip scrubs.[23] It included the same number of shades as the "Blood Sugar" palette.[22] The aforementioned "skin frost palette", a highlighting palette titled "Supreme Frost Pro", was finally released in December 2018.[24]

2019[edit]

In March 2019, a successor to the "Blood Sugar" palette, "Blue Blood", was released. This palette highlighted blue toned shades and featured a casket shape. A collection coinciding with the palette also released.[25] On April 2, 2019, Star announced that one of the company's warehouses had been robbed; around US$2,500,000 was lost. Items stolen from the warehouse included the eyeshadow palette "Blue Blood" and a then-unreleased concealer, Magic Star. Some stolen products were resold on other websites. He consequently announced that "Magic Star" would be launched in May.[26][27][28] As revealed in The Beautiful World of Jeffree Star, no leads were discovered by the FBI.[29]

In May 2019, Star revealed the company's first lip gloss collection, titled "The Gloss".[30] In August, Star announced that a collaborative palette with Morphe would be released. In conjunction with the palette, a brush set was launched.[31] Star stated that the collaboration was created mainly to make a palette that has a cheaper price point.[32] Unlike Androgyny, the collaborative palette contained 30 shades.[31] Jawbreaker, the company's "biggest release to date", was released in June 2019, along with a summer collection.[33] A smaller palette titled "Mini Breaker" was also released.[34]

In October 2019, Shane Dawson's documentary series The Beautiful World of Jeffree Star showcased behind the scenes of Jeffree Star Cosmetics. The series also documents the production of a new product line, created by Star and Dawson.[35] Star revealed he had made over $20 million for his "Blood Sugar" palette.[36] On November 1, 2019, The Conspiracy Collection became available through the company's website and Morphe locations. Excessive traffic resulted in outages on Shopify and Morphe.com lasting hours.[37]

Two mystery boxes were launched on the website, a later one being a Halloween-themed one. The first one was criticized by some for not including beauty products in one box and missing items in another. However, the first one received mostly positive reviews.[9] The second one, released in October 2019, was criticized by some who received broken products.[38]

In 2019, the cosmetics line became available in Singapore[39] and Malaysia.[40] According to Jeffree Star Cosmetics website, as of November 20, 2019, the line is also available in-store in Australia, Bangladesh, Finland, Norway, New Zealand, the Philippines, Switzerland, and the United Arab Emirates.[41][third-party source needed]

2020[edit]

In February 2020, Star released his "Blood Lust" collection, which included the purple-themed 18-pan Blood Lust Palette, 5 Glosses, a new purple Extreme Frost shade, and the Mini Purple Velour Liquid Lipstick Bundle. The Blood Lust Palette is the third palette in the "Blood Collection".[42]

In May 2020, Star revealed his "Cremated" collection. The launch of this collection was pushed back due to the COVID-19 pandemic. The collection included the 24-pan smoky eye Cremated Palette and 4 Glosses.[43]

In July 2020, Morphe ceased commercial activities with the company over allegations of racism, blackmail and manipulation against Jeffree Star.[44]

In August 2020, Star released his "Orgy" collection, which was his first nude-colored collection. The collection included the 30-pan Orgy Palette, the 9-pan Mini Orgy Palette, 6 new Glosses, a 25-set Nude Mini Lipstick Vault, and a new Magic Star Luminous Setting Powder.[45]

In November 2020, Star released his "Blood Money" collection, which included the green-themed 18-pan Blood Money Palette, 4 Glosses, a Lip Balm, 2 new Extreme Frost shades, the Mini Green Velour Liquid Lipstick Bundle, and the debut of the Automatic Eyeliner in 5 shades. Blood Money is the fourth palette in the “Blood Collection”.[46]

2021[edit]

In late January 2021, Star introduced the second gloss formula to his brand called the Supreme Gloss, which came in a variety of shades including some new and some which are Velour Liquid Lipstick shades.[47]

In February, Star announced the release of another collection titled the "Blood Sugar Anniversary Collection" in honour of the anniversary of the original Blood Sugar collection. It features a new palette, the Mini Blood Sugar Palette, a red-themed Velour Liquid Lipstick collection, a Cavity Skin Frost Highlighter Palette, and a relaunch of the Blood Sugar Palette. The collection was released on February 26.[48]

In March, Star released his first-ever mascara called F**k Proof Mascara.[49] In May, 25 new shades of the Velvet Trap were released [50] followed by an extension of the Velour Liquid Lipsticks in June.[51]

In July, Star announced his "Pink Religion" collection, which included the pink-themed 18-pan Pink Religion Palette, the Sacred Glass Extreme Frost Palette, 8 new Velvet Trap shades, 4 Hydrating Glitz Lip Balm shades, and the Holy Mist Smoothing Facial Spray. The collection released on July 30.[52]

On September 3, Star released the Star Ranch Mini Palette, which was previously in the Summer 2021 mystery boxes.[53][54]

Also in September, Star announced the release of his "Pricked" collection, which included the fall-themed 18-pan Pricked palette, 6 Velour Liquid Lipsticks, 6 Supreme Glosses, 2 Supreme Frosts, 3 shades of the F**k Proof Mascara, and 3 Velour Lip Scrubs. The collection releases September 24.[55]

2022[edit]

On late November 2022, Star announced the "Psychedelic Circus" collection, which was described as Star "All about unleashing your inner freak and being yourself". The collection includes a 21 pan Palette with a outer lenticular printed packaging, providing a 3D illusion to it. Additionally the palette has various micro-engraved elements. The collection also included an extension of the 'Liquid Star Shadow Formula', with 6 liquid eyeshadows, a mist, lip balm, liquid lipsticks. 4 bundles were available for purchase with addition to a dedicated accessories and fashion articles for the collection. [56]

2023[edit]

On September 24th, Star announced the "Gothic Beach" collection. The collection saw, Star's first ever SPF & Eyeliner formulae. The collection includes a 18 pan Palette, inside a package which felt, as described by Star as "Sand". The collection saw a dedicated frost collection for it. In addition to a SPF, cooling stick, mascara & eye markers. A dedicated collection for "Gothic Beach" was also produced for fashion and accessories.[57]

Lawsuits[edit]

In April 2017, Jeffree Star Cosmetics alongside Jeffree Star and Manny MUA were sued for copyright infringement by Black Moon cosmetics.[58][59] The case was later settled.[60][61]

In July 2017, LunatiCK Cosmetics filed a trademark lawsuit against Jeffree Star Cosmetics for the packaging of the Lip Ammunition.[62] In November 2017, LunatiCK filed to dismiss the case, and the case was closed in April 2018.[63]

In October 2020, Jeffree Star Cosmetics alongside 10 unnamed people were sued by the estate of Anna Nicole Smith for copyright infringement.[64]

References[edit]

  1. ^ "Jeffree Star Gives Tour of Expansive Makeup Empire". Entertainment Tonight. June 29, 2021. Retrieved April 3, 2022.
  2. ^ a b c d Taylor, Jade (April 6, 2016). "Jeffree Star Tells Us All About His Cosmetics Line". NYLON. Retrieved September 13, 2018.
  3. ^ Robehmed, Natalie. "Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More". Forbes. Retrieved October 21, 2019.
  4. ^ a b Mychaskiw, Marianne (April 6, 2016). "These Internet-Famous Liquid Lipsticks Are Selling Out as Fast as Kylie's Lip Kits". InStyle.com. Retrieved September 13, 2018.
  5. ^ a b "MWZB Law | Attorneys & Agents | Jeff R. Cohen". www.mwzb.com. Retrieved June 28, 2020.
  6. ^ "Jeffree Star expands into self-care with new limited edition range". www.cosmeticsbusiness.com. Retrieved February 26, 2023.
  7. ^ Greenwood, Koltan (January 1, 2020). "Jeffree Star talks quitting music, building cosmetics empire in house tour". Alternative Press. Retrieved July 13, 2020.
  8. ^ Jung, Helin (September 7, 2017). "Meet the Real Jeffree Star: "I'm in a Different Place. I'm Growing Up."". Cosmopolitan. Retrieved October 21, 2019.
  9. ^ a b Dodgson, Lindsay (July 30, 2019). "Jeffree Star has come under fire from some customers and other YouTubers who say his mystery boxes are disappointing". Insider. Retrieved October 21, 2019.
  10. ^ Jowett, Victoria (June 14, 2019). "7 Jeffree Star Cosmetics products we absolutely could not live without". Cosmopolitan. Retrieved October 21, 2019.
  11. ^ Sciarretto, Amy (June 2, 2016). "Here's When To Get The Next Jeffree Star Palette". Bustle. Retrieved October 21, 2019.
  12. ^ Tai, Cordelia (March 2, 2017). "Jeffree Star's Androgynous Eyeshadow Palette Is Almost Here". theFashionSpot. Retrieved October 21, 2019.
  13. ^ Morel, Chantel (February 2, 2017). "Jeffree Star JUST Revealed the Inside of the Androgyny Palette". Allure. Retrieved October 21, 2019.
  14. ^ Denton, Elizabeth (March 4, 2017). "MAJOR Details About Jeffree Star's Skin Frost Pro Highlighting Palette Straight From Star Himself". Allure. Retrieved October 21, 2019.
  15. ^ "Jeffree Star's dogs: Names, ages and everything you need to know about the YouTuber's Pomeranians". PopBuzz. April 12, 2020. Retrieved October 21, 2019.
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  17. ^ Hourigan, Alexandra (January 21, 2018). "Jeffree Star is dropping a totally loveable Valentine's Day collection". finder.com.au. Retrieved October 21, 2019.
  18. ^ Flink, Tanya (June 1, 2018). "Jeffree Star Cosmetics to Launch New Vegan Eyeshadow Palette". LIVEKINDLY. Retrieved October 21, 2019.
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  26. ^ "YouTuber has '$2.5m worth' of make-up stolen". BBC News. April 3, 2019. Retrieved October 21, 2019.
  27. ^ Henderson, Cydney. "Jeffree Star reveals 'black market' burglars stole $2.5 million worth of makeup". USA TODAY. Retrieved October 21, 2019.
  28. ^ Preston, Hannah (April 2, 2019). "Jeffree Star reveals "horrific" story of thousands of products stolen and sold on black market". Newsweek. Retrieved October 21, 2019.
  29. ^ Contreras, Cydney (October 11, 2019). "Jeffree Star Calls Cosmetics Robbery a "Targeted" Attack on Him and Shane Dawson". E! News. Retrieved October 21, 2019.
  30. ^ Dyer, Gabrielle (May 29, 2019). "Jeffree Star just revealed his new The Gloss lipgloss collection". Cosmopolitan. Retrieved October 21, 2019.
  31. ^ a b Dyer, Gabrielle (August 7, 2019). "A Jeffree Star x Morphe eyeshadow palette is coming, and the internet has a lot of feelings". Cosmopolitan. Retrieved October 21, 2019.
  32. ^ Dommu, Rose (September 11, 2019). "Jeffree Star on Why the Beauty Industry Is Dominated by Queer Men". www.out.com. Retrieved October 21, 2019.
  33. ^ Perelli, Amanda (June 21, 2019). "YouTube star Jeffree Star said his new beauty collection began selling out in 5 minutes, and it shows how fans treat the products like collector's items". Business Insider. Retrieved October 21, 2019.
  34. ^ Jowett, Victoria (June 21, 2019). "OMG Jeffree Star's new Jawbreaker palettes have *just* gone on sale". Cosmopolitan. Retrieved October 21, 2019.
  35. ^ Raga, Pippa (June 14, 2019). "What You Need to Know About Jeffree Star and Shane Dawson's New Makeup Collab". Distractify. Retrieved October 21, 2019.
  36. ^ Dodgson, Lindsay (October 7, 2019). "Jeffree Star says he made $20 million on one eyeshadow palette". Insider. Retrieved January 2, 2023.
  37. ^ Strapagiel, Lauren (November 1, 2019). "The Shane Dawson And Jeffree Star Makeup Collection Crashed Shopify And People Are Losing It". BuzzFeed News. Retrieved November 2, 2019.
  38. ^ Krause, Amanda (October 21, 2019). "People say they're receiving broken highlighters from Jeffree Star's makeup line, but the beauty mogul is blaming it on the Postal Service". Insider. Retrieved October 21, 2019.
  39. ^ Qiu Min, Ooi (January 14, 2019). "Jeffree Star Cosmetics Makes Its Singapore Debut". www.lofficielsingapore.com. Retrieved October 24, 2019.
  40. ^ Lee, Jolin (October 11, 2019). "Cult beauty brand, Jeffree Star Cosmetics has finally reached Malaysian shores". Lifestyle Asia. Retrieved October 24, 2019.
  41. ^ "F.A.Q". Jeffree Star Cosmetics. Retrieved October 24, 2019.
  42. ^ Capon, Laura (February 21, 2020). "Jeffree Star's Blood Lust palette launches today, here's all the UK release info you need". Cosmopolitan. Retrieved March 9, 2020.
  43. ^ "Cremated 🖤 Palette & Collection Reveal! | Jeffree Star Cosmetics". YouTube. May 16, 2020. Retrieved July 13, 2020.
  44. ^ Alexander, Julia (July 10, 2020). "YouTube creator Jeffree Star dropped by makeup retailer Morphe". The Verge. Retrieved July 13, 2020.
  45. ^ Tenbarge, Kat (August 14, 2020). "Jeffree Star is releasing his first nude makeup collection and calling it 'Orgy'". Insider.
  46. ^ "Jeffree Star Blood Money Palette Collection Exciting Reveal! | November 2020". Makeup Muddle. November 6, 2020.
  47. ^ "Jeffree Star Supreme Gloss Collection Launch with 28 Shades!". Makeup Muddle. January 30, 2021.
  48. ^ "Jeffree Star Cavity Palette and Blood Sugar Anniversary Collection | EXCITING REVEAL FEBRUARY 2021". Makeup Muddle. February 19, 2021.
  49. ^ "Jeffree Star Cosmetics Fuck Proof Mascara Reveal | March 2021". Makeup Muddle. March 19, 2021.
  50. ^ "Jeffree Star on Instagram_ _OMFG I'm launching 25 BRAND NEW #VelvetTrap shades THIS Saturday 5_22_2021!!! 🔥💖 Here is the swatch and reveal video of every color!!!…_". www.instagram.com. Archived from the original on December 24, 2021.
  51. ^ "Jeffree Star on Instagram_ _Hi, how are ya_ ❣️ GET READY our Velour Liquid Lipstick ✨EXTENSION✨ arrives tomorrow! I'm re-releasing your favorite shades from the past…_". www.instagram.com. Archived from the original on December 24, 2021.
  52. ^ "Sneak Peek! Jeffree Star Cosmetics Pink Religion Collection". BeautyVelle. July 24, 2021.
  53. ^ "Jeffree Star Cosmetics Star Ranch Eyeshadow Palette | Exciting NEW 9 Pan Palette". Makeup Muddle. July 14, 2021.
  54. ^ "Jeffree Star Cosmetics on Instagram: "Introducing the #StarRanch Palette and accessories! 🐴 Inspired by my love of Wyoming and new ranch in the beautiful outskirts of Casper, this palette is my version of western and the gorgeous nature that surrounds me every day 🤎 Launching THIS Friday Sep. 3rd @ 10AM PST / 11AM MST / 1PM EST ⛰ ✨ #StarRanch Mini Palette - $28.00 🦬 Ranch Skull Mirrors - $30.00 💖 #Yak Pink Plushie - $30.00 Photo by: @jessyjphoto Makeup by: @boomkackmua & @manuelcastanotx Hair by: @hair_by_jay1 Models: @tiffanykeller & @kaavikiwi Horses provided by: The Hat Six Ranch #jeffreestarcosmetics #starranchpalette #wyoming #jeffreestar #staryaks #casperwyoming"".
  55. ^ "Sneak Peek! Jeffree Star Cosmetics Pricked Artistry Palette and Collection". BeautyVelle. November 7, 2021.
  56. ^ Psychedelic Circus 🍄 Palette & Collection Reveal! | Jeffree Star Cosmetics, retrieved November 1, 2023
  57. ^ Gothic Beach 🖤 Palette & Collection Reveal! | Jeffree Star Cosmetics, retrieved November 1, 2023
  58. ^ "Complaint" (PDF). smcarthurlaw.com.
  59. ^ Denton, Elizabeth (April 6, 2017). "Jeffree Star and Manny MUA are Being Sued by Black Moon Cosmetics for Alleged Copyright Infringement (Updated)". allure.
  60. ^ "Black Moon Cosmetics". Archived from the original on December 24, 2021.
  61. ^ Copp, Lucy Tandon (April 7, 2020). "Jeffree Star and Manny MUA settle lawsuit with Black Moon". cosmeticsbusiness.com. Retrieved July 19, 2020.
  62. ^ "Jeffree Star Sued LunatiCK". Revelist.com.
  63. ^ "Lunatick Cosmetic Labs LLC v. Jeffree Star Cosmetics Inc (2:17-cv-05029)". Court Listener.
  64. ^ "Jeffree Star Sued By Anna Nicole Smith's Estate Over Makeup Line". The Blast. October 27, 2020. Retrieved October 28, 2020.
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