Jaecoo

Jaecoo
Company typeDivision
IndustryAutomotive
Founded2023; 1 year ago (2023)
HeadquartersWuhu, Anhui, China
Area served
Worldwide (except China, US, Canada)
Key people
Shawn Xu (Omoda & Jaecoo CEO)[1]
ProductsAutomobiles
ParentChery Automobile
Websiteomodajaecoo.com

Jaecoo is a brand of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets. Jaecoo vehicles went on sale in 2024 in several markets such as Europe, Russia, Malaysia, Middle East, South Africa and Chile.[2]

The marque was launched in April 2023 in Wuhu, Anhui, China, alongside the Omoda marque. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China).[3] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.[4]

Omoda and Jaecoo brand launch in Wuhu, Anhui

The name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'.[5] In Iran, the brand is known as Lucano.[6]

Markets

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Russia

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Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery brand in the country after Chery, Exeed, Omoda and Jetour.[7]

Italy

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Chery officially debuted in Italy in July 2024 with Jaecoo brand alongside Omoda, with the Jaecoo 7 model. At the time of the launch, there are 49 active dealerships.[8]

Southeast Asia

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Malaysia

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Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7.[9] In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models.[10] The J7 went on sale in July 2024.[11]

Thailand

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Jaecoo was introduced as a brand in Thailand in March 2024, alongside the Omoda brand.[12] Its first model, the J6 EV was open for booking in August 2024.[13]

Products

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Current models

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The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar.[14] The third model of Jaecoo is the J6, a rebadged iCar 03.

  • Jaecoo J6
    Jaecoo J6
  • Jaecoo J7
    Jaecoo J7
  • Jaecoo J8
    Jaecoo J8

Planned models

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See also

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References

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  1. ^ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-05-08.
  2. ^ "Chery's Jaecoo brand comes to Malaysia, J7 model set for Jan 2024 launch". New Straits Times. 7 December 2023. Retrieved 2 January 2024.
  3. ^ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  4. ^ "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Archived from the original on 2023-05-21. Retrieved 2023-05-21.
  5. ^ "Chinese brand Jaecoo announces UK launch with J7 SUV". Car. 20 December 2023. Retrieved 2 January 2024.
  6. ^ "بررسی لوکانو ال 7 ماموت خودرو (Lucano L7) | bama.ir". bama.ir (in Persian). Retrieved 2024-11-03.
  7. ^ "Sales of cars from Chinese brand Jaecoo start in Russia — company". TASS. Retrieved 2024-05-10.
  8. ^ "Chery lancia OMODA e JAECOO in Italia: i prezzi di OMODA 5". Quotidiano Motori (in Italian). 2024-07-05. Retrieved 2024-10-07.
  9. ^ "Chery's Jaecoo brand officially comes to Malaysia – two RHD units of J7 AWD being tested; launch in 2024 - paultan.org". Paul Tan's Automotive News. 2023-12-06. Retrieved 2024-09-28.
  10. ^ "Jaecoo J7 CKD rolls off Chery Shah Alam assembly plant – exclusive to Jaecoo brand, launch on July 19 - paultan.org". Paul Tan's Automotive News. 2024-06-18. Retrieved 2024-09-28.
  11. ^ "Jaecoo J7 launched in Malaysia - 2WD, AWD variants; seven-year, 150,000 km mileage warranty; fr RM139k - paultan.org". Paul Tan's Automotive News. 2024-07-19. Retrieved 2024-09-28.
  12. ^ "Jaecoo J6 EV and J8 PHEV SUVs previewed in Thailand ahead of Q4 2024 launch - Malaysia next? - paultan.org". Paul Tan's Automotive News. 2024-03-21. Retrieved 2024-09-28.
  13. ^ "Jaecoo J6 EV open for booking in Thailand, fr RM139k - boxy electric SUV is coming to Malaysia early 2025 - paultan.org". Paul Tan's Automotive News. 2024-08-06. Retrieved 2024-09-28.
  14. ^ "Jaecoo unveils J7, J8 at GIMS Qatar to great applause". The Peninsular. 10 October 2023. Retrieved 2 January 2024.
  15. ^ A, Moo Teerapat (2024-03-20). "ภาพรถคันจริง JAECOO 6 EV รถไฟฟ้า100% แบต 69.8 kWh วิ่งไกล 470 km. เปิดตัวในไทย ปี 2024 นี้ โดย Chery ประเทศไทย". Autolifethailand.tv. Retrieved 2024-03-20.
  16. ^ "Jaecoo J5 hybrid and EV models to debut in 2025; flagship J9 in EV and PHEV forms to arrive later - paultan.org". Paul Tan's Automotive News. 2024-04-30. Retrieved 2024-09-28.
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