A couple tracks from Joy to the World have been available as free downloads as part of special promotions. In late November, for a limited period of time, "Joy to the World" (single) was available for free digital download as part of a "holiday mixtape" created by Oprah Winfrey. For a week beginning on December 9, 2008, the song "O Holy Night was available for free digital download from iTunes as their "Holiday Single of the Week".
The album was also promoted by a concert appearance on PBSSoundstage. PBS said of the album,
"Working with producers Dann Huff and Byron Gallimore, engineer Allen Sides and Grammy-winning arranger David Campbell, Faith Hill has crafted a one-of-a-kind Christmas record with Joy to the World, freshly conceived yet anchored in tradition. It is a loving tribute to both the spirit and the music of Christmas, one that pays homage to the classics."
Two limited edition versions of the album with a bonus DVD were made available at Target and Walmart. The Target DVD features 40 minutes of live performance and interview from Hill's XM Artist Confidential concert that took place in October 2007. The Walmart DVD was made available in 2009, a year after the album's original release, and features 19 minutes of Soundcheck footage.