Shin-etsu Broadcasting

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Shin-etsu Broadcasting Co., Ltd.

SBC's headquarters located in TOiGO, one of Nagano City's business centers
Native name	信越放送株式会社
Romanized name	Shin-etsu Hōsō Kabushiki-gaisha
Formerly	Shinano Broadcasting (March 8, 1951 - April 29, 1952)
Company type	Kabushiki gaisha
Industry	Television and Radio broadcasting
Founded	October 18, 1951; 73 years ago (1951-10-18)
Headquarters	1200 Toigoshomachi, Nagano City, Nagano Prefecture , Japan
Key people	Masayoshi Watanabe (President and CEO)
Subsidiaries	Estate Nagano Corporation Contents Vision Inc. SBC Housing Corporation INC Nagano Cable TV Nagano Prefecture Culture Center
Website	sbc21.co.jp
Footnotes / references Data from its Company Profile and Company History

Shin-etsu Broadcasting Co., Ltd. (信越放送株式会社, Shin-etsu Hōsō Kabushiki-gaisha), also known as SBC, is a Japanese broadcast network affiliated with the Japan News Network (JNN) for TV and JRN/NRN for radio. Their headquarters are located in Nagano Prefecture.

The broadcaster was the first radio station outside Japan's five metropolitan prefectures.^[a][2]

• TV: Japan News Network (JNN)
• RADIO: Japan Radio Network (JRN), National Radio Network (NRN)

After the establishment of the "Three Radio Laws" (Radio Law, Broadcasting Law, and Radio Supervisory Committee Establishment Law) in 1950, the Shinano Mainichi Shimbun attempted to establish a private broadcasting service.^[1]: 1At its first meeting in March 1951, several companies, politicians, and financial institutions elected Shuntaro Katsuta (the then vice president of Shinano Mainichi Shimbun) as the president of Shinano Broadcasting.^[1]: 1On October 18 of the same year, they obtained a preparatory broadcast license.^[1]: 1

On March 25, 1952 at 5pm, Shinano Broadcasting started to be on air as the first commercial radio broadcaster in the prefecture.^[1]: 2 Upon its launch, the coverage area was limited to Nagano City, which led to it expanding its coverage area to other cities in the prefecture between 1953 and 1957.^[1]: 5–6 A week later, the company name was changed to Shin-etsu Broadcasting after it received funding from the local government of Jōetsu City in Niigata Prefecture.^[1]: 3

In June 1953, Shin-etsu Broadcasting received an application for a TV license.^[1]: 9 Due to the mountainous terrain of Nagano Prefecture, the broadcaster started to build a main transmitter on Mount Utsukushigahara, the first in Japan to have a broadcast transmitter on a mountaintop.^[1]: 9 On March 14, 1958, it received a broadcast license.^[1]: 11 And on October 25, 1958 11:30am, SBC started broadcasting on TV.^[1]: 12 At that time, it aired programs from TBS and Nippon TV.^[1]: 14 On March 1, 1959, it also aired programs from Fuji TV and NET (currently known as TV Asahi), the same day the networks started to go on air (Nippon TV, TV Asahi, and Fuji TV programming gradually moved to TV Shinshu, Nagano Broadcasting, and Nagano Asahi Broadcasting when they opened).^[1]: 14 In August 1959, SBC joined the Japan News Network.^{[1]: 16–17}

On October 1, 1964, SBC started broadcasting in color on the eve of the 1964 Tokyo Olympics.^[1]: 44 As part of the 15th anniversary of the broadcaster, they participated in the establishment of Nagano Prefectural Shinano Art Museum on October 1, 1966.^{[1]: 47–49} In 1979, SBC alongside Minaminihon Broadcasting, Aomori Broadcasting, and Shikoku Broadcasting won the Broadcast Cultural Fund Award.^{[1]: 119–120}

Digital terrestrial television broadcasts started on October 1, 2006 (Utsukushigahara Main Station, Zenkoji-daira Station, Matsumoto Station, Okaya-Suwa Station, Ina Station and Iida Station), the analog signals were switched off on July 24, 2011.

Until July 24, 2011, when the broadcasts finished.

• Utsukushigahara (Main Station) JOSR-TV 11ch 1 kW
• Sakae-Mura 37ch 10w
• Iiyama-Kuwanagawa 56ch 3w
• Iiyama 6ch 3w
• Iiyama-Narasawa 44ch 0.1w
• Iiyama-Atago 56ch 0.1w
• Okaya-Kawagishi 50ch 3w
• Shirakabako 58ch 1w
• Kurumayama 44ch 0.1w
• Tatsuno 5ch 3w
• Suwa 6ch 75w
• Fujimi 32ch 10w
• Fujimi-Sezawa 40ch 0.1w
• Ina-Nosoko 45ch 0.1w
• Takato 12ch 3w
• Ina 55ch 100w
• Komagane-Nakazawa 56ch 10w
• Nakagawa-Kowada 54ch 0.1w
• Nakagawa-Tajima 54ch 0.1w
• Nagiso 10ch 10w
• Iida 6ch 250w
• Iida-Achi 55ch 30w
• Iida-Kawaji 54ch 3w
• Anan 10ch 10w
• Anan-Kitajo 58ch 0.1w
• Toyama 46ch 10w
• Tenryu-Hiraoka 54ch 3w
• Shin'no 10ch 3w
• Matsumoto 40ch
• Zenkoji-daira 48ch

• Utsukushigahara (Main Station) JOSR-DTV 16ch
• Iida 36ch
• Suwa 51ch
• Matsumoto 23ch
• Zenkoji-daira 36ch
• Ina 23ch

• Nagano (Main Station) JOSR 1098 kHz
• Matsumoto JOSO 864 kHz; 92.2 MHz FM
• Ueda JOSL 1062 kHz
• Ina 1098 kHz
• Iida JOSW 1098 kHz; 94.2 MHz FM
• Suwa JOSE 1197 kHz
• Saku 1458 kHz
• Karuizawa 1485 kHz
• Shiojiri 94.2 MHz FM

• Shinshu Marugoto Wide Catch! - from 16:54 until 18:55 on Weekdays
• Maji Tele - from 13:05 until 14:00 on Saturdays
• SBC Special - from 18:55 until 19:54 on Thursdays
• Naruhodo! NAGANO - from 19:54 until 19:58 on Mondays
• Wonderful Shinshu-jin!! - from 22:54 until 23:00 on Sundays

• Morning Wide Radio J - from 6:30 until 10:20 on Weekdays
• Wakuwaku Wide! Appare Odori - from 11:25 until 15:00 on Weekdays

• Nagano Broadcasting Systems (NBS)
• TV. Shinshu (SBC)
• Asahi Broadcasting Nagano (abn)

• Shin-etsu Broadcasting