Nice Shoes

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Nice Shoes
IndustryPost-production
Founded1996
Headquarters,
USA, Canada
Number of locations
5
ServicesDesign, animation, visual effects, color grading, virtual reality
Websitehttps://www.niceshoes.com/

Nice Shoes is a creative studio that was founded in 1996, and is primarily based in New York. It specializes in production and post-production for commercials, web content, film, television, and music videos. They currently have locations in New York, Toronto,[1] Boston,[2] Chicago,[3] and Minneapolis.[4] Nice Shoes has worked on spots and campaigns for a variety of clients, such as Under Armour,[5] IBM,[6] Frontline,[7] Estee Lauder,[8] and Comedy Central.[9] The studio also collaborated with Digitas to craft the Take It From A Fish campaign for Astrazeneca, the 2015 Grand Prix Lion winner in the Cannes Lions 'Pharma' category.[10]

In 2020, Nice Shoes opened up an experimental division led by Ninaad Kulkarni, an animation filmmaker and mixed-media 3D artist, as the creative director.[11]

Recent work[edit]

Nice Shoes recently crafted end titles for Universal Studios' hit film Pitch Perfect 2 [12] and aided filmmakers Josh and Benny Safdie in developing a look for the festival award-winning Heaven Knows What.[13] The studio has also developed a proprietary remote collaboration technology, with partnerships in Atlanta,[14] Austin,[15] Boston,[16] Dallas,[17] Detroit,[18] Los Angeles,[19] and Miami.[20][21]

References[edit]

  1. ^ "Nice Shoes opens Toronto studio - Randi Altman's postPerspective". postperspective.com. 8 November 2016. Retrieved 2016-11-30.
  2. ^ "Nice Shoes Brings Colour to Boston with Phil Choe - Little Black Book". lbbonline.com. Retrieved 2017-04-14.
  3. ^ "NYC Production & Post News Nice Shoes and Optimus Chicago Partner Up for More Work - NYC Production & Post News". Nycppnews.com. 21 August 2014. Retrieved 2015-12-25.
  4. ^ "Oscar Oboza kicks off Nice Shoes Minneapolis". shots.net. Retrieved 2015-12-25.
  5. ^ "Under Armour's "UA Makes You Better"". SHOOTonline.com. Retrieved 2015-12-25.
  6. ^ "IBM "Big Data" on Vimeo". Vimeo.com. 2014-09-08. Retrieved 2015-12-25.
  7. ^ "Saatchi Wellness Unleashes a Kung Fu Pooch for Frontline Flea Killer". LBBOnline. Retrieved 2015-12-25.
  8. ^ "CLIO Image Awards 2016". Clioimage.com. Archived from the original on 2016-03-04. Retrieved 2015-12-25.
  9. ^ "Comedy Central / The Roast of Justin Bieber: Egg | Ads of the World™". Adsoftheworld.com. Retrieved 2015-12-25.
  10. ^ "Winners". Cannes Lions Archive. Retrieved 2015-12-25.
  11. ^ Milligan, Mercedes (2020-03-20). "Creative Director Ninaad Kulkarni Joins Nice Shoes Experiential". Animation Magazine. Retrieved 2020-04-17.
  12. ^ "The Perfect Pitch Earns Nice Shoes Creative Studio Titles on Universal Pictures and Gold Circle Entertainment's "Pitch Perfect 2"". SHOOTonline.com. 2015-05-21. Retrieved 2015-12-25.
  13. ^ "Nice Shoes grades indie film 'Heaven Knows What'". Post Magazine. Retrieved 2015-12-25.
  14. ^ "Nice Shoes partners with Crawford for remote services". Post Magazine. Retrieved 2015-12-25.
  15. ^ "Nice Shoes brings color services to Austin". Post Magazine. Retrieved 2015-12-25.
  16. ^ "Nice Shoes Adds Boston's Editbar to Remote Services Sites". Studio Daily. 2015-10-14. Retrieved 2015-12-25.
  17. ^ "Nice Shoes and Republic Editorial Deliver McDonald's In Two Varieties". SHOOTonline.com. 2014-03-13. Retrieved 2015-12-25.
  18. ^ "Nice Shoes @ Pluto". Hellopluto.com. Retrieved 2015-12-25.
  19. ^ "Nice Shoes Installs Remote Color Grading System at Optimus Santa Monica - Below the Line | Below the Line". Btlnews.com. 2015-05-14. Retrieved 2015-12-25.
  20. ^ "Nice Shoes – New York". Vapor Post. 2014-06-20. Retrieved 2015-12-25.
  21. ^ Altman, Randi (2014-05-23). "Nice Shoes embraces remote partnerships and independent spirit - postPerspective - Randi Altman's". postPerspective. Retrieved 2015-12-25.