Mix (Malaysian radio station)

This article is about a Malaysian radio station. Not to be confused with Mix (radio station), a New Zealand radio station.

Mix
Broadcast areaIndonesia, Thailand, Brunei, Malaysia and Singapore
RDSMIX
Programming
Language(s)English
FormatTalk, Adult contemporary
AffiliationsAstro Radio
Ownership
OwnerAstro Malaysia Holdings Berhad
List
History
First air date
1 June 1996; 28 years ago (1996-06-01) (Astro's Channel 855)
1 January 1997; 27 years ago (1997-01-01) (FM broadcasting)
Former names
Mix FM
(01.01.1997 - 31.12.2017)
Links
WebcastSyok
TuneIn (Klang Valley)
Websitemix.my

Mix (formerly Mix FM, stylised as mix on radio)[1] is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 and 39. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.[2]

History

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Mix alongside sister channels Hitz and Lite was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Mix FM on Astro's audio-only channels since the launch of the satellite network and Mix FM was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke MST. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4. Mix FM opening on 1 June 1996 as Adult contemporary format focusing classic hits songs mainly from the 1980s.

On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform.[3] A new logo was also unveiled.

Beginning August 2021, MIX changed its radio jingles/sweepers on the radio to "Mix FM" (along with its sister stations, Hitz and Lite).

Frequency

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Frequencies Area Transmitter
94.5 MHz Klang Valley Gunung Ulu Kali
91.0 MHz Perlis, Alor Setar, Kedah and Penang^ Mount Jerai
91.3 MHz Taiping, Perak Bukit Larut
94.3 MHz Ipoh, Perak Gunung Kledang
94.2 MHz Seremban, Negeri Sembilan Gunung Telapak Buruk
91.1 MHz Malacca and Northern Johor Mount Ledang
99.1 MHz Johor Bahru, Johor and Singapore Mount Pulai
94.1 MHz Kuantan, Pahang Bukit Pelindung
98.3 MHz Kuala Terengganu, Terengganu Bukit Besar
94.6 MHz Kota Bharu, Kelantan Bukit Panau
97.7 MHz Kuching, Sarawak Bukit Djin
101.6 MHz Kota Kinabalu, Sabah Bukit Karatong

The station is also available on the Astro satellite TV service through channel 855.

^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.

[edit]
  • Previous logo.
    Previous logo.

References

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  1. ^ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. ^ "Radio listenership continues to appeal among Malaysians: Nielsen". Asia Radio Today. 19 November 2015. Retrieved 19 September 2017.
  3. ^ "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.
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