Joe Ades

Joe Ades
Joe Ades in Union Square, 8 Aug 2005
Born	(1933-12-18)18 December 1933 Manchester, England[1]
Died	1 February 2009(2009-02-01) (aged 75) New York City, United States
Citizenship	UK
Occupation	Merchant
Children	3

Joseph H. Ades (/ˈɑːdɛs/; 18 December 1933 – 1 February 2009), also known as the "Gentleman Peeler", was a well-known British street merchant, long-based in New York City. He reportedly died one day after being notified his petition for US citizenship had been granted but he died before he could be naturalized.^[2]

Joseph Ades, the youngest of seven children, was born in Manchester, England, to a Jewish family where his father worked in the textile industry. Leaving school at 15, he became an office boy before becoming intrigued by the local markets that would spring-up in the World War II–devastated landscapes of Northern England. He started out hawking comic books before selling linens, textiles, jewellery, and toys directly on the streets.^[2]

In 1956, he married Shirley Unger,^[3] eventually having three children. The family moved to Australia in 1969 as Ten Pound Poms and settled in Sydney, where Ades tried to set up markets in the parking lots of drive-in movies. Eventually he sold goods at street fairs off of the back of a large truck.^[4] After his first marriage was dissolved in 1980, Ades remarried and divorced again.^[2]

His third wife gave him a copy of London Labour and the London Poor by Henry Mayhew, a contemporary of Charles Dickens, which recorded the activities of the street sellers of the Victorian period. Ades modelled himself on sellers that Mayhew called "the patterers", most of whom liked to ape the dress and mannerisms of gentlemen.^[2]

After the break-up of his third marriage and a period of residence in Ireland, Ades followed his daughter to New York City,^[4] taking up residence in Manhattan.^[2] From 1993 onward, Ades sold $5 Swiss-made metal potato peelers.^[5] His engaging sales patter and his $1,000 Chester Barrie suits and shirts from Turnbull & Asser^[2] made him a well-known character on his regular demo circuit, which included places such as the Union Square Greenmarket. Ades never obtained a license, meaning that he was often asked to move by the New York City Police Department.^[2] His iconoclastic pitches and lifestyle eventually brought him attention and notoriety, and he was the subject of a Vanity Fair article.^[6]

Ades sold enough peelers to enjoy café society at the Pierre Hotel, on the Upper East Side, and lived with his fourth wife, Estelle Pascoe^[7] in her three-bedroom apartment on Park Avenue. She died in 2007.^[8]

Ades died on 1 February 2009,^[4] aged 75, reportedly only one day after being informed that his petition for naturalization as a United States citizen had been approved. However he did not live to be sworn in.^[2]

Ades was survived by his daughter and two sons from his first marriage. His daughter, Ruth Ades-Laurent, began selling the peelers in the same spots as her father, but was later forbidden from selling in Union Square.^[9]

• A-Peeling To The Masses – New York Post video article on Joe Ades
• Impromptu video of Joe Ades (circa November 2008)
• RIP Joe Ades – Photos of Joe Ades