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|Characters||Andrea, Olivia, Stephanie, Mia, and Emma|
Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toys designed primarily for girls. Introduced in 2012, the theme introduced the "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in many color schemes such as orange and green or pink and purple, and depict scenes from suburban life set in the fictional town of Heartlake City. The main characters, one of which appears in every set are Andrea, Olivia, Stephanie, Mia, and Emma. The sets are usually named after them. In 2018, Lego revamped the minidolls and gave them new looks. Each of the Lego Friends have signature colors:
Andrea’s signature color is yellow
Olivia’s signature color is pink
Stephanie’s signature color is blue
Mia’s signature color is green
Emma’s signature color is purple
The Friends product range replaced Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001).
Lego Friends was launched in January 2012 in North America (December 2011 in France), with 14 sets being released. Overall the first wave included 23 sets and features five friends named Andrea, Olivia, Stephanie, Mia, and Emma in suburban settings. In the initial release the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house; smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool.
Subsequent waves were released in future years, expanding on various interests of the characters and their friends. Specific themes have ranged from various vocational, recreational and academic interests to agriculture, equestrianism, wildlife animal rescue and rehabilitation, and pop stardom, all complementing suburbia-themed sets, as well as an Amusement park and skiing theme. The largest sets since the original wave have included Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel.
Lego has also released accompanying products branded under the Friends theme. These include a picture frame which includes 49 Lego elements which is available from Lego brand stores and a display stand which includes 17 elements that was released as a promotional polybag.
In 2018, the LEGO Friends line released minor changes to the main characters. Mia's eyes changed from brown to green while her hair was changed from an actual red to true orange-based red, Emma and Andrea's eyes changed from green to brown and Andrea's got earrings, Olivia's skin became slightly darker and she got glasses (specifically blue glasses) and also now wore her hair up in a ponytail braid, and Stephanie's smile was made a little bigger, and hair a lighter shade of blond, as it was dark blond in the original series.
According to NPR, Lego Friends are "one of the biggest successes in Lego's history ... The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year." The success has caused other construction-set companies such as Mega Blocks to introduce girl dolls.
In June 2012, two books based on the Friends theme were released. Lego Friends: Welcome to Heartlake City and Lego Friends: Perfect Pet Show were released on June 18, 2012 by DK Publishing. Both books consist of 48 pages and are published in paperback. DK Publishing have also released a Lego Brickmaster book based on the Friends theme on September 17, 2012.
Friends of Heartlake City
This series premiered in 2014.
Season 1 Episodes (partial listing):
- New Girl in Town
- Stephanie's Surprise Party
- Dolphin Cruise
- Mia's Ranch Romance
- Emma's Dilemma
- Friends of the Jungle
- Andrea's Big Moment
- Kate's Island
- The Grand Hotel
- Getting Out of Vote
- Getting the Message
- The Grateful Dud
- Girlz 4 Life
- The Drooling Detective
- Change of Address
- Dive In
- I Told You So
- Snow Way
- Midwinter Night's Dream
Friends: The Power of Friendship
- Camp Wild Hearts
- Slam Dunk
- Keepin' It Real
Friends: Girls on a Mission
- Welcome to Heartlake City
- Friendship House
- Sister Act
- Into the Woods
- The Shadow Group
- The Artist's Way
- Fashionably Old
- Match Made in the Studio
- The Daft and the Furious
- The Team
- Escape from Trash Island
- Need for Speed
- The Lake Monster
- Together Again
- Attack of the Alvahbots
- The Grand Prix
- Explorers Day
- Lights Out
- Never Stop Exploring
- Heartness Monster
- Greene Gardens
- Frame & Fortune
- Locket & Key
- Real Friends
- Tunnel of Shadows
- Le Scuba
- Map Quest
- Heart of the Sea
- Winner Sings All
- Once Upon a Lighthouse
- No Horsing Around
- Zobo 2.0
- Alvah's Flair
- Operation Keep Quiet
- The Real Deal
- Walk This Way
- The Art of Being Carter Greene
- Save the Bay
- Follow Your Passion
- House Guest
- Zobo and Zoe
- Game On
- Go for the Gold
- Strike a Chord
- Unstoppable Friendship
- Emma, P.I.
- Daddy’s Girl
- Part of the Herd
- Free Bird
- The Feels
- Artifact or Fiction
- The Right Stuff
- Gone with the Winds
- Mt Heartmore
- Welcome to the Jungle
- Splash Bash
- Making Memories
Lego Friends is a Lego-themed life simulation video game developed by Hellbent Games and published by Warner Bros. Interactive Entertainment. The game was first released for Nintendo 3DS systems on 12 November 2013, and for Nintendo DS systems on 8 April 2014. The game was later ported to and released for iOS devices on 31 July 2014. The game is based on the Lego Friends theme of the same name and adapts many of the characters and settings from it.
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- Lego Group (4 June 2019). "The LEGO® Group launches LEGO® FRIENDS 'Sea life rescue' theme to inspire the marine biologists of tomorrow". Lego.com. Lego. Retrieved 4 June 2019.
- Ulaby, Neda (June 29, 2013). "Girls' Legos Are A Hit, But Why Do Girls Need Special Legos?". Weekend Edition, NPR. Retrieved June 30, 2013.
- "Lego Friends: Welcome to Heartlake City". The Book Depository. Retrieved 2012-03-02.
- "Lego Friends: Perfect Pet Show". The Book Depository. Retrieved 2012-03-02.
- "Lego Friends Brickmaster". The Book Depository. Retrieved 2012-03-02.
- Spangler, Todd (October 1, 2015). "Netflix Orders 7 Original Kids' Series, Including Lego's 'Bionicle' and DreamWorks' 'Croods'". variety.com. Retrieved April 4, 2018.
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- "LEGO Friends Now Available for Nintendo DS!". Gamesutra.com. Retrieved 8 April 2014.
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- LEGO Friends Brickmaster. Published by Dorling Kindersley, 2012. ISBN 1-40938-326-1
- DK Readers L4: Lego Friends: Welcome to Heartlake City. Authored by Helen Murray. Published by Dorling Kindersley, 2012. ISBN 0-75669-384-5
- Lego Friends: Friends Forever : DK Reader Level 3. Authored by Helen Murray. Published by Dorling Kindersley, 2012. ISBN 0-75669-382-9
- Lego Friends: Welcome to Heartlake City. Authored by Helen Murray. Published by Dorling Kindersley, 2012. ISBN 0-75669-384-5
- Lego Friends: Perfect Pet Show. Authored by Lisa Stock. Published by Dorling Kindersley, 2012. ISBN 1-46541-984-5
- LEGO Friends: Brickmaster. Authored by Victoria Taylor. Published by Dorling Kindersley, 2012. ISBN 0-75669-254-7
- Lego Friends: Meet the Friends. Published by Scholastic, 2013. ISBN 0-54559-943-1
- Lego Friends: Lights, Camera, Girl Power!. Authored by Cathy Hapka. Published by Scholastic, 2013. ISBN 0-54551-654-4
- Ultimate Sticker Collection: Lego(r) Friends : More Than 1,000 Reusable Full-Color Stickers. Published by Dorling Kindersley, 2013. ISBN 1-46540-178-4
- LEGO Friends Ultimate Sticker Collection. Authored by Beth Landis Hester. Published by Dorling Kindersley, 2013. ISBN 1-40932-549-0
- Lego Friends: #1 New Girl in Town. Authored by Marilyn Easton. Published by Scholastic, 2013. ISBN 0-54554-762-8
- DK Readers L2: Lego Friends: Let's Go Riding!. Authored by Catherine Saunders. Published by Dorling Kindersley, 2013. ISBN 1-46540-261-6
- DK Readers L3: Lego Friends: Summer Adventures. Authored by Catherine Saunders. Published by Dorling Kindersley, 2013. ISBN 1-46540-259-4
- DK Readers L2: Lego Friends Perfect Pets. Authored by Lisa Stock. Published by Dorling Kindersley, 2014. ISBN 1-46541-984-5
- LEGO Friends: Character Encyclopedia. Authored by Catherine Saunders. Published by Dorling Kindersley, 2014. ISBN 1-46541-894-6
- LEGO Friends Character Encyclopedia: With Minifigure. Authored by Catherine Saunders. Published by Dorling Kindersley, 2015. ISBN 1-40934-739-7
- LEGO Friends: Build Your Own Adventure. Published by Dorling Kindersley, 2015. ISBN 0-24118-755-9
- LEGO Friends Perfect Pets. Authored by Lisa Stock. Published by Dorling Kindersley, 2015. ISBN 1-40934-756-7
- LEGO Friends The Adventure Guide: Includes mini-doll. Published by Dorling Kindersley, 2015. ISBN 0-24119-657-4
- LEGO Friends: The Adventure Guide. Published by Dorling Kindersley, 2015. ISBN 0-24119-657-4
- LEGO Friends Pet Party! Ultimate Sticker Collection. Authored by Helen Murray. Published by Dorling Kindersley, 2016. ISBN 0-24123-243-0
- Lego Friends: Mystery in the Whispering Woods (Chapter Book #3). Authored by Cathy Hapka. Published by Scholastic, 2016. ISBN 0-54556-669-X
- Lego Friends: The Birthday Surprise (Chapter Book #4). Authored by Tracey West. Published by Scholastic, 2016. ISBN 0-54560-589-X
- Lego Friends: A Puppy Tale (Comic Reader #1). Authored by Sierra Harimann. Published by Scholastic, 2016. ISBN 0-54551-754-0
- LEGO Friends Animal Friends Ultimate Factivity Book. Authored by Shari Last. Published by Dorling Kindersley, 2020. ISBN 0-24148-364-6
- LEGO Friends Hobbies & Friends Ultimate Factivity Book. Authored by Shari Last. Published by Dorling Kindersley, 2020. ISBN 0-24148-378-6