SuperDeluxe (restaurant)

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SuperDeluxe
Map
Restaurant information
EstablishedJuly 2018 (2018-07)
Owner(s)
  • Micah Camden
  • Matt Lynch
Food typeAmerican
City
StateOregon
CountryUnited States
Coordinates45°29′52″N 122°36′40″W / 45.49773°N 122.61104°W / 45.49773; -122.61104
Websiteeatsuperdeluxe.com

SuperDeluxe is a restaurant chain based in Portland, Oregon. There are three restaurants in the Portland metropolitan area, including the original in southeast Portland, another in northwest Portland's Pearl District, and a third in Sherwood, Oregon. In 2022, a fourth location opened in Bend. A fifth location opened in Lake Oswego, Oregon, in 2023.

Description

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Sign of the exterior of a restaurant in Southeast Portland, Oregon, 2021

The restaurant serves burgers, chicken nuggets, French fries, and milkshakes. Burgers are served with American cheese, onions, pickles, and shredded lettuce. The breakfast menu includes tot hash browns. The drink menu offers coffee (including almond milk lattes and mochas), using Stumptown Coffee Roasters. Milkshake flavors include blackberry, chocolate, coffee, strawberry, and vanilla.[1]

Willamette Week's Andi Prewitt said of the original restaurant: "The building has been made over with bright, primary colors and a graphics motif that seems to pay homage to minimalist corporate designs from the '70s."[2]

History

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Packaging, 2021

The original restaurant is located in southeast Portland's Richmond neighborhood, near the intersection of 50th Avenue, Foster Road, and Powell Boulevard.[3] Co-owners Micah Camden and Matt Lynch opened the drive-through in July 2018,[4][5][6] in a building which previously housed a TacoTime restaurant.[7]

In 2019, Lynch confirmed plans for a second restaurant in northwest Portland's Pearl District.[8][9][10] A third restaurant opened in Sherwood, Oregon, in 2020.[11] A fourth opened in Bend in 2022.[12] A fifth location is planned to open in Lake Oswego in 2023.[13]

The company's logo was designed by Portland-based graphic designer Aaron James Draplin.[14]

In February 2024, SuperDeluxe declared Chapter 11 bankruptcy, citing heavy debt caused from the COVID-19 pandemic.[15]

Reception

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In 2018, David Landsel of Food & Wine wrote, "the vibe at SuperDeluxe feels more San Fernando Valley than Pacific Northwest, all hot asphalt and thumping bass and exhaust smells, except that the strip club facing the restaurant parking lot, overflowing with cars trying to get into the drive-through, sports a cheeky sign, advertising 'gluten-free lap dances.'"[16]

Bill Oakley called the burger "the best burger [he's] ever had in Portland".[17] He named SuperDeluxe one of the best Portland-based fast food chains in his 2021 "guide to dining in Portland".[18] Portland Monthly writers ranked the Double Deluxe number 12 on a 2020 list of "Portland’s 20 Best Cheeseburgers".[19] Naomi Tomky included SuperDeluxe in Thrillist's 2021 list of "15 Pacific Northwest Fast Food Chains the Entire Country Needs".[20]

See also

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References

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  1. ^ Jackson-Glidden, Brooke (2018-07-16). "Foster-Powell's Super Deluxe Is Nostalgia at its Finest". Eater Portland. Archived from the original on 2021-06-14. Retrieved 2021-10-08.
  2. ^ Prewitt, Andi (December 4, 2018). "Super Deluxe". Willamette Week. Archived from the original on October 19, 2019. Retrieved October 7, 2021.
  3. ^ Acker, Lizzy (2018-07-19). "We tried Portland's new drive-thru from Little Big Burger alums; it was a long wait". The Oregonian. Archived from the original on 2021-10-08. Retrieved 2021-10-08.
  4. ^ Tepler, Benjamin (2018-08-15). "Why Is Super Deluxe Rocking Portland's Fast-Food World?". Portland Monthly. Archived from the original on 2021-03-30. Retrieved 2021-10-08.
  5. ^ Acker, Lizzy (2018-06-14). "Is Portland getting a new drive-thru from a founder of Little Big Burger?". The Oregonian. Archived from the original on 2020-11-15. Retrieved 2021-10-08.
  6. ^ Jackson-Glidden, Brooke (2018-07-13). "Anticipated Drive-Thru Super Deluxe Will Start Slinging Burgers Monday". Eater Portland. Archived from the original on 2020-11-09. Retrieved 2021-10-08.
  7. ^ Jackson-Glidden, Brooke (2018-06-14). "It Looks Like The Team Behind Boxer Ramen Is Opening a New Fast-Food Spot". Eater Portland. Archived from the original on 2021-10-08. Retrieved 2021-10-08.
  8. ^ Jackson-Glidden, Brooke (2019-05-24). "Hugely Popular Fast-Food Spot Super Deluxe Has Opened Its New Restaurant in the Pearl [Updated]". Eater Portland. Archived from the original on 2019-12-07. Retrieved 2021-10-08.
  9. ^ Russell, Michael (2019-05-28). "Popular Portland drive-through Super Deluxe finds second location". The Oregonian. Archived from the original on 2020-11-08. Retrieved 2021-10-08.
  10. ^ Acker, Lizzy (2019-07-19). "Super Deluxe opens second burger spot in the Pearl District". The Oregonian. Archived from the original on 2020-11-07. Retrieved 2021-10-08.
  11. ^ Harlan, Kohr (2020-11-16). "Celebrate National Fast Food Day at Sherwood's new SuperDeluxe". KOIN. Archived from the original on 2021-01-31. Retrieved 2021-10-08.
  12. ^ "Restaurateur Micah Camden Has Opened a Fourth SuperDeluxe in Bend". Willamette Week. 20 September 2022. Retrieved 2022-11-06.
  13. ^ Buchanan, Corey (2023-05-10). "Local burger chain SuperDeluxe coming to Lake Oswego". LakeOswegoReview.com. Retrieved 2023-07-10.
  14. ^ Damewood, Andrea (2018-08-08). "Super Deluxe is Portland's Answer to In-N-Out". Portland Mercury. Archived from the original on 2021-08-08. Retrieved 2021-10-08.
  15. ^ "SuperDeluxe and Boxer File for Chapter 11 Bankruptcy". Willamette Week. February 29, 2024. Retrieved February 29, 2024.
  16. ^ Landsel, David (2018-08-08). "Portland Reimagines the Drive-Thru Restaurant". Food & Wine. Archived from the original on 2021-02-26. Retrieved 2021-10-08.
  17. ^ Jackson-Glidden, Brooke (2018-08-17). "Fast Food Hotspot Super Deluxe Is Already Eyeing Expansion". Eater Portland. Archived from the original on 2019-03-25. Retrieved 2021-10-08.
  18. ^ Jackson-Glidden, Brooke (2021-06-01). "Bill Oakley's Guide to Dining in Portland". Eater Portland. Archived from the original on 2021-08-27. Retrieved 2021-10-08.
  19. ^ Brooks, Karen; Oakley, Bill; Okazaki, Gary; Lewis, Pauline; Lewis, Drew (2021-12-13). "Portland's 20 Best Cheeseburgers, Exhaustively Argued and Ranked". Portland Monthly. Archived from the original on 2020-12-06. Retrieved 2021-10-08.
  20. ^ Tomky, Naomi (2021-04-19). "15 Pacific Northwest Fast Food Chains the Entire Country Needs". Thrillist. Archived from the original on 2021-10-04. Retrieved 2021-10-08.
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