MTV (Swiss TV channel)

MTV Switzerland

Country	Switzerland
Broadcast area	Switzerland
Headquarters	Berlin, Germany / Küsnacht ZH, Switzerland
Programming
Language(s)	German
Picture format	576i (16:9 SDTV) 1080i (HDTV)
Ownership
Owner	Paramount Networks EMEAA
Sister channels	Comedy Central Switzerland Nickelodeon (Switzerland) VIVA Switzerland
History
Launched	1 April 2008; 16 years ago (2008-04-01)
Links
Website	www.mtv.ch

MTV Switzerland is a localised version of MTV for the German-speaking market in that country. The channel began as an opt-out feed of MTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming.^[1] Following the ceasing of VIVA Switzerland, MTV Switzerland was relaunched in April 2009 with more localized features to coincide ina dedicated website MTV.ch was launched in January 2010, alongside new music programming including a Swiss-German version of Brand New (Brand: neu). VIVA Switzerland was later revived in 2012.

The majority of programming on MTV Switzerland is either a simulcast or delayed simulcast of MTV Germany with localized advertising, sponsorship, promos and events highlights relevant to the German-Swiss market.

MTV.ch features the localized album and singles chart.

History[edit]

On 1 April 2008 the Swiss version of MTV started.

On 5 October 2010, MTV announced that MTV Germany and MTV Austria will be remain as pay-tv service only. An exception is Switzerland, in which the German-speaking MTV Switzerland continued to be free-to-air.^[2]

On 1 July 2011, the new broadcasting logo from the United States was also taken over in Switzerland.

Former Local Shows[edit]

• Brand: neu
• MTV News
• Crispy News

Former VJs[edit]

• Jubaira (previously on VIVA Switzerland)

References[edit]

• https://web.archive.org/web/20100305022018/http://presse.mtv.de/scripts/pressemappe_mtvschweiz.php3

External links[edit]

• Official website (in German)