Schutt Sports

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Schutt Sports, LLC.
Company typePrivate
IndustrySports equipment
Founded1918
Headquarters
Plainfield, IN
,
U.S.
Area served
Global
ProductsFootball and baseball helmets, jockstraps, shoulder pads, sportswear
OwnerInnovatus Capital Partners
ParentCertor Sports
Websiteschuttsports.com

Schutt Sports (trade name of Kranos Corporation)[1][2] was a United States company that manufactured protective gear for several sports, focusing on American football, baseball, softball, and lacrosse. Products manufactured by company, headquartered in Litchfield, Illinois, included helmets and other protections such as jockstraps, and shoulder pads. The company also produced American football sportswear including jerseys and pants.

Established in 1918 as a basketball equipment manufacturer, during its existence Schutt signed agreements with sports leagues such as Major League Baseball[3] and American Amateur Baseball Congress in the 2010s.[4][3] Nevertheless, the COVID-19 pandemic affected the company's operations severely so it filed for bankruptcy in December 2020.[1]

History[edit]

The company was established in 1918 as a basketball hoop and dry line developer. It created the first football faceguard in 1935.[5] In 2008, competitor Riddell sued Schutt for infringing on three patents. The three products identified were branded by Schutt under the names "DNA", "ION", and "AIR XP".[6] Two years later, the company sued Riddell, also for patent-infringement. However, Schutt ended up losing in the lawsuit, forcing them to file bankruptcy.[7] Despite this, football helmets and facemask sales in 2011 increased by 15%.[8] After the bankruptcy, Platinum Equity acquired the assets of the company in September 2018.[9] In December 2020, it was announced that Innovatus Capital Partners, LLC, had acquired the assets of Kranos Corporation including its brands Schutt, ProGear Shoulder Pads, Tucci Bats, Hollywood Bases and Adams USA.[10]

While Schutt was able to emerge from its initial bankruptcy filing and secure new business, such as a 2018 deal with Major League Baseball to supply bases, home plates and pitching rubbers,[3] the company was not able to withstand the damage to its business wrought by the COVID-19 pandemic. On December 18, 2020, Kranos Corporation, which had done business as Schutt Sports, filed for Chapter 7 liquidation.[1] In the petition filed with the court, the company listed $1,219,773 in assets and $58,342,153 in liabilities;[11] as noted by SGI News,[12] the assets consisted entirely of Zamst inventory, a line of sports braces and related sports medicine products that Schutt agreed to distribute exclusively under a multi-year contract with Nippon Sigmax.[13]

Concussion prevention[edit]

Schutt has been active in developing equipment to prevent concussions in American football, including creating a device in 2008 for Arena Football League players called the "Shockometer". The device is shaped like a triangle, with an adhesive on one side, that sticks to the helmet. When a player is hit by a g-force of more than 100 g, a light in a capsule on the device will flash red. However, fan activity could potentially affect the device[14]as well as calibration Issues. Proper calibration is essential for accurate g-force measurement. If the sensors are not calibrated correctly or if the calibration process is not performed regularly, it can lead to faulty measurements.[15]

In 2012, the company developed a helmet line called "Vengeance", which the company stated will give players "the opportunity to face their foes head-on."[16] Critics and doctors questioned the model's marketing, saying that the statement, as well as the name, can give the wrong message. However, Schutt CEO Robert Erb stated that the name stems from the competition between Schutt and Riddell, and that the name will not appear on the helmet.[17]

Modern football helmets incorporate several features to reduce the risk of concussions. These include improved padding systems, shock-absorbing materials, and enhanced helmet shells. The padding inside the helmet is designed to mitigate the force of impacts and reduce the acceleration experienced by the brain during a collision. It is also important to note that while helmets are crucial in minimizing the risk of head injuries, they cannot completely eliminate the possibility of concussions. Football remains a contact sport with inherent risks. Therefore, it is essential to complement helmet technology with proper tackling techniques, rule changes, and comprehensive concussion protocols to ensure player safety.[18][19]

WARNING

Keep your head up. Do not butt, ram, spear or strike an opponent with any part of the helmet or faceguard. This is a violation of football rules and may cause you to suffer severe brain or neck injury, including paralysis or death and possible injury to your opponent. Contact in football may result in Concussion/Brain Injury which no helmet can prevent. Symptoms include loss of consciousness or memory, dizziness, headache, nausea or confusion. If you have symptoms, immediately stop and report them to your coach, trainer and parents. Do not return to a game or contact until all symptoms are gone and you receive medical clearance. Ignoring this warning may lead to another and more serious or fatal brain injury.

NO HELMET SYSTEM CAN PROTECT YOU FROM SERIOUS BRAIN AND/OR NECK INJURIES INCLUDING PARALYSIS OR DEATH. TO AVOID THESE RISKS, DO NOT ENGAGE IN THE SPORT OF FOOTBALL.

— Warning label on the back of Schutt-developed football helmets[20]

Helmet Technologies[edit]

Schutt employs Thermoplastic Urethane (TPU) cushioning in their helmets. TPU is a resilient material that offers excellent impact absorption and durability, providing enhanced protection against collisions. They also utilize the SUREFIT Air Liner which is a customizable helmet liner system that utilizes inflatable air bladders. It allows players to adjust the fit of the helmet, ensuring a secure and comfortable fit while minimizing movement and potential injury. Additionally, Schutt integrates D3O, a smart material, into key impact zones of their helmets. D3O is a flexible material that instantly hardens upon impact, dissipating and managing the forces exerted during collisions, thereby reducing the risk of injury. Another very important piece of technology Schutt uses is the Tectonic Plate 3DX Technology. Schutt's Tectonic Plate 3DX technology involves incorporating a multi-layered system in the helmet shell. This design allows for controlled and efficient energy transfer upon impact, providing improved protection against rotational forces and also reducing the risk of concussions.[21][22]

Sponsorships[edit]

The company's basketball equipment was used by various athletic associations; Schutt's rims were the official rims of the SEC men's and women's basketball tournaments. The company was also sponsor of the Illinois High School Association Schutt Sports Slam Dunk Spectacular dunk contest. The Philadelphia 76ers frequently used Schutt's equipment during their summer camps, and was the preferred equipment of the Missouri Valley Conference.[23] Schutts also developed equipment for the United States men's national softball team/women's softball teams, and developed the Aqua Tech helmet in 2012 for the women's team.[24]

See also[edit]

References[edit]

  1. ^ a b c Former Operator of Sporting Gear Maker Schutt Sports Files for Liquidation by Aisha Al-Muslim on WSJ, Dec 21, 2020
  2. ^ Kranos Corporation dba Schutt Sports on Bloomberg.com
  3. ^ a b c Schutt Sports Extends Partnership with Major League Baseball on Businesswire, 1 Mar 2018
  4. ^ SCHUTT SPORTS INKS DEAL TO BECOME OFFICIAL BATTERS HELMET OF AABC on Schutt Sports, 22 Nov 2017
  5. ^ "Our Portfolio – Schutt Sports". Platinum Equity. Retrieved 2012-07-21.
  6. ^ "Files Patent Infringement Action Against Schutt Sports". Riddell. December 10, 2008. Archived from the original on July 1, 2011. Retrieved August 15, 2012.
  7. ^ McCarty, Dawn (2010-09-07). "Schutt Sports Files Bankruptcy, Seeks Bar to Riddell Patent Suit Damages". Bloomberg. Retrieved 2012-07-21.
  8. ^ Landis, Tim (2011-09-23). "Schutt Sports says it's growing again". The State Journal-Register. Retrieved 2012-06-18.
  9. ^ "Platinum Equity Acquires Schutt Sports". Platinum Equity. Retrieved 4 September 2018.
  10. ^ Innovatus Capital Partners Acquires the Assets of Kranos Corporation including Schutt Brand on Businesswire, Dec 23, 2020
  11. ^ Schutt Sports Affiliates File Ch. 7 In Del. With $58M Debt on Law365.com
  12. ^ Schutt Sports parent files for bankruptcy on SGI News, Dec 2020
  13. ^ Schutt Sports Signs Multi-Year Distribution Agreement with Zamst on Businesswire, 15 Nov 2018
  14. ^ "AFL to test device designed to warn of possible concussions - Orlando Sentinel". Articles.orlandosentinel.com. 2008-03-06. Retrieved 2012-07-21.
  15. ^ Bailey, Ann M.; Funk, James R.; Crandall, Jeff R.; Myers, Barry S.; Arbogast, Kristy B. (2021-10-01). "Laboratory Evaluation of Shell Add-On Products for American Football Helmets for Professional Linemen". Annals of Biomedical Engineering. 49 (10): 2747–2759. doi:10.1007/s10439-021-02842-8. ISSN 1573-9686.
  16. ^ "Schutt Sport: Vengeance Is Here". Schuttsports.com. 2012-01-09. Retrieved 2012-08-15.
  17. ^ Dicker, Ron (January 11, 2012). "Vengeance Helmet, Schutt Sports' New Model, Raises Eyebrows". Huffingtonpost.com. Retrieved 2012-08-15.
  18. ^ Academy, U. S. Sports (2016-02-12). "The War Against Concussions". The Sport Journal. Retrieved 2023-11-07.
  19. ^ Ghazi, Kianoosh; Begonia, Mark; Rowson, Steven; Ji, Songbai (2022-11-01). "American Football Helmet Effectiveness Against a Strain-Based Concussion Mechanism". Annals of Biomedical Engineering. 50 (11): 1498–1509. doi:10.1007/s10439-022-03005-z. ISSN 1573-9686.
  20. ^ "How to Properly Fit The Schutt® Helmet Systems" (PDF). Retrieved 21 June 2012.
  21. ^ Bailey, Ann M.; Funk, James R.; Crandall, Jeff R.; Myers, Barry S.; Arbogast, Kristy B. (2021-10-01). "Laboratory Evaluation of Shell Add-On Products for American Football Helmets for Professional Linemen". Annals of Biomedical Engineering. 49 (10): 2747–2759. doi:10.1007/s10439-021-02842-8. ISSN 1573-9686.
  22. ^ Dudley, Jonathan A.; Slutsky-Ganesh, Alexis B.; Diekfuss, Jed A.; Avedesian, Jason M.; Yuan, Weihong; DiCesare, Christopher A.; Williams, Brynne; Meehan, William P.; Hill, Destin; Panzer, Matthew B.; DesJardins, John D.; Myer, Gregory D. (2022-11-01). "Helmet Technology, Head Impact Exposure, and Cortical Thinning Following a Season of High School Football". Annals of Biomedical Engineering. 50 (11): 1608–1619. doi:10.1007/s10439-022-03023-x. ISSN 1573-9686.
  23. ^ "Schutt Sports - Basketball Systems - Residential & Institutional Grade". Basketballhoopsonline.com. Retrieved 2012-08-15.
  24. ^ "USA Softball Schutt Sports unveils new USA Softball Women's National Team Aqua Tech helmet for 2012". Usasoftball.com. Retrieved 2012-08-15.

External links[edit]

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