Verve Forecast Records

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Verve Forecast
Parent companyUniversal Music Group
Founded1967 (1967)
FounderJerry Schoenbaum
Country of originUnited States

Verve Forecast is a record label formed as a division of Verve Records to concentrate on pop, rock, and folk music.


Jerry Schoenbaum of Verve and Moe Asch of Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music.[1][2] To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967.[3] Schoenbaum was president of the label.[4]


Schoenbaum left in 1969, and Verve Forecast was closed by its parent company, MGM, in 1970.[4] After PolyGram bought MGM, the Verve Forecast catalog was incorporated into Polydor. The label was revived in the 1990s for smooth jazz releases by Chris Botti, Jeff Lorber, and Will Downing. When PolyGram merged with Universal, the imprint was deactivated and its roster was transferred to GRP. In 2004, Verve Forecast was revived again to replace Blue Thumb to handle acts outside of jazz.


Verve Forecast signed pop, rock, folk, and blues musicians such as The Blues Project, Caravan, James Cotton, Friend & Lover, Tim Hardin, Richie Havens, The Hombres, John Lee Hooker, Lightnin' Hopkins, Janis Ian, Jim and Jean, Lead Belly, Bob Lind, The New Lost City Ramblers, Laura Nyro, Odetta, Street, and Dave Van Ronk.

After 2004, the label included Blues Traveler, Jamie Cullum, Dion, Jesse Harris, Katharine McPhee, Mandy Moore, Susan Tedeschi, Teddy Thompson, and Lizz Wright.[5]


  1. ^ "Verve/Folkways: Marriage of Folk and Pop". Google Books. Nielsen Business Media. 21 January 1967. Retrieved 23 November 2018.
  2. ^ Sternfield, Aaron (21 August 1965). "Verve-Folkways Broadening Its Vista; Enters Deal with MGM". Google Books. Nielsen Business Media. Retrieved 23 November 2018.
  3. ^ Hall, Claude (10 June 1967). "Nasatir's Nutrition Drive Beats Disks Artists Natural Attrition". Google Books. Nielsen Business Media. Retrieved 23 November 2018.
  4. ^ a b Unterberger, Richie (2003). Eight Miles High: Folk-rock's Flight from Haight-Ashbury to Woodstock. Backbeat Books. pp. 100–. ISBN 978-0-87930-743-1. Retrieved 22 November 2018.
  5. ^ "Verve Forecast | Credits | AllMusic". AllMusic. Retrieved 23 November 2018.

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