Wonderstruck (fragrance)

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Wonderstruck perfume.jpg
Fragrance by Taylor Swift
TypeCelebrity Fragrance
ReleasedOctober 21, 2011; 9 years ago (2011-10-21)
LabelElizabeth Arden
TaglineThe beginning of something magical
SuccessorWonderstruck Enchanted

Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by American singer-songwriter Taylor Swift, it took its name from Swift's song "Enchanted" from her third studio album Speak Now (2010), which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

It was released in the US on October 21, 2011.[1] Together with Canadian singer Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]


Year Organization Award Result Ref.
2012 FiFi Awards Fragrance of the Year: Women's Luxe Nominated [3]

Wonderstruck Enchanted[edit]

Wonderstruck Enchanted
Fragrance by Taylor Swift
TypeWomen's fragrance
ReleasedDecember 13, 2011; 9 years ago (2011-12-13)
LabelElizabeth Arden

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.[4][5]


Year Organization Award Result Ref.
2013 FiFi Awards Fragrance Celebrity of the Year Won [6]


Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.[7]


  1. ^ a b "Want To Smell Wonderstruck Like Taylor Swift? Now You Can!". Hollywood Life. September 1, 2011. Archived from the original on June 4, 2012. Retrieved June 30, 2012.
  2. ^ "Justin Bieber to receive Fragrance Foundation award". CBC. Archived from the original on May 31, 2012. Retrieved June 30, 2012.
  3. ^ Finlayson, Ariana (May 22, 2012). "Heidi Klum, Justin Bieber Win Big at FiFi Awards". Archived from the original on October 4, 2020.
  4. ^ "Taylor Swift Announces Second Scent, Wonderstruck Enchanted". People. June 29, 2012. Archived from the original on June 29, 2011. Retrieved June 30, 2012.
  5. ^ DelliCarpini Jr., Gregory (June 29, 2012). "Taylor Swift Unveils New Fragrance". Billboard. Archived from the original on April 24, 2020. Retrieved June 21, 2019.
  6. ^ Mahlmeister, Chrissy (June 13, 2013). "Taylor Swift Launches New Perfume, Wins Fragrance Celebrity Of The Year At FiFi Awards". Archived from the original on June 18, 2015.
  7. ^ "Wonderstruck Taylor Swift perfume-a fragrance for women 2011". Fragrantica. Archived from the original on July 31, 2012. Retrieved November 17, 2015.