2010 Mnet Asian Music Awards

2010 Mnet Asian Music Awards
2010 Mnet Asian Music Awards
Date	November 28, 2010
Venue	The Venetian Macao, Macau, China
Most awards	2NE1 (4)
Most nominations	2NE1 (6)
Television/radio coverage
Networks
	South Korea: Mnet; Cambodia: MyTV; China: SMG, Channel V Mainland China; Hongkong: TVB J2, TVBM; Japan: Mnet Japan, Music On! TV (replay); Singapore: Channel U; Southeast Asia: tvN Asia, Star World, Channel V Asia; Taiwan: Dong Feng; Thailand: Bang Channel; Vietnam: YAN TV;
Runtime	around 190 minutes

The 2010 Mnet Asian Music Awards was the twelfth of the annual music awards in Seoul, South Korea that took place on November 28, 2010, at The Venetian Macao in Macau, China. About 10,000 people attended the awards ceremony.^[2]

The ceremony was the first Mnet Asian Music Awards to occur outside of South Korea. 2NE1 took home four awards, the most of the night, including Artist of the Year and Album of the Year. 2PM took home three including the Shilla Duty Free Asian Wave Special Award, as well as rookie group Miss A won Song of the Year for "Bad Girl Good Girl". In total, there were thirty two awards, including awards not given out during broadcast.^[3]

Background

The event marked the twelfth of the annual music awards.^[4] With its slogan "One Asia", MAMA was broadcast live in China, Japan, Hong Kong and Southeast Asia through various channels, as well as in the US and Canada.

Artists Taeyang, DJ Doc, Gummy, Rain, Hot Potato, Far East Movement, Perfume, I Me, and Chemistry all won awards during the televised broadcast. A VTR of international artists congratulating the event was also shown including Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, and will.i.am. CNBLUE, 2AM, Jo Kwon, Ga-In who also won awards, however, were not broadcast due to lack of attendance.^[5]

Performances

The following individuals and groups, listed in order of appearance, performed musical numbers at the ceremony.^[5]^[6]^[7]

Name(s)	Performed	Notes
Tiger JK, Styliztik Jones, Zeebra, Roscoe Umali, DJ Jhig + Tasha	"Jet Pack", "Monster"
Miss A	"Bad Girl Good Girl", "Breathe"	Best New Female Artist awardee
Superstar K2's John Park, Jang Jae-in and Kang Seung-Yoon	"Without You", "Sick Enough to Die", "Scatter", "You and I", "Then Then Then"	Best Digital Single nominee songs
Jason Zhang	"It's Love"
2PM	"Again & Again", "I Hate You", "Without You", "Tired of Waiting", "Only U", "Heartbeat", "I'll Be Back"
I Me, Perfume	"Aiayiya", "Nee", "Chocolate Disco"
DJ DOC	"Bounce With Me", "Shake It"	Performed upon receiving the Best Rap Performance award
Gummy ft. Jason Zhang	"Because of You", "The Moon Represents My Heart"
2NE1	"Clap Your Hands", "Follow Me", "Can't Nobody"
Huh Gak	"This Is the Moment"
Taeyang, T.O.P, G-Dragon	"Break Down", "I Need A Girl", "Turn It Up", "Knock Out", "Hallelujah"
Chemistry	"A Better Tomorrow", "Pieces Of Dream"
Far East Movement	"Girls On The Dance Floor", "Like a G6"	Best International Artist awardee
Wonder Girls	"So Hot", "2 Different Tears", "Nobody"

Presenters

2NE1 – presented Best New Female Artist
Miss Korea's Jung So-ra, Chang Hyung-jin, Ha Yun-jong – presented Best Dance Performance by a Male Group
Eugene – presented Best New Asian Artist Award
Woo Man-so – presented Best Digital Single
John Park, Jang Jae-in, Kang Seung-Yoon – introduced presenter Zhang Jie
Son Ho (손호영) and Kim Jung-min (김정민) – presented Asian Pop Artist
Kim Jongju and Choo Hyunhee – presented Best Female Group
Miss A – introduced presenters I Me and Perfume
Cho Yeo-jeong – presented Best Male Solo Artist
Yoon Jong-shin and Seo Hyo-rim – presented Best Rap Performance
Song Joong-ki – presented Best Solo Vocal Performance and Best Asian Artist
Oh Ji-ho and So Yoo-jin – presented Best Male Group and Best Solo Dance Performance
UV – presented Best Band Performance
Kim Dong-wook – presented Best Dance Performance by a Female Group
Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, will.i.am – VTR Greetings
Ok Taecyeon, Nichkhun, Song Jong-min – presented Best International Artist
Yoon Jong-shin – introduced Huh Gak
Kim Jung-eun – speech
Kim Kang-woo – presented Best R&B Asian Artist
Hanni and Shilla Duty Free CEO – presented The Shilla Duty Free Asian Wave Award
Jun Jeong Myeong and Kim Hyun Jung – presented Best Music Video
Joo Jin-mo – presented Artist of the Year
Yoon Eun-hye – presented Album of the Year
Hong Jongmin and Kim Jung-eun – presented Song of the Year

Winners and nominees

Winners are listed first and highlighted in boldface.^[3]^[8]^[9]

Song of the Year (daesang)	Album of the Year (daesang)
Miss A – "Bad Girl Good Girl" 2AM – "Can't Let You Go Even If I Die" 2NE1 – "Can't Nobody" 2PM – "I'll Be Back" DJ DOC – "I Am Who I Am"	2NE1 – To Anyone 2AM – Can't Let You Go Even If I Die BoA – Hurricane Venus Super Junior – Bonamana Taeyang – Solar
Artist of the Year (daesang)	Best Music Video
2NE1 2AM 2PM Miss A Girls' Generation	2NE1 – "Can't Nobody" Epik High – "Run" UV – "Sorry I Can't Be Cool" Ga-In – "Irreversible" Taeyang – "I'll Be There"
Best New Female Artist	Best New Male Artist
Miss A G.NA Nine Muses Rainbow Sistar	CNBLUE Infinite Seo In-guk Teen Top ZE:A
Best Male Group	Best Female Group
2PM 2AM Beast MBLAQ Super Junior	2NE1 4Minute Girls' Generation Kara T-ara
Best Male Solo Artist	Best Female Solo Artist
Taeyang PSY Rain Seven Wheesung	BoA Gummy Lee Hyori Seo In-Young Son Dambi
Best Dance Performance (Male Group)	Best Dance Performance (Female Group)
2PM – "I'll Be Back" Beast – "Shock" MBLAQ – "Y" Shinee – "Lucifer" Super Junior – "Bonamana"	Miss A – "Bad Girl Good Girl" 2NE1 – "Can't Nobody" 4Minute – "Huh" Secret – "Magic" T-ara – "Bo Peep Bo Peep"
Best Dance Performance (Solo)	Best Collaboration
Rain – "Love Song" Hyuna – "Change" (featuring Yong Jun-hyung) Lee Hyori – "Chitty Chitty Bang Bang" (featuring Ceejay) Narsha – "Bbi Ri Bba Bba" Taeyang – "I'll Be There"	Gain and Jo Kwon – "We Fell in Love" Homme – "I Was Able to Eat Well" IU and Lim Seulong – "Nagging" IU and Sung Si Kyung – "It's You" Jeong Yeob and Seo Young Eun – "Spiteful Words"
Best Rap Performance	Best Band Performance
DJ DOC – "I'm Like This" Epik High – "Run" Outsider – "Outsider" Supreme Team – "Dang Dang Dang" UV – "Sorry I'm Not Cool"	Hot Potato – "Propose" Boohwal – "What Love Is" CNBLUE – "Love" F.T. Island – "Love Love Love" TransFixion – "The Shouts of Reds"
Best Vocal Performance (Solo)	Best Vocal Performance (Group)
Gummy – "As a Man" Jung In – "I Hate You" K.Will – "Miss, Miss and Miss" Seo In-Young – "Written as Love, Sung as Pain" Wheesung – "I Thought of Marriage"	2AM – "Even If I Die, I Can't Let You Go" 4Men – "I Can't" 8eight – "Farewell is Coming" Davichi – "Stop the Time" Vibe – "Please Come Back Again"
The Shilla Duty Free Asian Wave Award	Best Digital Single
2PM – "I'll Be Back" 4Minute – "Huh" CNBLUE – "Love" Girls' Generation – "Oh!" Kara – "Lupin"	Park Bom – "You and I" Jeong Yeob – "Without You" MC Mong – "Sick Enough to Die" (featuring Mellow) Monday Kiz – "Scatter" Supreme Team – "Then Then Then" (featuring Youngjun)

Special awards

Best New Asian Artist Award: I Me – "Aiayiya"
Asian Pop Artist: Perfume – "Chocolate Disco"
Best Asian Artist: Jason Zhang – "It's Love"
Best R&B Asian Artist: Chemistry – "Pieces Of Dream"
Best International Artist: Far East Movement – "Like a G6"
Choreographer Award: Kim Hwa-young
Producer Award: Psy
Adult Music Award: Tae Jin-ah
Stylist Award: Yang Seung-ho
Performance Award: Jisan Valley Rock Festival

Multiple awards

Artist(s) with multiple wins

The following artist(s) received two or more wins (excluding the special awards):

Awards	Artist(s)
4	2NE1
3	Miss A
2	2PM

Artist(s) with multiple nominations

The following artist(s) received more than two nominations:

Nominations	Artist(s)
6	2NE1
5	2AM
4	Miss A
	2PM
	Taeyang
3	Super Junior

Controversy

SM Entertainment boycott

SM Entertainment, one of the largest Korean music agencies, boycotted the 2010 Mnet Asian Music Awards, as they did in 2009. The show was under fire for fairness and employing a "no show, no award" policy where the winner must attend the ceremonies.^[3]^[8]

Location

In addition, Mnet came under criticism because of the date and location of the awards. They were the first Mnet Asian Music Awards to take place outside of South Korea. They also aired on a Sunday, which means performers had to choose between SBS' The Music Trend show or the awards ceremony.^[10]^[11]

References

^ "2010 Mnet Asian Music Awards". Music On! TV. Music On! TV Inc. January 1, 2011. Archived from the original on December 26, 2010. Retrieved November 15, 2011.
^ "亞만명이 하나된 2010 MAMA의 명암". Star News (in Korean). Naver. November 29, 2010. Retrieved May 21, 2022.
^ ^a ^b ^c Hicap, Jonathan M. (November 29, 2010). "2NE1 wins MAMA Artist, Album of the Year". Manila Bulletin. Manila Bulletin Publishing. Archived from the original on December 25, 2010. Retrieved February 12, 2011.
^ "MKMF goes into history" Asiae. October 20, 2009. Retrieved April 17, 2012
^ ^a ^b "[2010MAMA] part 1" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.
^ "[2010MAMA] Part 2" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.
^ "[2010MAMA] 3rd Part" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.
^ ^a ^b Hicap, Jonathan M. (October 29, 2010). "Controversial Mnet Asian Music Awards bares nominees". Manila Bulletin. Manila Bulletin Publishing. Archived from the original on October 29, 2010. Retrieved February 12, 2011.
^ "MAMA "보아-女가수상, 씨엔블루-男신인상 등 추후 전달"". tvdaily.mk.co.kr (in Korean). November 29, 2010. Archived from the original on November 13, 2013. Retrieved January 29, 2015.
^ Wee, Geun-woo (November 29, 2010). "2010 Mnet Asian Music Awards (MAMA): Live in Macao". 10Asia. 10Asia. Archived from the original on December 5, 2010. Retrieved February 12, 2011.
^ Hicap, Jonathan M. (November 17, 2010). "Rain and other K-pop singers won't attend Mnet music awards". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011.

External links

Mnet Asian Music Awards Archived October 26, 2014, at the Wayback Machine official website

[M-On-1] "2010 Mnet Asian Music Awards". Music On! TV. Music On! TV Inc. January 1, 2011. Archived from the original on December 26, 2010. Retrieved November 15, 2011.

[2] "亞만명이 하나된 2010 MAMA의 명암". Star News (in Korean). Naver. November 29, 2010. Retrieved May 21, 2022.

[winners-3] Hicap, Jonathan M. (November 29, 2010). "2NE1 wins MAMA Artist, Album of the Year". Manila Bulletin. Manila Bulletin Publishing. Archived from the original on December 25, 2010. Retrieved February 12, 2011.

[changename-4] "MKMF goes into history" Asiae. October 20, 2009. Retrieved April 17, 2012

[MAMA_pt1-5] "[2010MAMA] part 1" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.

[6] "[2010MAMA] Part 2" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.

[7] "[2010MAMA] 3rd Part" Archived December 9, 2014, at the Wayback Machine. MAMA. Retrieved January 14, 2015.

[nominees-8] Hicap, Jonathan M. (October 29, 2010). "Controversial Mnet Asian Music Awards bares nominees". Manila Bulletin. Manila Bulletin Publishing. Archived from the original on October 29, 2010. Retrieved February 12, 2011.

[9] "MAMA "보아-女가수상, 씨엔블루-男신인상 등 추후 전달"". tvdaily.mk.co.kr (in Korean). November 29, 2010. Archived from the original on November 13, 2013. Retrieved January 29, 2015.

[inkigayo-10] Wee, Geun-woo (November 29, 2010). "2010 Mnet Asian Music Awards (MAMA): Live in Macao". 10Asia. 10Asia. Archived from the original on December 5, 2010. Retrieved February 12, 2011.

[rain_and_other_singers-11] Hicap, Jonathan M. (November 17, 2010). "Rain and other K-pop singers won't attend Mnet music awards". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011.

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]