WQLH

WQLH

Green Bay, Wisconsin
Broadcast area	Green Bay-Appleton-Oshkosh
Frequency	98.5 MHz
Branding	Star 98
Programming
Format	Hot adult contemporary
Affiliations	Westwood One
Ownership
Owner	Cumulus Media (Cumulus Licensing LLC)
Sister stations	WDUZ-AM-FM, WKRU, WOGB
History
First air date	1967 (as WDUZ-FM)
Former call signs	WDUZ-FM (1967-1990)
Call sign meaning	We're Quality Light Hits (former slogan)
Technical information
Facility ID	25121
Class	C1
ERP	100,000 watts
HAAT	152 meters (499 ft)
Links
Webcast	Listen live
Website	www.star98.net

WQLH (98.5 FM, "Star 98") is a hot adult contemporary formatted radio station licensed to Green Bay, Wisconsin and serving Green Bay, Appleton, Oshkosh, and Northeast Wisconsin. The station is owned and operated by Cumulus Media. WQLH's studios are located on Victoria Street in Green Bay, while its transmitter is located near Suamico.

History[edit]

The station launched in 1967 as WDUZ-FM on 98.3 with 3,000 watts and a minimal antenna height of 77' (and would later move to 98.5) (a sister station to WDUZ) and aired a beautiful music format until January 1990. At that time, the station shifted to a soft adult contemporary format as "Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat) hot adult contemporary playlist by the mid-1990s (with the station being rebranded as "98.5 Mix FM"), eventually adopting the "Star 98" branding in December 1999, when the station was purchased by Cumulus Media.

Cumulus swapped WQLH and four other Green Bay stations to Clear Channel in 2009 in exchange for two Cincinnati radio stations; however, Cumulus continued to operate the stations. In August 2013, Clear Channel reached a deal to sell the five stations back to Cumulus.^[1]

References[edit]

External links[edit]

• Official website
• WQLH in the FCC FM station database
• WQLH in Nielsen Audio's FM station database

44°38′42″N 88°08′13″W / 44.645°N 88.137°W / 44.645; -88.137