Der Spiegel (website)

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Der Spiegel
Type of site
News website
Available inGerman, English
Country of originGermany
OwnerDer Spiegel GmbH & Co. KG
ChairpersonThomas Hass
Managing director
  • Thomas Hass
  • Stefan Ottlitz
Launched25 October 1994; 29 years ago (1994-10-25)
Current statusActive

Der Spiegel (lit.'The Mirror') is a German news website. It was established in 1994 as Spiegel Online as a content mirror of the magazine Der Spiegel. In 1995, the site began producing original stories and it introduced Spiegel Online International for articles translated into English in 2004. The magazine and website were editorially aligned in 2019 and Spiegel Online was rebranded Der Spiegel in January 2020.

Company and editorial staff[edit]

Regular staff includes 150 people in the Hamburg headquarters,[1] complemented by freelancers, and news bureaus both domestic and international. In the German capital, Berlin, 15 correspondents cover the German federal government, political parties, corporations and artists. The Munich and Düsseldorf offices have one correspondent each. There are journalists based in Washington, D.C., New York, London, Moscow, New Delhi and Istanbul. The online news staff also receives support from Der Spiegel magazine's network of correspondents in Germany and abroad.


The old logo, in use till January 2020

The news website first went up on 25 October 1994 under the name Spiegel Online,[2][3][4] making it the first online presence of an established news magazine, one day before the Time site. Spiegel Online started as a service on CompuServe.[5] The web domain was established one year later. Spiegel Online's content initially consisted of hand-picked articles from the print magazine. As early as 1995, however, original content first appeared in a section called "Scanner", which was only available online. In the following year, Spiegel Online was relaunched and commenced featuring breaking news as well.[6]

Spiegel Online International, a section featuring articles translated into English, was launched in autumn 2004.[7] Wolfgang Büchner was editor-in-chief of the magazine and website from September 2013 to December 2014. Büchner's former deputies, Florian Harms and Barbara Hans, headed Der Spiegel after Büchner left the company. On 13 January 2015, Harms was appointed sole editor-in-chief.[8] Following his departure on 6 December 2016, Hans was promoted to editor-in-chief.[9] In 2019, its editorial office was merged with the printed Der Spiegel.[10] In January 2020, the website was rebranded, now using the same media brand as the printed format.[11]


Der Spiegel is among the top 30 most visited websites in Germany,[12] with record profitability.[13] It is the most frequently quoted online media product in the country as of 2014.[14]

See also[edit]


  1. ^ Spiegel-Gruppe: Spiegel Online Archived 5 September 2019 at the Wayback Machine
  2. ^ "Bereits am 25. Oktober 1994 konnte man auch den SPIEGEL im Internet finden". Archived from the original on 23 February 2014. Retrieved 31 July 2011.
  3. ^ Schäffner, Christina (2005). "Bringing a German Voice to English-speaking Readers: Spiegel International". Language and Intercultural Communication. 5 (2): 154–167. doi:10.1080/14708470508668891. S2CID 143954235.
  4. ^ Anne Penketh; Philip Oltermann; Stephen Burgen (12 June 2014). "European newspapers search for ways to survive digital revolution". The Guardian. Paris, Berlin, Barcelona. Archived from the original on 17 July 2018. Retrieved 7 January 2015.
  5. ^ Bönisch, Julia. Meinungsführer oder Populärmedium? Das journalistische Profil von Spiegel Online. Berlin: Lit Verlag, 2006.
  6. ^ Spiegel Online: "Aussehen von Spiegel Online 1996" Archived 26 November 2018 at the Wayback Machine Spiegel
  7. ^ Greenslade, Roy (15 August 2006). "Der Spiegel's English site seeks young recruits". The Guardian. ISSN 0261-3077. Archived from the original on 12 March 2017. Retrieved 31 January 2019.
  8. ^ Florian Harms ist neuer Chefredakteur von Spiegel Online. Archived 4 November 2018 at the Wayback Machine Pressemitteilung der Spiegel-Gruppe.
  9. ^ Huber, Joachim (6 December 2016). "Überraschend Chefredakteurin von 'Spiegel Online'". Der Tagesspiegel (in German). Archived from the original on 14 April 2022. Retrieved 4 July 2019.
  10. ^ "Umstrukturierung beim "Spiegel": Bis alle Onliner in der Mitarbeiter KG sind, dauert es noch zehn Jahre | MEEDIA". 19 June 2019. Archived from the original on 12 April 2022. Retrieved 16 January 2020.
  11. ^ "Umfassender Relaunch: "Spiegel Online" ist Geschichte". Archived from the original on 12 April 2022. Retrieved 16 January 2020.
  12. ^ Top sites in Germany Archived 6 July 2020 at the Wayback Machine - Alexa Rank
  13. ^ medienMITTWEIDA: "Spiegel Online ist das Maß aller Dinge" Archived 1 November 2014 at the Wayback Machine, 10 May 2007. The article reports figures for 2006, when Spiegel Online's turnover amounted to €15 million, yielding €2 million in earnings.
  14. ^ PMG-Pressemonitor: Meistzitierte nationale Medien (Top 30) Archived 17 January 2014 at the Library of Congress Web Archives

External links[edit]