Divinity (TV channel)

Divinity
CountrySpain
Programming
Language(s)English
Picture format1080i HDTV
Ownership
OwnerMediaset España
Sister channelsTelecinco
Cuatro
Factoría de Ficción
Boing
Energy
Be Mad
History
Launched1 March 2011
ReplacedCNN+ and Gran Hermano 24 horas (on DTT)
Links
Websitewww.divinity.es

Divinity is a private Spanish television channel owned by Mediaset España, whose programming is aimed to target women. Divinity began test broadcasts on 1 March 2011 before fully launching on 1 April 2011.

LaNueve project

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See also: Nueve (Spanish TV channel)

With the expansion of the number of channels in 2010, before the merger of Telecinco and Cuatro, Telecinco was considering launching a free channel dedicated to women. The channel would have been launched on 1 September 2010 as "LaNueve" (The Nine) corresponding to its logical channel number on digital terrestrial television.

Its programming would have included: current affairs, entertainment, fiction series and informative spaces for women.[1]

A month after the announcement, Telecinco announced that the project was dropped and replaced by a children's channel, Boing.[2]

The project was finally resumed and La Nueve started broadcasting on 2 January 2013. The programmes are mainly repeats of series previously shown on the other Mediaset channels, especially Telecinco and Divinity.

Divinity

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On 23 February 2011, several internet portals echoed the launch of two new channels by Telecinco, one for men and the other for women, which suggested the comeback of LaNueve.[3]

The next day on 24 February 2011, Telecinco confirmed by a press release that a new channel aimed at women was to launch.

The new channel was named as Divinity, with programming similar to that of LaNueve.

On 1 March 2011, Telecinco began test broadcasts of Divinity, before its launch on 1 April 2011.[4][5] Divinity uses the channel space previously occupied by CNN+ on digital terrestrial television (DTT):[6] between CNN+'s closure on 28 December 2010 and Divinity's launch on 1 March 2011, Gran Hermano 24 horas took its place (see also Gran Hermano (Spanish season 12)).

References

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  1. ^ Telecinco lanza La Nueve para competir con Nova de Antena 3. Vertele.
  2. ^ Telecinco lanza Boing como su cuarto canal y desecha LaNueve. FormulaTV.
  3. ^ Divinity ahora también será una tele – Noticias Actualidad – DIVINITY. Divinity.es.
  4. ^ Divinity comienza finalmente sus emisiones este martes 1 de marzo. FormulaTV.
  5. ^ "Divinity está llegando" pretende familiarizar la futura identidad del canal. FormulaTV.
  6. ^ "Trabajadores de CNN+ recuerdan el cierre del canal en su octavo aniversario". 28 December 2018.
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