Bork (company)
 | |
| Company type | Private |
|---|---|
| Industry | Home appliances |
| Founded | 2001 |
| Headquarters | Moscow, Russia |
| Website | www.bork.ru |
Bork is an international Russian company.
Bork's product range includes handcrafted home accessories, innovative beauty and wellness products and Premium household appliances.[1]
History
[edit]
Bork was founded in 2001 in Germany by Bork Elektronik GmbH. The name refers to the German verb "unbroken", which means "debarking". Bork’s manufacturing facilities are located worldwide, including Germany, Italy, France, Japan, Korea, among others.[2][1]
Bork offers a range of more than 50 various product categories of home accessories and household appliances.[citation needed]
In 2023, Bork Interior was launched – the first collection of furniture designed in Brazil.[3]
The first Bork boutique was opened in Moscow in 2007. The full range of products is available through a network of 75 boutiques located in 29 cities in Russia and CIS countries. In February 2024, Bork stepped into the new market and opened its first store in the Middle East in Dubai, United Arab Emirates. [1][4]
Marketing Policy and Sponsorship
[edit]Bork's marketing strategy is focused on supporting the premium positioning of the product. Bork develops mono-branded stores and boutiques; offers premium customer service including free delivery of products on Mercedes-Benz minivans; uses high-impact billboards for outdoor advertisement; sponsors well-known culinary-entertainment programs on TV ("SMAK"[5][6] on First Channel, "Eat at Home",[7] "Breakfast with Julia Vysotskaya"). Bork was an official sponsor of the 2006 World Football Championship.[8][9]
Awards
[edit]The international expert community in the field of industrial design has assigned Bork with various awards, such as the RedDot Design Award and iF Design Award.[10][11]
References
[edit]- ^ a b c Kungurov, Denis. "Squeeze the juice from the prestige of". Retrieved 26 November 2011.
- ^ "BORK unveils its first Middle East boutique at The Dubai Mall".
- ^ "Эстетика будущего: BORK Interior меняет правила игры в мебельной индустрии".
- ^ "The company "Bork Elektronik GmbH". Reference". 31 May 2010. Retrieved 26 November 2011.
- ^ "ИНТЕРВЬЮ PR-files". Archived from the original on 2012-04-06. Retrieved 2011-12-06.
- ^ "Гость Оксана Фандера. Смак. Выпуск от 12.11.2011".
- ^ "Реклама в России: Едим дома с Bork".
- ^ "BORK. Play to the last drop!". The Federation. Retrieved 26 November 2011.
- ^ "BEST RUSSIAN BRANDS Awards".
- ^ "Три модели BORK удостоены наград Red Dot в Германии".
- ^ "AWARDED ENTRIES".