Honda Prospect Motor

PT Honda Prospect Motor
Company typeJoint venture
IndustryAutomotive
Predecessors
  • PT Imora Motor
  • PT Prospect Motor
  • PT Honda Prospect Engine Manufacturing (Indonesia)
Founded15 February 1999; 25 years ago (1999-02-15)
HeadquartersJakarta, Indonesia
Area served
Indonesia
Key people
ProductsCars
Production output
Decrease 133,247 units (2019)
Decrease 156,621 units (2018)
Owners
Number of employees
6,900 (2014)
Websitewww.honda-indonesia.com

PT Honda Prospect Motor (abbreviated HPM) is a subsidiary of Honda automobiles for production, marketing and export of passenger cars in Indonesia. Based in Jakarta, it is a joint venture company between Honda (51%) and Prospect Motor (49%).[1] Established on 15 February 1999, HPM replaced PT Imora Motor (stands for Istana Mobil Raya) as the sole distributor of Honda cars in Indonesia.

History

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Honda cars have been sold in Indonesia since 1968 through Prospect's affiliated sales company, PT Imora Motor. In 1975, Prospect began local consignment production of Honda automobiles, responding to Indonesian government policy to encourage local automobile production. Honda vehicle sales in 1997 totaled 6,872 units (up 7% over 1996) but declined by 83% in 1998, to 1,182 units, mainly due to the economic crisis that hit the Southeast Asian region.

In 1999, Honda Motor Co., Ltd. established a joint venture company called PT Honda Prospect Motor (HPM) on 15 February 1999. HPM merged Honda's Indonesian automobile businesses, which was previously conducted by four separate companies ranging across vehicle assembly, engine and component manufacturing, and wholesale distribution. HPM was capitalized at US$70 million, with 51% initially held by Honda's partner PT Prospect Motor and 49% by Honda Motor Co., Ltd.[2]

Facilities

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HPM began local automobile production in 2003 after the establishment of its first manufacturing plant in Karawang, with the Stream as the first car produced. Prior to the establishment of Karawang plant, Honda assembled vehicles at the older facility owned by Prospect Motor in Sunter, North Jakarta. Its development was supported with Rp 700 billion investment. Initial annual capacity was set to reach 40,000 by 2004.[3] The 100,000th car produced by the Karawang Plant rolled off the production line on January 29, 2007. HPM started exporting the Freed to Thailand and Malaysia from 2010 to 2014,[4] and later the Brio to the Philippines and Vietnam from 2019.[5]

To serve the increasing demand for Honda products in Indonesia, HPM opened a second manufacturing plant next to the existing plant on January 15, 2014 which increased its total annual production capacity from 80,000 units to 200,000 units.[6] The first model produced was the Mobilio, which 86 percent of its parts were produced locally.[6] With total investment of Rp 3.1 trillion, the second factory has total building area of 145,760 m2 with main production line facilities including welding area, engine assembly, frame assembly, and painting area.[6] The factory also supported with including material supply area, stamping, plastic injection, plastic painting and vehicle quality.

On 27 February 2017, HPM celebrated one million automobile production milestone.[7]

Models

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Current models

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Model Indonesian introduction Current model Current production status
Introduction (model code) Update/facelift
Sedan

CITY 		City 1996 2021 (GN2) 2023 Imported from Thailand

CIVIC 		Civic 1976 2021 (FE1) — Imported from Thailand

ACCORD 		Accord 1978 2023 (CY) — Imported from Thailand
Hatchback

BRIO 		Brio 2012 2018 (DD1) 2023 Assembled in Indonesia since 2013

CITY HATCHBACK 		City Hatchback 2021 2021 (GN5) — Assembled in Indonesia

CIVIC TYPE R 		Civic Type R 2018 2023 (FL5) — Imported from Japan
SUV/crossover

WR-V 		WR-V 2022 2022 (DG4) — Assembled in Indonesia

BR-V 		BR-V 2016 2021 (DG3) — Assembled in Indonesia

HR-V 		HR-V 2015 2022 (RV3) — Assembled in Indonesia

CR-V 		CR-V 1999 2023 (RS3) — Imported from Thailand
MPV

MOBILIO 		Mobilio 2014 2014 (DD4) 2017 Assembled in Indonesia

Former models

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Manufactured locally

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Imported

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President Director

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  • Kenji Otaka (2003–2007)
  • Yukihiro Aoshima (2007–2011)
  • Tomoki Uchida (2011–2017)
  • Takehiro Watanabe (2017–2022)
  • Kotaro Shimizu (2022–2024)
  • Shugo Watanabe (2024–present)

References

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  1. ^ "Honda Prospect Motor Company Profile". Honda Prospect Motor. Archived from the original on 13 November 2019. Retrieved 1 July 2019.
  2. ^ "Honda to form New Automobile Joint Venture in Indonesia". Honda Global. Retrieved 1 July 2019.
  3. ^ "Honda Global | September 25, 2003 Honda Begins Production of Automatic Transmissions at New Plant in Indonesia". global.honda. Retrieved 27 April 2020.
  4. ^ "The Honda Freed - a CBU MPV from Indonesia". Paul Tan's Automotive News. 4 April 2010. Retrieved 27 April 2020.
  5. ^ Deha, Daniel (26 March 2019). "Honda Motor Targets Exports US$1.8B from Indonesia in 2021". The Insiders Stories. Archived from the original on 5 March 2021. Retrieved 27 April 2020.
  6. ^ a b c "Honda Global | 15 January 2014 Honda Prospect Motor Opens Second Factory in Indonesia". global.honda. Retrieved 27 April 2020.
  7. ^ "Honda Celebrates One Million Automobile Production Milestone in Indonesia". Honda Global. Retrieved 1 July 2019.
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