The Eras Tour

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The Eras Tour
Tour by Taylor Swift
The Eras Tour poster.jpg
Promotional poster
LocationUnited States
Associated albumVarious
Start dateMarch 17, 2023 (2023-03-17)
No. of shows52
Supporting acts
Taylor Swift concert chronology

The Eras Tour (stylized as Taylor Swift | The Eras Tour) is the upcoming sixth headlining concert tour by American singer-songwriter Taylor Swift. Having not toured for her studio albums Lover (2019), Folklore (2020), and Evermore (2020) due to the COVID-19 pandemic, Swift will embark on the Eras Tour in support of all of her albums, including her latest, Midnights (2022). It is her second all-stadium tour, after the 2018 Reputation Stadium Tour. The U.S. leg is set to commence on March 17, 2023, in Glendale, Arizona, and end on August 9, 2023, in Inglewood, California. Swift described the tour's concept as a "journey through all of my musical eras".

Media outlets described demand for tickets to the Eras Tour as "unprecedented" and "astronomical", with 3.5 million people registering for Ticketmaster's presale program for the U.S. leg. The company's website crashed on November 15 immediately after the presale commenced, but two million tickets to the tour were sold that day, breaking the all-time record for the most concert tickets sold by an artist in a single day. Nevertheless, Ticketmaster was met with controversy and widespread criticism. The Eras Tour has been projected to become the highest-grossing tour of all time.

Background and development[edit]

Taylor Swift's Reputation Stadium Tour is currently the highest-grossing tour in North American history.

In support of her sixth studio album, Reputation (2017), Taylor Swift embarked on the Reputation Stadium Tour, her fifth concert tour, in 2018. It broke the record for the highest grossing U.S. tour in history.[1] Due to the outbreak of the COVID-19 pandemic in early 2020, Swift cancelled her scheduled sixth concert tour, then titled Lover Fest, which was planned to support her seventh studio album, Lover (2019). Without touring since 2018, she released three studio albums—Folklore (2020), Evermore (2020), and Midnights (2022). She additionally released two re-recorded albums in 2021—Fearless (Taylor's Version) and Red (Taylor's Version).[2]

In the days leading up to the release of Midnights, on October 18, 2022, Swift's United Kingdom website indirectly confirmed a forthcoming concert tour.[3] Pre-ordering Midnights on the UK store resulted in "special presale code access for forthcoming and yet-to-be-announced Taylor Swift UK show dates."[4][5] On The Tonight Show Starring Jimmy Fallon on October 24, Swift stated that she "should [go on tour]" and that "when it's time, [I will] do it".[6] She confirmed that a tour would happen "soonish" at The Graham Norton Show on October 28.[7]

On November 1, 2022, Swift announced on Good Morning America and through her social media accounts that her revamped sixth concert tour would be called the Eras Tour.[note 1] She described it as "a journey through the musical eras of [her] career". It marks her first concert tour in five years. Its U.S. leg, which initially consisted of 27 dates across 20 cities, will start on March 17, 2023, in Glendale, Arizona, and conclude on August 9, 2023, in Inglewood, California. The opening acts for the U.S. leg of the tour are Paramore, Haim, Phoebe Bridgers, Beabadoobee, Girl in Red, Muna, Gayle, Gracie Abrams and Owenn, each two of whom share a date.[2] Following popular demand, on November 4, eight extra U.S. dates were added to existing cities, bringing the total number of concerts to 35.[9] High demand prompted 17 more shows to be added the following week, making the Eras Tour the biggest U.S. tour of Swift's career, with 52 dates, surpassing her preceding Reputation Stadium Tour (38 dates); all cities part of the Eras Tour enjoy two or more shows following the additions.[10] International dates are to be announced later.[2]

In December 2022, Financial Times and Rolling Stone reported that the cryptocurrency exchange company FTX was previously in negotiations with Swift, offering her a US$100 million sponsorship deal,[11] including a partnership for the Eras Tour and offering tickets as non-fungible tokens (NFTs),[12] and that Swift denied the deal subsequently.[13] FTX became defunct in November 2022, filing for bankruptcy.[14]

Ticketing[edit]

Tickets were previously set to go on sale to the general public on November 18, 2022.[note 2] As a result of Swift's multi-year partnership with Capital One, cardholders had presale access, which was set to begin in the afternoon of November 15.[16] Fans could register for the Ticketmaster Verified Fan program from November 1 through November 9 to receive a code that granted exclusive access to the TaylorSwiftTix Presale to purchase tickets in the morning of November 15; previous Lover Fest ticket holders also received preferred access to the presale if they registered using the same Ticketmaster account.[17] Swift confirmed ticket prices in advance, abandoning the "platinum ticket" model; they ranged from $49 to $449, while VIP packages ranged from $199 to $899.[2] USA Today reported that the listing for the Nashville tour dates included the disclaimer that "ticket prices may fluctuate, based on demand, at any time."[18]

According to Ticketmaster, the TaylorSwiftTix Presale provided "the best opportunity to get more tickets into the hands of fans who want to attend the show" by evading bots and scalpers.[18] The ticketing platform noted that if demand from the fan program "exceeds supply", it is possible that "verified fans may be selected at random to participate in the presale."[19]

Ticketmaster controversy[edit]

The tour recorded an incredibly high demand for tickets.[20] On November 15, Ticketmaster's website crashed following "historically unprecedented demand with millions showing up", halting the presale.[21] Ticketmaster immediately published a statement saying they are working to fix the issues "as the site was unprepared to accommodate the sheer force of hundreds of thousands of Swift fans",[8] and subsequently reported that "hundreds of thousands of tickets" had already been sold and postponed the remainder of the presale.[22] The public on-sale was later cancelled due to "extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand".[23] Ticketmaster was widely criticized by fans and customers online for a flawed ticketing model.[24] CNN Business stated that the "astronomical" demand indicated Swift's popularity.[25] However, Fortune and Bloomberg attributed the criticism to Ticketmaster's "oft-confusing multistep buying process plagued with additional fees", as well as "long waits, technical problems, and poor customer service".[26][27]

Greg Maffei, chairman of Live Nation, claimed that Ticketmaster prepared for 1.5 million verified fans but 14 million showed up: "we could have filled 900 stadiums."[28] The company confirmed on November 17 that the November 18 public on-sale was cancelled as well, citing inability to meet demand.[15] Swift released a statement on November 18, 2022, via her Instagram story; she stated that she is "pissed off" and found the fiasco "excruciating".[29] She asserted that she was "not going to make excuses for anyone because we asked [Ticketmaster], multiple times, if they could handle this kind of demand and we were assured they could."[30] Later that same day, Ticketmaster issued an apology "to Taylor and all of her fans" via their Twitter account.[31] Various U.S. lawmakers, including attorneys general and members of the U.S. Congress, took notice of the issue.[32] The New York Times reported that the U.S. Department of Justice had opened an antitrust investigation into Live Nation Entertainment and Ticketmaster.[33] A group of 26 fans sued Ticketmaster on December 2 for "intentional deception", "fraud, price fixing and antitrust violations".[34]

Various journalists highlighted Swift's influence, and how the controversy could bore well for the music industry. Arwa Mahdawi wrote in The Guardian, "Swift has had an incredibly impressive career. But you know what? If she gets people to sit up and pay attention to the disgraceful state of antitrust laws in the U.S., I reckon that will be her finest achievement."[35] Brooke Schultz of Associated Press discussed how Swift's fans magnified a website crash into a political movement and considered them an influential voter demographic during elections: "the sheer power and size of Swift’s fandom has spurred conversations about economic inequality, merely symbolized by Ticketmaster".[36] Economists termed the phenomenon "Swiftonomics" in the Los Angeles Times—a microeconomic theory that explains Swift's supply, demand, fanbase and political impact following the COVID-19 pandemic.[37] I-D dubbed Swift the last remaining "real" popstar for "[s]hifting more albums and filling more stadiums than her contemporaries" and "creat[ing] a hysteria unseen since the industry's golden era."[38] In their year-end review of "Anti-Hero", Pitchfork asked, "Is there any other artist who could force urgency into the federal investigation of a music industry monopoly just by going on tour?"[39]

Commercial performance[edit]

Projections[edit]

Variety projected the Eras Tour to outgross the Reputation Stadium Tour, which currently holds the all-time record for the highest-grossing tour in the United States, with US$266,100,000 from 38 dates; the Eras Tour has already expanded to 52 dates. However, Variety noted that "setting a record gross for international touring may be tougher" as English singer-songwriter Ed Sheeran holds the record with his ÷ Tour (2017–19), which consisted of 255 dates. Swift's five-show run at SoFi Stadium in Los Angeles also stands to generate the highest boxscore at a single venue in the U.S. She could break the SoFi Stadium record set by South Korean boy group BTS' four shows in 2022, which grossed $33.3 million, and the all-time U.S. record held by Bruce Springsteen's 10-night stand at Giants Stadium in 2003, which grossed $38.7 million.[10]

Following the Ticketmaster controversy, Pollstar projected Swift to gross an increased $728 million sum across her 52 U.S. dates and "a mind-boggling billion dollars" internationally, surpassing Sheeran's all-time record with less than half of his tour's dates; it would become the first tour in history to gross a billion-dollar sum. The trade publication wrote, "To put it another way: if Taylor Swift was a country and its economy was solely based on ticket sales, it would be the 199th largest economy on earth, equivalent to a small Caribbean nation."[40]

Presale[edit]

The Eras Tour sold over two million tickets on its first day of presale alone, breaking the all-time record for the most concert tickets sold by an artist in a single day.[41] The record was previously held by Robbie Williams after selling 1.6 million tickets for his Close Encounters Tour in 2005.[42]

Shows[edit]

List of concerts, showing date, city, country, venue, opening acts, tickets sold, number of available tickets and amount of gross revenue
Date City Country Venue Opening acts Attendance Revenue
Leg 1 – United States[43][10]
March 17, 2023 Glendale United States State Farm Stadium Paramore
Gayle
March 18, 2023
March 24, 2023 Paradise Allegiant Stadium Beabadoobee
Gayle
March 25, 2023
March 31, 2023 Arlington AT&T Stadium Muna
Gayle
April 1, 2023 Beabadoobee
Gracie Abrams
April 2, 2023
April 13, 2023 Tampa Raymond James Stadium Beabadoobee
Gayle
April 14, 2023 Beabadoobee
Gracie Abrams
April 15, 2023
April 21, 2023 Houston NRG Stadium
April 22, 2023
April 23, 2023
April 28, 2023 Atlanta Mercedes-Benz Stadium
April 29, 2023
April 30, 2023 Muna
Gayle
May 5, 2023 Nashville Nissan Stadium Phoebe Bridgers
Gracie Abrams
May 6, 2023 Phoebe Bridgers
Gayle
May 7, 2023 Phoebe Bridgers
Gracie Abrams
May 12, 2023 Philadelphia Lincoln Financial Field Phoebe Bridgers
Gayle
May 13, 2023
May 14, 2023 Phoebe Bridgers
Gracie Abrams
May 19, 2023 Foxborough Gillette Stadium Phoebe Bridgers
Gayle
May 20, 2023
May 21, 2023 Phoebe Bridgers
Gracie Abrams
May 26, 2023 East Rutherford MetLife Stadium Phoebe Bridgers
Gayle
May 27, 2023 Phoebe Bridgers
Gracie Abrams
May 28, 2023 Phoebe Bridgers
Owenn
June 2, 2023 Chicago Soldier Field Girl in Red
Owenn
June 3, 2023
June 4, 2023 Muna
Gracie Abrams
June 9, 2023 Detroit Ford Field Girl in Red
Gracie Abrams
June 10, 2023 Girl in Red
Owenn
June 16, 2023 Pittsburgh Acrisure Stadium Girl in Red
Gracie Abrams
June 17, 2023 Girl in Red
Owenn
June 23, 2023 Minneapolis U.S. Bank Stadium Girl in Red
Gracie Abrams
June 24, 2023 Girl in Red
Owenn
June 30, 2023 Cincinnati Paycor Stadium Muna
Gracie Abrams
July 1, 2023
July 7, 2023 Kansas City GEHA Field at Arrowhead Stadium
July 8, 2023
July 14, 2023 Denver Empower Field at Mile High
July 15, 2023
July 22, 2023 Seattle Lumen Field Haim
Gracie Abrams
July 23, 2023
July 28, 2023 Santa Clara Levi's Stadium
July 29, 2023
August 3, 2023 Inglewood SoFi Stadium
August 4, 2023 Haim
Owenn
August 5, 2023 Haim
Gayle
August 8, 2023 Haim
Gracie Abrams
August 9, 2023 Haim
Gayle
Total

See also[edit]

Footnotes[edit]

  1. ^ Stylized as Taylor Swift | The Eras Tour[8]
  2. ^ On November 17, Ticketmaster cancelled the public on-sale "due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand".[15]

References[edit]

  1. ^ Frankenberg, Eric; Frankenberg, Eric (November 30, 2018). "Taylor Swift's Reputation Stadium Tour Breaks Record for Highest-Grossing U.S. Tour". Billboard. Retrieved December 8, 2022.
  2. ^ a b c d Willman, Chris (November 1, 2022). "Taylor Swift Announces 2023 'Eras Tour' of U.S. Stadiums". Variety. Retrieved November 1, 2022.
  3. ^ Strauss, Matthew; Arcand, Rob (September 24, 2022). "Taylor Swift Turns Down Offer to Play 2023 Super Bowl Halftime Show". Pitchfork. Retrieved September 25, 2022.
  4. ^ "Taylor Swift has confirmed an upcoming UK tour". Capital. October 18, 2022. Archived from the original on October 18, 2022. Retrieved November 1, 2022.
  5. ^ Aubrey, Elizabeth (October 17, 2022). "Taylor Swift confirms UK 'Midnights' tour is happening". NME. Archived from the original on October 19, 2022. Retrieved November 1, 2022.
  6. ^ Brandle, Lars (October 25, 2022). "Taylor Swift Hints at 'Midnights' Tour: 'I Think I Should Do It'". Billboard. Retrieved November 1, 2022.
  7. ^ Sullivan, Marisa (October 28, 2022). "Taylor Swift Confirms a 'Midnights' Tour Is Coming 'Soonish': 'It's Going to Happen'". People. Retrieved November 1, 2022.
  8. ^ a b Jones, C. T. (November 15, 2022). "Taylor Swift Tickets Are On Sale. Fans Say It's Their Hunger Games". Rolling Stone. Retrieved November 16, 2022.
  9. ^ Willman, Chris (November 4, 2022). "Taylor Swift Adds Eight Extra Dates to U.S. Stadium Tour". Variety. Retrieved November 4, 2022.
  10. ^ a b c Willman, Chris (November 11, 2022). "Taylor Swift Adds 17 More Stadium Shows to 'Eras Tour,' Which Will Include a Five-Night Stand in L.A., Making It Her Biggest U.S. Tour to Date". Variety. Retrieved November 11, 2022.
  11. ^ Oliver, Joshua; Asgari, Nikou; Nicolaou, Anna; Gara, Antoine (December 7, 2022). "FTX held talks with Taylor Swift over $100mn sponsorship deal". Financial Times. Retrieved December 7, 2022.
  12. ^ "Sam Bankman-Fried is reportedly such a huge Taylor Swift fan that he pushed for FTX to sponsor her tour in a $100 million deal that almost happened". Business Insider. Retrieved December 9, 2022.
  13. ^ Blistein, Jon (December 7, 2022). "Taylor Swift's 'Eras' Tour Ticketing Debacle Could've Been Worse: She Almost Partnered With FTX". Rolling Stone. Retrieved December 7, 2022.
  14. ^ Sigalos, MacKenzie (November 11, 2022). "Sam Bankman-Fried steps down as FTX CEO as his crypto exchange files for bankruptcy". CNBC. Retrieved December 7, 2022.
  15. ^ a b Kreps, Daniel (November 17, 2022). "Ticketmaster Adds to the Chaos, Cancels General On-Sale for Taylor Swift's the Eras Tour". Rolling Stone. Retrieved November 18, 2022.
  16. ^ Parkel, Inga (November 1, 2022). "How to get tickets to Taylor Swift's 2023 Eras Tour". The Independent. Retrieved November 1, 2022.
  17. ^ Nesvig, Kara (November 1, 2022). "Taylor Swift's The Eras Tour: Everything You Need to Know". Teen Vogue. Retrieved November 1, 2022.
  18. ^ a b Leimkuehler, Matthew (November 4, 2022). "Desperate to get your hands on Taylor Swift 2023 tour tickets? These tips will help". USA Today. Retrieved November 4, 2022.
  19. ^ Del Rosario, Alexandra (November 2, 2022). "Ticketmaster has Taylor Swift fans seeing red as Swifties get shut out of tour presale". Los Angeles Times. Retrieved November 15, 2022.
  20. ^ Clark, Travis (November 15, 2022). "Ticketmaster was 'experiencing technical difficulties and outage reports surged as presale started for Taylor Swift's Eras tour". Business Insider. Retrieved November 15, 2022.
  21. ^ Spangler, Todd (November 15, 2022). "Taylor Swift Fans Crash Ticketmaster Site". Variety. Retrieved November 15, 2022.
  22. ^ @Ticketmaster (November 15, 2022). "Ticketmaster statement" (Tweet). Retrieved November 15, 2022 – via Twitter.
  23. ^ "Ticketmaster Tweet". Twitter. November 17, 2022. Retrieved November 17, 2022.
  24. ^ Ngyuen, Britney (November 19, 2022). "Ticketmaster's owner is reportedly being investigated by the Justice Department as the company faces widespread criticism from Taylor Swift fans". Business Insider. Retrieved November 19, 2022.
  25. ^ Pallotta, Frank (November 16, 2022). "Taylor Swift tickets listed for thousands on StubHub after millions flood Ticketmaster". CNN Business. Retrieved November 16, 2022.
  26. ^ Adamczyk, Alicia (November 10, 2022). "Why are Taylor Swift Eras tour tickets so expensive?". Fortune. Retrieved November 16, 2022.
  27. ^ Ighadaro, Omose (November 16, 2022). "Tennessee AG Investigating Antitrust Violations in Taylor Swift Ticket Presale". Bloomberg. Retrieved November 17, 2022.
  28. ^ "Demand for Taylor Swift concert tickets exceeded every expectation, says Liberty Media CEO". CNBC. November 16, 2022. Retrieved November 17, 2022.
  29. ^ Coscarelli, Joe (November 18, 2022). "Taylor Swift Calls Ticketmaster Woes 'Excruciating' in Statement to Fans". The New York Times. Retrieved November 19, 2022.
  30. ^ Josephs, Leslie. "Taylor Swift slams 'outside entity' over ticket fiasco: 'I'm not going to make excuses for anyone'". CNBC. Retrieved November 18, 2022.
  31. ^ Hamedy, Saba (November 18, 2022). "Ticketmaster apologizes; Taylor Swift says watching fiasco has been 'excruciating'". NBC News. Retrieved November 19, 2022.
  32. ^ DeVille, Chris (November 16, 2022). "Taylor Swift Ticket Debacle: Lawmakers Demand Breakup Of Ticketmaster "Monopoly"". Stereogum. Retrieved November 17, 2022.
  33. ^ McCabe, David; Sisario, Ben (November 18, 2022). "Justice Department Said to Investigate Ticketmaster's Parent Company". The New York Times. Retrieved November 18, 2022.
  34. ^ Legaspi, Althea (December 3, 2022). "Taylor Swift Fans Sue Ticketmaster Over Ticketing Fiasco". Rolling Stone. Retrieved December 5, 2022.
  35. ^ Mahdawi, Arwa (November 19, 2022). "Swifties know: the Ticketmaster fiasco shows America has a monopoly problem | Arwa Mahdawi". The Guardian. Retrieved November 23, 2022.
  36. ^ Schultz, Brooke (November 22, 2022). "Taylor Swift ticket trouble could drive political engagement". Associated Press. Retrieved November 23, 2022.
  37. ^ Savaira, Augusta (November 23, 2022). "Welcome to 'Swiftonomics': What Taylor Swift reveals about the U.S. economy". Los Angeles Times. Retrieved November 23, 2022.
  38. ^ Cragg, Michael (November 28, 2022). "Is Taylor Swift our last remaining real popstar?". I-D. Retrieved November 28, 2022.
  39. ^ "The 100 Best Songs of 2022". Pitchfork. December 5, 2022. Retrieved December 6, 2022. Sometimes the world really does revolve around Taylor Swift: Is there any other artist who could force urgency into the federal investigation of a music industry monopoly just by going on tour?
  40. ^ Gensler, Andy (November 18, 2022). "Could Taylor Swift's 'Eras Tour' Hit A Billion Dollars?". Pollstar. Retrieved November 23, 2022.
  41. ^ Sharf, Zack (November 17, 2022). "Ticketmaster Cancels Taylor Swift Tour's Public Tickets Sale Due to 'High Demand' and 'Insufficient Inventory'". Variety. Retrieved November 20, 2022.
  42. ^ "Robbie sets ticket sales record". The Age. November 25, 2005. Retrieved December 3, 2022.
  43. ^ "Taylor Swift adds extra dates to US 'The Eras Tour'". NME. November 4, 2022. Retrieved November 5, 2022.

External links[edit]