Thatchers Cider
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| Location | Sandford, Somerset, England |
|---|---|
| Opened | 1904 |
| Owned by | Independent |
| Website | thatcherscider |
Thatchers Cider is a family-owned cider maker in Sandford, North Somerset, England.
History
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The Thatchers company was founded by William Thatcher in 1904.[1] His son Stanley Thatcher, born in 1910, began selling draught cider to pubs in Somerset and the company's presence in the area grew. The company is still family owned and employs around 200 people.[2] In 1992 Martin took over from his father, John Thatcher, as managing director.[3][4]
It has 500 acres of its own orchard,[5] as well as using apples from other growers in the area. Alongside its bush orchards, Thatchers has pioneered a method of growing its apple trees in a hedgerow style.[5] Trained on wires, this enables easier harvesting and also helps to ensure the fruit has the optimum combination of sunlight and rain. It has also led to the development of a new bespoke harvester.[6] At the height of season, Thatchers can press 500 tonnes of apples per day. Thatchers also maintains an exhibition orchard in which over 458 different varieties of apple tree are grown.[5] Many of the traditional ciders produced at Myrtle Farm are matured in 100-year-old oak vats, which gives the cider a distinctive taste although much of their range has a higher than average alcohol content.[7]
In addition to its cider production, Myrtle Farm is the UK's biggest processor of blackcurrants, dealing with 90 per cent of the UK's total crop, which it processes on behalf of Ribena.[8]
Sponsorships
[edit]Thatchers Cider is available in many sports clubs and events across the South West. They are involved with teams including Winscombe R.F.C., Bath Rugby,[9] Somerset County Cricket Club, Bristol Rugby, Bristol City, Yeovil Town, Gloucestershire County Cricket Club, Bristol Rovers, Southampton FC, Plymouth Argyle F.C, Exeter City and Torquay United.[10]
Thatchers are also involved in many local events and festivals including: Glastonbury Festival, Royal Bath and West Show, Bristol International Balloon Fiesta and Cambridge Folk Festival.
Thatcher's lost their ongoing cider sponsorship of the Glastonbury festival in 2019 to Mallets cider.[11]
TV advertisements
[edit]Thatchers aired on national TV with Time Stops in 2015, with the concept of showcasing the 12:30 pm tasting that happens every Friday at Myrtle Farm, claiming the cider isn’t released until Martin Thatcher has tasted each batch after arriving in a balloon.[12][13]
See also
[edit]References
[edit]
- ^ "A century of cider-making expertise at village company". Weston, Worle & Somerset Mercury. 4 November 2012. Retrieved 22 January 2013.
- ^ "Thatchers Cider". SomersetFood. Retrieved 22 January 2013.
- ^ "Thatchers, Sandford". Case Studies in North Somerset. Retrieved 29 December 2017.
- ^ "Thatchers". Somerset Live. Retrieved 29 December 2017.
- ^ a b c "Thatchers, Sandford". Invest in North Somerset. North Somerset Council. Retrieved 22 January 2013.
- ^ "Made to measure – Thatchers new bespoke harvester cares for the apples". Farming Monthly. 18 July 2012. Retrieved 22 January 2013.
- ^ "Thatchers to give off trade drinkers pub experience with bag in box". Off Licence News. 28 August 2012. Retrieved 22 January 2013.
- ^ "This is why North Somerset smells like cannabis". 2 August 2017.
- ^ Green, Martin (10 May 2016). "Thatchers Cider renews sponsorship of Bath rugby". Drinks Retailing. Retrieved 29 December 2017.
- ^ "Our Partners". Thatchers Cider. Retrieved 29 December 2017.
- ^ Pretty Good Digital. "Glastonbury Festival - Local company Mallets to supply cider at Glastonbury 2019". Glastonbury Festival - 21st-25th June, 2017. Retrieved 23 August 2019.
- ^ ""Time Stops" – Thatchers unveils new commercial". The Grocery Trader. 27 August 2015. Retrieved 29 December 2017.
- ^ "Thatchers Cider Returns to Glastonbury". Glastonbury Festival. Retrieved 29 December 2017.