Mixtape Madness

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Mixtape Madness
Company typePrivate
IndustryEntertainment, music
Genre
FoundedSeptember 2010
FoundersEddie Agyeman, Kingsley Okyere, Kwabz Ayim, Andy Ayim
Area served
United Kingdom
Websitemixtapemadness.com

Mixtape Madness is a British urban music outlet and an entertainment and distribution platform based in London, United Kingdom.[1][2] The platform was founded in 2010 by a group of friends.[3][4] Mixtape Madness is the 3rd biggest media outlet platform in the UK, behind GRM Daily and Link Up TV.[4]

Overview[edit]

Mixtape Madness was formed in 2010 as a place where users could go and stream or download British mixtapes without having to go to American websites that lacked a focus on British music, such as DatPiff.[4][3]

Mixtape Madness hosts talk shows called MMTalks that feature people involved in the British urban music industry. The topics covered are varied, with some focusing on how to build a music business, or how to build your profile as a musician.[5]

Mixtape Madness also has a YouTube channel, where artists can release music. Various artists have released their music through the platform, such as Headie One, Unknown T, SL, and EO.[3][4][6]

In July 2018, Mixtape Madness hosted a stage at The Butterfly Effect Festival in London.[7]

On 1 April 2019, Mixtape Madness partnered with Caroline International in a worldwide sales and distribution deal. Caroline would also be responsible for marketing services when required.[3][8]

Mixtape Madness partnered with the FIFA eWorld Cup, an esports competition that was hosted at The O2 in London, to bring 4 hip hop artists to perform and compete in a rap competition in the arena prior to the eWorld Cup's final. The winner out of the 4 artists would receive a FIFA Head 2 Head Freestyle Champion 2019 award.[9][10] Big Jest and Deekayy both attended the competition, with the latter winning the award after a vote held by the in-house crowd and social media.[11][12][13]

Freestyle series[edit]

The Mixtape Madness YouTube channel hosts three freestyle series' called Next Up, The Cold Room and Mad About Bars, the latter is hosted by Tweeko, a renowned British Sound Engineer and the third of which is hosted by Kenny Allstar.[14][15][16] Artists such as Unknown T, Skengdo & AM, and M Huncho have received significant attention through their Mad About Bars freestyles.[17][18][19][20] Unknown T personally credited Mad About Bars for being "huge" for him and for "opening doors".[21] Skengdo & AM's freestyle has over 30 million views,[22] substantially higher to most other Mad About Bars.[23] Loski's Mad About Bars freestyle had over a million views, before being removed by YouTube.[24]

See also[edit]

References[edit]

  1. ^ "About Us". www.mixtapemadness.com. Archived from the original on 2019-10-28. Retrieved 2019-10-27.
  2. ^ "UD". www.urbandevelopment.co.uk. Archived from the original on 2019-03-07. Retrieved 2019-10-28.
  3. ^ a b c d "Caroline International announces new partnership with Mixtape Madness". www.musicweek.com. Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  4. ^ a b c d "OverYourHead | Mixtape Madness – 'The Beginning'". Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  5. ^ "caroline international x mixtape madness". caroline international | the independent music distribution and services solution. 2019-04-02. Archived from the original on 2019-10-27. Retrieved 2019-10-27.
  6. ^ "10 UK rap artists to watch in 2018". FACT Magazine: Transmissions from the underground. 2018-01-04. Archived from the original on 2019-05-25. Retrieved 2019-10-28.
  7. ^ "The Butterfly Effect Festival Is Coming To London In July 2018: All The Info You Need". Capital XTRA. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  8. ^ "caroline international x mixtape madness". caroline international | the independent music distribution and services solution. 2019-04-02. Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  9. ^ FIFA.com. "FIFA eWorld Cup 2019 - News - Ten things to know ahead of the FIFA eWorld Cup". www.fifa.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  10. ^ "10 أشياء يجب أن تعرفها قبل انطلاق بطولة FIFA eWorld Cup". arabia.eurosport.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  11. ^ FIFA.com. "FIFA eWorld Cup 2019 - News - 'MoAuba' crowned FIFA eWorld Cup champion". www.fifa.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  12. ^ FIFA.com. "FIFA eWorld Cup 2019 - Noticias - 'MoAuba' conquista el título Londres". www.fifa.com (in European Spanish). Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  13. ^ FIFA.com. "FIFA eWorld Cup 2019 - Infos - "MoAuba" couronné à Londres". www.fifa.com (in French). Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  14. ^ "Kenny Allstar is bringing the UK drill scene together". Red Bull. Archived from the original on 2019-04-21. Retrieved 2019-10-28.
  15. ^ "M Huncho gives 2 for price of 1 in 'Council Flat/Calm Days' from '48 Hours'". Plugsville. 2018-10-01. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  16. ^ "MK The Plug and M1 On The Beat are UK drill's brightest hope". FACT Magazine: Music News, New Music. 2 August 2018. Archived from the original on 2019-07-13. Retrieved 2019-10-28.
  17. ^ "Unknown T releases visuals for energetic anthem 'Homerton B'". Plugsville. 2018-08-22. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  18. ^ "Kenny Allstar calls in M Huncho for 'Solo' for second 'Block Diaries' single". Plugsville. 2018-09-11. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  19. ^ "Meet M Huncho, the Masked UK Rapper with a Slick Majestic Sound - VICE". 12 April 2019. Archived from the original on 2019-10-25. Retrieved 2019-10-28.
  20. ^ "The 10 best UK rap tracks of 2017". FACT Magazine: Transmissions from the underground. 2017-12-18. Archived from the original on 2019-04-13. Retrieved 2019-10-28.
  21. ^ "Interview: Unknown T Is Doing Homerton Proud". Complex. Archived from the original on 2019-08-25. Retrieved 2019-10-28.
  22. ^ "Chief Keef, Skengdo & AM feature in 'Pitbulls' in Chicago to London link up". Plugsville. 2018-09-29. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  23. ^ "Skengdo & AM Are the UK Drillers at the Top of Their Game - VICE". 8 June 2018. Archived from the original on 2019-08-21. Retrieved 2019-10-28.
  24. ^ "UK Drill Star Loski Drops New "Calm Down" Visual". Complex. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
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