Deirdre Breakenridge

Deirdre Breakenridge
Born1966 (age 57–58)
Alma materGlassboro State College
Fairleigh Dickinson University (MBA)
Occupation(s)Author, businessperson
Websitedeirdrebreakenridge.com

Deirdre K. Breakenridge (/ˈdɪərdrə ˈbrɛkənrɪdʒ/ DEER-drə BREK-ən-rij;[1] born 1966) is an American author and businessperson. She is known for her writing on public relations and social media.

Education and career

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Breakenridge grew up in New Jersey, and she attended Glassboro State College.[2] After working in the public relations industry, she returned to the Fairleigh Dickinson University to get her MBA.[3] Afterward, she continued working in public relations agencies before opening her own agency, Pure Performance Communications.[2][4] She has also taught classes at several universities as an adjunct professor.[3][4]

Work

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Breakenridge's first book, Cyberbranding: Brand Building in the Digital Economy (2001), is about how companies can market their brand online.[5] Her 2008 book, PR 2.0 New Media, New Tools, New Audiences, offers public relations groups a way to get involved online in new technologies.[6]

In 2009, Breakenridge published Putting the Public Back in Public Relations with Brian Solis. The Journalism and Mass Communication Educator wrote that the book is useful and well-organized for both beginners and advanced individuals in public relations.[7] The book also describes new trends in social media and how all PR individuals can use these techniques.[8] Putting the Public Back in Public Relations also advises those in PR positions to take on leadership roles to promote the use of the new techniques described in the book.[9]

Breakenridge has also worked on research, such as "Social Media Comes of Age: The Vocus 2011 Planning Survey," which she produced with Vocus in 2010.[10]

Books

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  • Breakenridge, Deirdre (2001). Cyberbranding: Brand Building in the Digital Economy. Financial Times Prentice Hall. ISBN 9780130897107.[11]
  • Breakenridge, Deirdre; Cini, Joanne; DeLoughry, Thomas J. (2003). The New PR Toolkit: Strategies for Successful Media Relations. FT Press. ISBN 9780130090256.[12]
  • Breakenridge, Deirdre K. (2008). PR 2.0: New Media, New Tools, New Audiences. FT Press. ISBN 9780132703970.
  • Solis, Brian; Breakenridge, Deirdre K. (2009). Social Networking for Promoting YOU as a Brand. FT Press. ISBN 9780131377738.
  • Solis, Brian; Breakenridge, Deirdre K. (2009). Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press. ISBN 9780137011261.[13]
  • Breakenridge, Deirdre K.; Solis, Brian (2012). Powerful PR Strategies for Success (Collection). FT Press. ISBN 9780133087307.
  • Breakenridge, Deirdre K. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. FT Press. ISBN 9780132983228.[14]
  • Breakenridge, Deirdre (2017). Answers for Modern Communicators: A Guide to Effective Business Communication. Routledge. ISBN 9781351863001.

References

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  1. ^ "Social Media Marketing Tutorial - Storytelling in marketing". YouTube. December 6, 2021. Retrieved 7 October 2023.
  2. ^ a b "Podcast Interview with Deirdre Breakenridge". Shane Barker. Retrieved November 18, 2019.
  3. ^ a b "Deirdre Breakenridge will talk about social media for family businesses at FDU". Fairleigh Dickinson University. Retrieved 2019-11-18.
  4. ^ a b "Interview with PR expert Deirdre Breakenridge". Intuitive Stories | Telling Your Company or Product Story. Digitally. 12 November 2009. Retrieved November 18, 2019.
  5. ^ DeMarrais, Kevin G. (2008). "PR and Marketing Veteran Shares Insights, Advice in the Internet Age". The Record. Retrieved 19 November 2019 – via EBSCOhost.
  6. ^ Swann, Patricia (Summer 2009). "PR 2.0 New Media, New Tools, New Audiences". Journalism & Mass Communication Quarterly. 86 (2): 470–472 – via EBSCOhost.
  7. ^ Aguzzino, Alisa (2010). "The Culture of Efficiency: Technology in Everyday Life/Putting the Public Back in Public Relations". Journalism & Mass Communication Educator. 65 (3–4): 316–331. doi:10.1177/107769581006500308. ISSN 1077-6958. S2CID 220747924.
  8. ^ Patrick, Nona (2010). "3 Books That Tell You the Latest About Marketing and PR". Inside Tucson Business. 20 (23): 14 – via EBSCOhost.
  9. ^ Chandler, Eric (2009). "Putting the Public Back in Public Relations". PRWeek (U.S. Edition): 8 – via EBSCOhost.
  10. ^ "Social Media as PR Device Comes of Age in 2011: Report". Channel Insider. 2010 – via EBSCOhost.
  11. ^ "Review". Reference and Research Book News. Ringgold Inc. November 2001. ISSN 0887-3763.
  12. ^ Marken, G. A. (September 2007). "Review". Public Relations Quarterly. 52 (3): 21–23. ISSN 0033-3700.
  13. ^ Reviews of Putting the Public Back in Public Relations:
  14. ^ "Review". Reference and Research Book News. 27 (3). June 2012. ISSN 0887-3763.
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