Psycho Bunny

Psycho Bunny
Company typePrivate
IndustryClothing
Founded2005; 19 years ago (2005)
Founder
Headquarters,
Key people
  • Alen Brandman (CEO)
Websitepsychobunny.com
Psycho Bunny logo in neon

Psycho Bunny is a privately held men's clothing company founded in 2003[citation needed]; it has offices in its founding city of New York and headquarters in Montreal[citation needed]. Alen Brandman, CEO of Thread Collective, took ownership of the company in 2021.[1][2] In 2022, Psycho Bunny opened stores in Kenwood Towne Centre, Ross Park Mall, and Easton Town Center.[3] In Fall 2023, Psycho Bunny opened a location in West Edmonton Mall.[4]

In 2005, Godley founded men's contemporary label Psycho Bunny with friend and business partner Robert Goldman.[5] Handmade from English silk, Psycho Bunny neckwear features everything from tiny spades to Donnie Darko-style rabbit skulls, the latter inspiring the label's name. Godley stated: "When I showed that tie to a buyer, she said, 'Look at the psycho bunny! The name stuck".[5] Since the initial launch of the Psycho Bunny neckwear collection, the brand has expanded into multiple categories including polo shirts and t-shirts, bottoms, cashmere scarves and socks, and most recently a golf collection.[6]

References

[edit]
  1. ^ "Psycho Bunny Rolling Out Retail Under New Owners". Yahoo News. 23 May 2022. Retrieved 2023-05-02.
  2. ^ Verdon, Joan. "Psycho Bunny Hops Into Two New Malls, With More Stores On The Way". Forbes. Retrieved 2023-05-02.
  3. ^ Verdon, Joan. "Psycho Bunny Stores Are Multiplying Rapidly, U.S. Locations To Double This Year". Forbes. Retrieved 2023-05-08.
  4. ^ "Psycho Bunny | West Edmonton Mall". www.wem.ca. Retrieved 2023-12-26.
  5. ^ a b "10 Essentials: Robert Godley". GQ. Retrieved 2 March 2016.[dead link]
  6. ^ Palmieri, Jean E. (2017-07-31). "The Wild Rise of Psycho Bunny". WWD. Retrieved 2018-08-29.