Lose It (Kane Brown song)

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"Lose It"
Single by Kane Brown
from the album Experiment
ReleasedJune 25, 2018 (2018-06-25)
GenreCountry
Length3:01
LabelRCA Nashville
Songwriter(s)
  • Kane Brown
  • Chase McGill
  • Will Weatherly
Producer(s)Dann Huff
Kane Brown singles chronology
"Heaven"
(2018) 		"Lose It"
(2018) 		"Good as You"
(2019)

"Lose It" is a song co-written and recorded by American country music singer Kane Brown. It is the lead single to his second major-label album Experiment. Brown wrote the song with Chase McGill and Will Weatherly.

Content[edit]

Brown said of the song, "I fell in love with this song, it was really exciting, it was really uptempo. It’s one of my favorite songs, so I hope you enjoy it."[1] Brown officially released the single in June 2018, following an Instagram post he made in March that featured him dancing to the song's chorus with his dog.[2] He also noted that the song was an example of wanting to bring new sounds to his music, highlighting in particular that it is his first song to contain a fiddle.[3] The song is about the emotions felt around the narrator's lover, saying that he "lose[s] it" in her presence. Of the lyrics, The Boot writer Liv Stecker said that "the first verse launches, coaching a romantic prospect to offload distractions. The lyrical theme switches in the chorus, as Brown admits that he's the one losing it, when she's all in."[3]

The song's video features Brown performing in the desert.[4]

Commercial performance[edit]

As of January 2019, the song has sold 194,000 copies in the US.[5] On December 7, 2023, the single was certified three-times Platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over three million units in the United States.[6]

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Australia (ARIA)[16] Gold 35,000‡
Canada (Music Canada)[17] 2× Platinum 160,000‡
United States (RIAA)[6] 3× Platinum 3,000,000‡

‡ Sales+streaming figures based on certification alone.

References[edit]

  1. ^ Jim Casey (June 7, 2018). "Get Lost in Kane Brown's Uptempo New Single, "Lose It" [Listen]". Nash Country Daily. Retrieved October 17, 2018.
  2. ^ Liv Stecker (June 7, 2018). "Kane Brown drops brand-new song, 'Lose It' [Listen]". The Boot. Retrieved October 17, 2018.
  3. ^ a b "EVERYTHING WE KNOW ABOUT KANE BROWN'S SOPHOMORE ALBUM, 'EXPERIMENT'". The Boot. Retrieved November 10, 2018.
  4. ^ Wendy Hermanson (June 22, 2018). "Kane Brown goes to desert in new 'Lose It' video [Watch]". Taste of Country. Retrieved October 17, 2018.
  5. ^ Bjorke, Matt (January 15, 2019). "Top 30 Digital Singles: January 15, 2019". RoughStock. Retrieved January 17, 2019.
  6. ^ a b "American single certifications – Kane Brown – Lose It". Recording Industry Association of America.
  7. ^ "Kane Brown Chart History (Canadian Hot 100)". Billboard. Retrieved November 20, 2018.
  8. ^ "Kane Brown Chart History (Canada Country)". Billboard. Retrieved October 30, 2018.
  9. ^ "Kane Brown Chart History (Hot 100)". Billboard. Retrieved November 20, 2018.
  10. ^ "Kane Brown Chart History (Country Airplay)". Billboard. Retrieved December 4, 2018.
  11. ^ "Kane Brown Chart History (Hot Country Songs)". Billboard. Retrieved November 20, 2018.
  12. ^ "Country Airplay – Year-End 2018". Billboard. Retrieved December 7, 2018.
  13. ^ "Hot Country Songs – Year-End 2018". Billboard. Retrieved December 7, 2018.
  14. ^ "Country Airplay – Year-End 2019". Billboard. Retrieved December 6, 2019.
  15. ^ "Hot Country Songs – Year-End 2019". Billboard. Retrieved December 6, 2019.
  16. ^ "ARIA Charts – Accreditations – 2022 Singles" (PDF). Australian Recording Industry Association. Retrieved September 5, 2022.
  17. ^ "Canadian single certifications – Kane Brown – Lose It". Music Canada. Retrieved December 14, 2021.
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