Everytime tha Beat Drop

"Everytime tha Beat Drop"
Single by Monica featuring Dem Franchize Boyz
from the album The Makings of Me
ReleasedJuly 24, 2006 (2006-07-24)
RecordedSouthside Studios
(Atlanta, Georgia)
Genre
Length3:43
LabelJ
Songwriter(s)
Producer(s)
Monica singles chronology
"U Should've Known Better"
(2004) 		"Everytime tha Beat Drop"
(2006) 		"A Dozen Roses"
(2006)
Dem Franchize Boyz singles chronology
"Ridin' Rims"
(2006) 		"Everytime tha Beat Drop"
(2006) 		"Pimped Out"
(2006)
Audio sample

"Everytime tha Beat Drop" is a song by American recording artist Monica from her fifth studio album The Makings of Me (2006). It was written by Johnta Austin, Jermaine Dupri, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and rap group Dem Franchize Boyz, while production was hemled by Dupri, with additional credits by LRoc. Musically, the downbeat uptempo track was greatly influenced by crunk and snap music, incorporating beats of rapper Nelly's 2005 song "Grillz" and containing a vocal sample of Dem Franchize Boyz' "Lean wit It, Rock wit It" (2006).[1]

A lyrical and musical departure from Monica's previous singles, "Everytime tha Beat Drop" was released as the album's leading single in the United States in July 2006, gaining generally mixed to negative reviews by music critics who called it "untypical" and "avoidable."[2] A moderate success on the charts, it became Monica's tenth top twenty entry on Billboard's Hot R&B/Hip-Hop Songs chart,[2] but failed to reach the top forty on the official Hot 100, becoming her least successful lead single since 2002's "All Eyez on Me."[2]

"Everytime tha Beat Drop" was performed along with Dem Franchize Boyz on several television, such as The Ellen DeGeneres Show, Late Show with David Letterman, MTV's Total Request Live, and BET's 106 & Park. An accompanying music video for the song, directed by Ray Kay, was filmed in Monica's hometown Atlanta, Georgia.[3] The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status.[4]

Background

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"Everytime tha Beat Drop" was written by Johnta Austin, producer Jermaine Dupri, and rap group Dem Franchize Boyz members Maurice "Parlae" Gleaton, Jamal "Pimpin'" Willingham, Bernard "Jizzal Man" Leverette, and Gerald "Buddie" Tiller.[5] The song incorporates beats of rapper Nelly's 2005 song "Grillz," another Dupri production, while sampling a line from Dem Franchize Boyz's 2006 song "Lean wit It, Rock wit It" in which it says "Rock, then bend my knees everytime the beat drops."[1] Due to the inclusion of the sample, Robert Hill, James Phillips, D'Angelo "Lil' Peanut" Hunt, and Charles "Charlay" Hammond are also credited as songwriters.[5]

One out of three Dupri-produced songs on The Makings of Me,[6] "Everytime tha Beat Drop" was initially recorded for a shelved mixtape on Dupri's label, So So Def Recordings, but later included on Monica's fifth studio album.[6] Monica has described song as a pure fun record without any special lyrical message but with the attempt to show "something that appears on the outside to be different from" her and that is "a real good representation" of where she is coming from and what she listened and danced to in private throughout the making of the album.[1][7] "Everytime tha Beat Drop" contains elements of the crunk subgenre snap which, according to Monica, "originated on the West Side of Atlanta [...] If you listen to the sound, you'll always hear a snap somewhere in it."[6] A remix version featuring rappers T.I. and Young Jeezy was released in July 2006.[1]

Chart performance

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The song was released on July 24, 2006 to US radios and instantly debuted at number 68 on the US Hot R&B/Hip-Hop Songs chart after only four days of airplay.[8] It eventually peaked at number eleven, becoming Monica's tenth top twenty entry on the chart.[8] On August 3, 2006, "Everytime tha Beat Drop" also debuted at number six on the Billboard Bubbling Under Hot 100 Singles. While it entered the Billboard Hot 100 at number ninety-four in the following week,[9] the song failed to enter the top 50 until its tenth week on particular chart – the same week The Makings of Me became available via digital download.[9] The single eventually reached a peak position of number 48 on the official Hot 100, becoming Monica's least successful lead single since 2002's "All Eyez on Me."[9]

Monica later dismissed the song as a "poor representation of the album."[10] In 2007, she admitted she would have re-worked the promotional strategy for The Makings of Me following the mediocre commercial success of "Everytime tha Beat Drop."[10] Instead of allowing her label to influence the selection of her singles, the singer would have looked more to her fans for opinions, telling hip hop news website SOHH in June 2007: "If I had to do something over again, I'd probably release more than one single and let the audience choose which one they would have wanted to hear [...] I don’t regret doing the song, I regret not fighting with them about making it the first single. We told the label don’t put that out as a first single [...]."[11]

Music video

[edit]
The music video for "Everytime tha Beat Drop" was filmed in the Underwood Hills neighborhood in Buckhead, Atlanta (pictured).[3]

The music video for "Everytime tha Beat Drop" was directed by Norwegian director Ray Kay and film at the PC&E Sound Stage in the Underwood Hills neighborhood in Buckhead, Atlanta, Georgia on July 7 and 8, 2006.[3] It was Monica's first video to be shot in her home town since her very first video for "Don't Take It Personal (Just One of Dem Days)" in 1995,[3] and features appearances by guest rappers Gerald Tiller, Maurice Gleaton, Jamal Willingham, and Bernard Leverette from Dem Franchize Boyz, as well as producer Jermaine Dupri, Chyna Whyte and Monica's younger brother Montez Arnold.[3]

The video does not have a substantial plot but portrays the singer while performing and dancing in front of grey and black colours.[3] Monica and Dem Franchize Boys' scenes are incut by several computer animations and single dance sequences.[3] The clip world premiered at the end of BET's Access Granted and Yahoo! Music on August 2, 2006.[12] It debuted at number sixteen on the U S Billboard Hot Videoclip Tracks chart on the September 6, 2009 edition of the Billboard charts,[13] before falling to number twenty-two on the chart the next week, and leaving it completely off in its third week of release.[13]

Track listings

[edit]
12-inch single
No.TitleLength
1."Everytime tha Beat Drop" (Main Edit)3:42
2."Everytime tha Beat Drop" (Clean Mix)3:42
3."Everytime tha Beat Drop" (Instrumental)3:34
4."Everytime tha Beat Drop" (Acappella)3:58
CD single
No.TitleLength
1."Everytime tha Beat Drop" (Clean)3:42
2."Everytime tha Beat Drop" (Dirty)3:42
3."Everytime tha Beat Drop" (Call Out Hook)0:10

Sample credits

Credits and personnel

[edit]

Credits lifted from the liner notes of The Makings of Me.[5]

Charts

[edit]

Release history

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Release dates and formats for "Everytime tha Beat Drop"
Region Date Format Label Ref.
Various June 6, 2006 Internet leak J Records [1]
July 24, 2006 Digital download [17]
Mainstream radio

References

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  1. ^ a b c d e "Exclusive: Interview with Monica". ConcreteLoop. August 30, 2006. Archived from the original on October 28, 2006. Retrieved November 27, 2006.
  2. ^ a b c Nero, Mark Edward. "CD Review: Monica's The Makings of Me". About.com. Archived from the original on March 29, 2007. Retrieved January 21, 2010.
  3. ^ a b c d e f g "Monica's ATL Video Shoot". AccessAtlanta. Archived from the original on July 16, 2006. Retrieved November 27, 2006.
  4. ^ "MiddleChild Promotions/MonicaSoul Exclusive Interview". MiddleChildPromotions.com. October 25, 2009. Archived from the original on March 7, 2008. Retrieved January 21, 2010.
  5. ^ a b c d The Makings of Me (booklet). Monica. J Records. 2006.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  6. ^ a b c "Monica Snaps Back". Teen People. Archived from the original on November 30, 2006. Retrieved November 27, 2006.
  7. ^ "Monica Opens Up 'Musical Diary' On New Album". Billboard. July 28, 2006. Retrieved November 27, 2006.
  8. ^ a b c "Monica Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 23 May 2011.
  9. ^ a b c d "Monica Chart History (Hot 100)". Billboard. Retrieved 23 May 2011.
  10. ^ a b "Monica Revisits Label Drama". SOHH. Archived from the original on June 16, 2007. Retrieved June 24, 2007.
  11. ^ Arceneaux, Michael. "Exclusive Interview with Monica". TV-One.com. Archived from the original on April 25, 2010. Retrieved April 23, 2010.
  12. ^ "Episode Detail: Monica". TV Guide. Retrieved April 9, 2007.
  13. ^ a b "Everytime Tha Beat Drop" (Hot Videoclip Tracks) at Billboard online, September 6, 2006.
  14. ^ "Pop 100". Billboard. Vol. 118, no. 42. October 21, 2006. p. 98. Retrieved May 13, 2024.
  15. ^ "Monica Chart History (Rhythmic)". Billboard. Retrieved November 30, 2017.
  16. ^ "Hot R&B/Hip-Hop Songs Titles". Archived from the original on September 24, 2009. Retrieved September 15, 2009.
  17. ^ "Everytime tha Beat Drop – EP". iTunes (Apple). Retrieved May 25, 2021.
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