Independent soft drink
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This article needs additional citations for verification. (September 2023)
The label was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their homemade brew.
- "How Coke and Pepsi's rivalry shaped marketing — and where it goes next". Marketing Dive. Retrieved 2023-08-31.