In the Morning (Itzy song)

From Wikipedia the free encyclopedia

"In the Morning"
English version cover
Single by Itzy
from the EP Guess Who
ReleasedApril 30, 2021 (2021-04-30)
Recorded2021
StudioJYPE Studios, Seoul
Genre
Length2:52
LabelJYP
Composer(s)
Lyricist(s)
  • Lyre
  • J.Y. Park "The Asiansoul"
  • Kass
  • Danke
Itzy singles chronology
"Not Shy"
(2020) 		"In the Morning"
(2021) 		"Loco"
(2021)
Music video
"In the Morning" on YouTube

"In the Morning" (also called "Mafia in the Morning";[1][2] Korean: 마.피.아. In the morning; RR: Ma.pi.a in the morning) is a song recorded by South Korean girl group Itzy. It was released on April 30, 2021, through JYP Entertainment, as the lead single from the group's fourth extended play, Guess Who. An English version was released as a single on May 14, 2021. It was produced by JYP Entertainment's founder, J.Y. Park, alongside South Korean songwriters Danke and Kass and composer Lee Hae-sol.

"In the Morning" was described as a song about secretly stealing someone's heart. Musically, it is a hip hop, trap and dance track with its title referring to the popular party game Mafia, and a metaphor for aiming to be caught in a relationship. The accompanying music video, directed by Bang Jae-yeob, sports a dark atmosphere and depicts Itzy performing fierce choreography on various glamorous sets.

Commercially, the song became the group's fifth top-ten hit, peaking at number ten on the Gaon Digital Chart and at number seven on the Billboard K-pop Hot 100. It also peaked at number three on Billboard World Digital Songs and number 22 on the Global Excl. U.S. chart.

Background and release

[edit]

On April 12, 2021, the group unveiled the track listing to the EP on the group's official SNS accounts and website, revealing "In the Morning" as the lead single.[3] Starting from April 13, the group's label uploaded various teasers for each member on their respective social media accounts.[4][5] The first music video teaser for "In the Morning" was released on April 26.[6] On the next day, the second music video teaser for the song was published.[7] On April 28, the third music video teaser for the lead single was published.[8] "In the Morning" was released for digital download and streaming as the lead single from Guess Who on April 30, 2021, by JYP Entertainment.[8] The English version of "In the Morning" was released on May 14, along with the song's lyric video.[9]

Itzy's first compilation album It'z Itzy, released on December 22, 2021, includes both Korean and Japanese-language versions of "In the Morning". The Japanese lyrics were written by Yuka Matsumoto.[10]

Composition

[edit]

"In the Morning" was written by Park Jin-young, Kass, Danke and Lyre. The song is a "powerful" hip hop track with an "addictive" dance-trap composition, heightening the track's core concepts of ambiguity and suspense.[11][1][2] The track's chorus sees the group explore various vocal styles backed by a "trippy" synth.[2] Lyrically, the song is about secretly stealing someone's heart.[2] The title is a reference to the popular party game Mafia, and a metaphor for aiming to be caught in a relationship.[1] Itzy compare their power to a mafia as they vow to win their future partner over.[11] In terms of musical notation, the song is composed in the key of B minor, with a tempo of 140 beats per minute.[12]

The song is inspired by the mafia game, the werewolves, where the main character has to hide their emotions and act very differently. The song talks about relating that to capturing someone's heart. This song is a way for us to show different sides of ourselves. The performance is really something very special like with through this song. So, I really want you to look forward to our performance too.

— Yeji on the inspiration behind the song.[13]

Critical reception

[edit]

"In the Morning" was met with mixed reviews from music critics. Writing for Forbes, Jeff Benjamin described the song as a "sinister" hip hop track with "one of their boldest and most experimental sounds yet".[13] Divyansha Dongre from the India version of Rolling Stone noted that the song "sees the group explore various new vocal styles".[2] In a mixed review, Sofiana Ramli of NME felt that the track "sounds like almost every other EDM-oriented song that's been churned out in K-pop today".[14] Joshua Minsoo Kim of Pitchfork found that, although their debut "established the quintet as a massive new force in the industry", their latest release, "In the Morning", was the biggest offender from Guess Who, commenting that in the song "there's a Cardi B lilt in the verses, but it otherwise feels like Blackpink without the stadium-sized grandeur".[15]

Commercial performance

[edit]

"In the Morning" debuted and peaked at number 22 on the Global Excl. U.S. chart with 36.2 million streams outside the US and also at number 34 on the Global 200 chart, becoming their highest entry on both.[16] By doubling their total number of appearances, the band became the second-ever girl group from South Korea to hit the ranking more than once.[17] The song peaked at number ten on South Korea's Gaon Digital Chart with chart issue dated May 9–15, 2021, making it Itzy's fifth top ten single on the chart.[18] It also peaked at number four and nine on Download Chart and Streaming Chart, respectively.[19][20] In addition, it peaked at number 59 on the component BGM chart.[21]

Music video and promotion

[edit]
A still of Itzy dancing surrounded by flames, from the music video for "In the Morning".

Three teaser videos were released prior to the song's release.[8] An accompanying music video was uploaded to JYP Entertainment's YouTube channel on April 30, 2021. It was directed by Bang Jae-yeob.[22] In three days, the music video reached fifty million views.[23] After one week, the video suprassed over 70 million views.[24] The dance practice video was uploaded on May 2, 2021, and has received over 6 million views as of May 2021.[25] On May 22, 2021, the music video hit 100 million views, which took only 22 days and 12 hours to achieved, becoming the quickest of the group's videos to reach the milestone.[26] The music video opens with Ryujin in a cropped jacket and pleated skirt posing among mannequins in a fashion shop. The next scene shows the group all in black while dancing in a streets in a small town. The scene shifts to a quaint floral greenhouse, where Lia is shown singing in a floral gown with Itzy dressed in elegant clothes. Later in the clip, the girl group showcase their fierce choreography on a set decorated with samurai swords. Then, Yuna is shown next to a mirror in a neon green draped dress with a black bodysuit. In the next part, the group is dancing surrounded by flames.

To promote "In the Morning", the group appeared and performed on several South Korean music programs including M! Countdown, Music Bank, and Show! Music Core. An English version of the song was released as a digital single on May 14, 2021.

Track listing

[edit]
  • Digital download and streaming (English version)[27]
  1. "In the Morning" (English version) – 2:52

Credits and personnel

[edit]

Credits adapted from Melon.[28]

Recording and management
  • Original published by JYP Publishing (KOMCA), Big Stage Music LLC, BMG Gold Songs, Lalala Studio, Copyright Control
  • Sub-published by JYP Publishing (KOMCA), Fujipacific Music Korea Inc., Copyright Control
  • Instrumental recording and production at LYRE Lair
  • Digital edited, recorded, mixed at JYPE Studios
  • Mastered at Sterling Sound, United States
Personnel
  • Itzy – lead vocals
  • J.Y. Park "The Asiansoul" – lyrics, composition, arrangement, sessions all instruments, vocal director
  • Kass – lyrics, composition
  • Danke – lyrics
  • Lyre – lyrics, composition, arrangement
  • Earattack – composition, arrangement, keyboard
  • Lee Hae-sol – composition, arrangement, sessions all instruments
  • Alina Smith – instrumental recording and production
  • Annalise Morelli – instrumental recording and production
  • Sound Kim – background vocals
  • Uhm Se-hee – digital editing, recording
  • Gu Hye-jin – recording
  • Lee Tae-seop – mixing
  • Chris Gehringer – mastering

Accolades

[edit]
Awards and nominations for "In the Morning"
Year Organization Award Result Ref.
2021 Asian Pop Music Awards Top 20 Songs of the Year (Overseas) Won [29]
Song of the Year (Overseas) Nominated [30]
Mnet Asian Music Awards Best Dance Performance Female Group Nominated [31]
Song of the Year Nominated
2022 Gaon Chart Music Awards Artist of the Year – Digital Music (April) Nominated [32]
Golden Disc Awards Best Digital Song (Bonsang) Nominated [33]
Joox Thailand Music Awards Korean Song of the Year Nominated [34]
Music program awards
Program Date (5 total) Ref.
M Countdown May 6, 2021 [35]
May 13, 2021 [36]
Show Champion May 12, 2021 [37]
Music Bank May 14, 2021 [38]
Inkigayo May 16, 2021 [39]

Charts

[edit]

Release history

[edit]
Release formats for "In the Morning"
Region Date Format Version Label Ref.
Various April 30, 2021 Digital download, streaming Original (Korean) JYP
[52]
May 14, 2021 English
[27]

See also

[edit]

References

[edit]
  1. ^ a b c d e f Herman, Tamar (April 30, 2021). "K-pop girl group Itzy release new song Mafia in the Morning, and explain the meaning behind their EP title Guess Who". Archived from the original on June 4, 2021. Retrieved April 30, 2021 – via South China Morning Post.
  2. ^ a b c d e Dongre, Divyansha (April 30, 2021). "ITZY Makes Fierce Comeback With 'Mafia In The Morning'". Archived from the original on May 18, 2021. Retrieved April 30, 2021 – via Rolling Stone India.
  3. ^ Gladys, Yeo (April 12, 2021). "ITZY unveil tracklist for upcoming mini-album, 'Guess Who'". NME. Archived from the original on March 22, 2021. Retrieved May 13, 2021.
  4. ^ Cho, Seung-Hyun (April 14, 2021). "있지 신보 'GUESS WHO' 역대급 콘셉트 예고" (in Korean). SeDaily. Archived from the original on April 14, 2021. Retrieved May 13, 2021 – via Naver.
  5. ^ Seung-Hyun, Choo (April 16, 2021). "있지 'GUESS WHO' 유닛 티저 공개···시크·도도 매력 물씬" (in Korean). SeDaily. Archived from the original on April 17, 2021. Retrieved May 13, 2021 – via Naver.
  6. ^ Seung-Hyun, Choo (April 26, 2021). ""마피아는 누구?"···있지, 강렬한 티저로 시선 강탈" (in Korean). Naver. Archived from the original on May 1, 2021. Retrieved May 13, 2021.
  7. ^ Mi-Hyun, Hwang (April 27, 2021). "'컴백 D-2' 있지, 새 티저 공개…의미심장 분위기" (in Korean). News1. Archived from the original on April 30, 2021. Retrieved May 13, 2021 – via Naver.
  8. ^ a b c Choo, Seung-Hyun (April 28, 2021). "있지 '마.피.아. In the morning' 퍼포먼스, 박력 있는 권총춤 눈길" (in Korean). SeDaily. Archived from the original on April 29, 2021. Retrieved May 13, 2021 – via Naver.
  9. ^ Park, Se-yeon (May 12, 2021). "있지 '마피아 인 더 모닝' 영어 버전 발매". Star Today (in Korean). Maeil Business. Maeil Business. Archived from the original on May 14, 2021. Retrieved May 14, 2021.
  10. ^ "ITZY/IT'z ITZY＜通常盤/初回仕様＞". Tower Records Japan (in Japanese). Retrieved July 22, 2022.
  11. ^ a b Sumampow, Gabriela Caeli (April 30, 2021). "K-Pop's ITZY on Their Evolution as a Girl Group and New Album 'GUESS WHO'". Archived from the original on June 7, 2021. Retrieved May 1, 2021 – via Vice.
  12. ^ "Key, BPM and analysis of "In the Morning" by Itzy". MusicStax. Archived from the original on June 14, 2021. Retrieved May 13, 2021.
  13. ^ a b Benjamin, Jeff (May 15, 2021). "ITZY Are Going Global For The Fans Who Help Them Grow Their Confidence & Power". Archived from the original on May 17, 2021. Retrieved May 15, 2021 – via Forbes.
  14. ^ Ramil, Sofiana (May 4, 2021). "ITZY – 'Guess Who' review: K-pop quintet continue to perfect their girl crush image". NME. Archived from the original on May 18, 2021. Retrieved May 17, 2021.
  15. ^ Kim, Joshua Minsoo (May 6, 2021). "ITZY: Guess Who Album Review". Pitchfork. Archived from the original on May 10, 2021. Retrieved May 17, 2021.
  16. ^ Frankenberg, Eric (May 12, 2021). "Vietnam, Belgium & More Among 10 Non-English-Language Global Chart Debuts". Billboard. Archived from the original on May 18, 2021. Retrieved May 18, 2021.
  17. ^ McIntyre, Hugh (May 16, 2021). "Itzy Breaks A Tie With Aespa And Twice On Billboard's Global Chart Among Korean Girl Groups". Forbes. Archived from the original on May 25, 2021. Retrieved May 25, 2021.
  18. ^ a b "Gaon Digital Chart". May 9–15, 2021. Archived from the original on May 20, 2021. Retrieved June 5, 2022.
  19. ^ 2021년 19주차 Download Chart [2021, Week 19 Download Chart] (in Korean). Gaon Music Chart. May 2–8, 2021. Archived from the original on May 13, 2021. Retrieved June 13, 2021.
  20. ^ 2021년 20주차 Streaming Chart [2021, Week 20 Streaming Chart] (in Korean). Gaon Music Chart. May 9–15, 2021. Archived from the original on May 20, 2021. Retrieved June 13, 2021.
  21. ^ 2021년 21주차 BGM Chart [2021, Week 21 BGM Chart] (in Korean). Gaon Music Chart. May 16–22, 2021. Archived from the original on May 27, 2021. Retrieved May 28, 2021.
  22. ^ Guess Who (photobook). Itzy. South Korea: JYP Entertainment, Dreamus Company. 2021. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  23. ^ Lee, Namkyung (May 4, 2021). "있지 5천만뷰 돌파…'마.피.아. In the morning' MV로 자체 최단 기록". MBN Star. Archived from the original on May 5, 2021. Retrieved May 14, 2021.
  24. ^ Won-gyeom, Kim (May 14, 2021). "있지, '마.피.아. 인 더 모닝' 영어버전 리릭비디오 공개…뮤비 8000만 뷰". SpoTVNews. Archived from the original on May 15, 2021. Retrieved May 14, 2021.
  25. ^ Itzy (May 2, 2021). "ITZY "마.피.아. In the morning" Dance Practice (Moving Ver.)". Archived from the original on May 7, 2021. Retrieved May 14, 2021 – via YouTube.
  26. ^ Boram Oh (May 24, 2021). "있지 '마.피.아.' MV도 1억뷰…다섯곡 연속 억대뷰". Archived from the original on May 25, 2021. Retrieved May 25, 2021 – via Naver.
  27. ^ a b "In the morning (English Ver.) – Single by ITZY on Apple Music". Apple Music (US). Apple Inc. May 14, 2021. Archived from the original on May 14, 2021. Retrieved May 18, 2021.
  28. ^ "GUESS WHO". Melon (in Korean). Kakao Corp. Archived from the original on May 5, 2021. Retrieved May 18, 2021.
  29. ^ "亚洲流行音乐大奖2021年度获奖名单揭晓" [Asian Pop Music Awards 2021 winners announced]. Phoenix New Media (in Chinese). December 28, 2021. Archived from the original on May 5, 2022.
  30. ^ "【APMA 2021】亚洲流行音乐大奖2021年度入围名单" [[APMA 2021] Asian Pop Music Awards 2021 shortlist]. Weibo (in Chinese). November 30, 2021. Archived from the original on November 30, 2021. Retrieved November 30, 2021.
  31. ^ "2021 Mnet Asian Music Awards Nominees". MAMA. Archived from the original on November 1, 2020. Retrieved November 4, 2021.
  32. ^ 11th Gaon Chart Music Awards 올해의 가수（오프라인앨범）후보자 [11th Gaon Chart Music Awards (Album of the Year) Nominees] (in Korean). KMCA. Archived from the original on November 27, 2021. Retrieved November 27, 2021.
  33. ^ "Golden Disc Awards – Nominees". Golden Disc Awards. Archived from the original on December 8, 2021. Retrieved December 9, 2021.
  34. ^ JOOX Thailand Music Awards 2022 เปิดลิสต์เข้าชิงสุดยอดรางวัลดนตรีแห่งปี 12 สาขา [JOOX Thailand Music Awards 2022 opens a list of nominations for the best music awards of the year in 12 categories]. Sanook Entertainment News (in Thai). March 7, 2022. Archived from the original on March 7, 2022. Retrieved March 7, 2022.
  35. ^ Jinju-hee (May 6, 2021). "'엠카운트다운'있지, 컴백과 동시에 1위". Naver. Korea. Archived from the original on May 7, 2021. Retrieved May 7, 2021.
  36. ^ Shin So-won (May 13, 2021). "ITZY, 하이라이트 제치고 1위 "행복하다" ('엠카')". Naver. Korea. Archived from the original on May 13, 2021. Retrieved May 13, 2021.
  37. ^ Ji Min-kyung (May 12, 2021). "'쇼챔' ITZY, '마피아 인 더 모닝'으로 1위..하이라이트 컴백 [종합]". Osen. Korea. Archived from the original on May 14, 2021. Retrieved May 13, 2021.
  38. ^ "'뮤직뱅크' 있지 1위 "믿지 덕분..감사하고 사랑해" NCT 드림-김다비-오마이걸 컴백(종합)". Heraldpop (in Korean). May 14, 2021. Archived from the original on May 14, 2021. Retrieved May 14, 2021.
  39. ^ Hwang, Hye-jin (May 16, 2021). ‘인기가요’ ITZY 1위, NCT DREAM·원어스 컴백(종합) ['Inkigayo' ITZY win 1st place, NCT Dream and ONEUS comeback [General]]. Newsen (in Korean). Archived from the original on May 16, 2021. Retrieved May 16, 2021 – via Naver.
  40. ^ "Itzy Chart History (Canadian Hot 100)". Billboard. Retrieved May 14, 2021.
  41. ^ "Itzy Chart History: Billboard Global 200". Billboard. Archived from the original on December 19, 2021. Retrieved May 17, 2021.
  42. ^ "Japan Hot 100". Billboard Japan. May 12, 2021. Archived from the original on May 12, 2021. Retrieved May 12, 2021.
  43. ^ "Top 20 Most Streamed International + Domestic Songs Week 18 (30/04/2021-06/05/2021)". Recording Industry Association of Malaysia. May 20, 2021. Archived from the original on July 16, 2022. Retrieved May 20, 2021.
  44. ^ "Nederlandse Global Top 40 – week 20, 2021" (in Dutch). Dutch Top 40. Archived from the original on April 16, 2022. Retrieved April 16, 2021.
  45. ^ "New Zealand Hot Singles". May 10, 2021. Archived from the original on May 7, 2021. Retrieved May 8, 2021.
  46. ^ "RIAS Top Charts". Recording Industry Association Singapore. Archived from the original on May 13, 2021. Retrieved May 15, 2021.
  47. ^ "Itzy Chart History: Billboard Korea K-Pop 100". Billboard. Archived from the original on October 21, 2020. Retrieved May 14, 2020.
  48. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved May 16, 2021.
  49. ^ "Itzy Chart History: World Digital Song Sales". Billboard. Archived from the original on March 31, 2021. Retrieved May 14, 2021.
  50. ^ 2021년 05월 Digital Chart [May 2021 Digital Chart]. Gaon Music Chart (in Korean). Archived from the original on June 10, 2021. Retrieved June 10, 2021.
  51. ^ 2021년 Digital Chart [2021 Digital Chart] (in Korean). Gaon Music Chart. Archived from the original on January 7, 2022. Retrieved January 7, 2022.
  52. ^ "In the Morning by Itzy". Tidal. Archived from the original on May 17, 2021. Retrieved May 17, 2021.
Retrieved from "https://en.wikipedia.org/w/index.php?title=In_the_Morning_(Itzy_song)&oldid=1226075328"