Mobage
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 Mobile App Developers | |
| Available in | Japanese |
|---|---|
| Owner | DeNA |
| URL | mobage |
| Launched | February 7, 2006 (as Mobage Town) March 28, 2011 (as Mobage) |
| Current status | Offline (DeNA) |
Mobage (モバゲー, Mobagē, "Mobile Game") was a portal and social network for games, owned by DeNA. It derived its name from the Japanese slang for mobile games.
History
[edit]In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West) for use in the West.[1][2]
On December 19, 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3][4][5] The Japanese site continued to operate under the mobage name.[citation needed]
On August 9, 2018, the English version of the website was reportedly shut down for unknown reasons.[citation needed]
Reception
[edit]The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]
References
[edit]- ^ Jordan, Jon (2010-12-15). "Ngmoco launches JavaScript-based ngCore Game Tech framework for iOS and Android". www.pocketgamer.com. Retrieved 2024-03-01.
- ^ "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速". Archived from the original on 2014-12-06. Retrieved 2016-06-24.
- ^ "Mobage is now pronounced DeNA (D-N-A)!".
- ^ "DeNA drops Mobage branding".
- ^ "Mobage".
- ^ Yamakami, Toshihiko (June 2011). "A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan". 2011 10th International Conference on Mobile Business. pp. 114–118. doi:10.1109/ICMB.2011.36. ISBN 978-1-4577-0497-0. S2CID 28809987.
- ^ "DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com. July 26, 2011.