KNNW

KNNW
Columbia, Louisiana;
Broadcast area	Greater Monroe
Frequency	103.1 MHz
Branding	103.1 Now FM
Programming
Language(s)	English
Format	Top 40 (CHR)
Affiliations	Compass Media Networks; Premiere Networks
Ownership
Owner	Stephens Media Group; (SMG-Monroe, LLC);
Sister stations	KMYY, KXRR, KZRZ
History
First air date	February 25, 1980; 44 years ago (as KCTO-FM)
Former call signs	KCTO-FM (1980–1999); KYEA (1999–2001); KXRR (2001–2002); KQLQ (2002–2014)
Call sign meaning	K N NoW
Technical information
Facility ID	67283
Class	C3
ERP	25,000 watts
HAAT	100 meters
Links
Webcast	Listen Live
Website	1031nowfm.com

KNNW (103.1 FM, "103.1 Now FM") is a Mainstream Top 40 (CHR) radio station licensed to Columbia, Louisiana and serving the Greater Monroe area. It is owned by Stephens Media Group, through licensee SMG-Monroe, LLC. 103.1 NOW FM's schedule consists of JoJo Lopez heard weekdays from 6am to 10am. KNNW is programmed by T-Lay Collins who also performs the Prime Time Show at 7pm. Mike Downhour is the Market Manager.

The transmitter tower is located in Patterson Dr., Columbia, Louisiana and studio is located in Monroe, Louisiana

History[edit]

KQLQ was originally a rhythmic, billed as "103.1 The Party", until November 2009, when it changed to Top 40/CHR as "Hot 103.1". On September 16, 2014, KQLQ began stunting with songs with the word "now" in their name (i.e. All Right Now, Who Can It Be Now?, Right Now, etc.), while running liners asking "is it now yet?" and to listen the next day at noon. At that time KQLQ rebranded as 103.1 Now FM. The first song on Now FM was "Maps" by Maroon 5.^[1] On October 29, 2014, KQLQ changed their call letters to KNNW, to go with the "Now FM" branding.