RH (company)

RH
FormerlyRestoration Hardware (1979-2012)
Company typePublic
IndustryRetail
Founded1979; 45 years ago (1979) in Eureka, California, United States
FounderStephen Gordon
HeadquartersCorte Madera, California, United States, since 1995; 29 years ago (1995)
Number of locations
84 (2024)
Key people
Gary Friedman
(Chairman and CEO)
ProductsHome furnishings
RevenueDecrease US$3.03 billion (2023)
Decrease US$366 million (2023)
Decrease US$128 million (2023)
Total assetsDecrease US$4.14 billion (2023)
Total equityDecrease US$−297 million (2023)
Number of employees
5,960 (2024)
Websiterh.com
Footnotes / references
[1]

RH (formerly Restoration Hardware) is an upscale American home-furnishings company headquartered in Corte Madera, California. The company sells its merchandise through its retail stores, catalog, and online. As of August 2018, the company operated a total of 70 galleries, 18 full-line design galleries, and 3 baby-and-child galleries. The company also has 36 outlet stores in the United States and Canada.[2]

History

[edit]
Stephen Gordon, founder of Restoration Hardware at the original Eureka, California headquarters in 1981.

Stephen Gordon founded Restoration Hardware in Eureka, California, in 1979 while restoring a Victorian home and finding affordable, high-quality hardware and fixtures unavailable. The company expanded slowly in Northern California and Boston before raising outside capital from Cardinal Investments which allowed it to accelerate its expansion.[3] The company had 47 stores when it went public in 1998, ending the year at over 65 stores. It then expanded to over 100 stores in 31 states, with $369.5 million in net sales[4] by 2001.

Restoration Hardware location in the former Museum of Natural History building, Boston

In 2001, Gary Friedman joined the company from Williams-Sonoma, Inc. as Chief Executive Officer after being passed over for the CEO position at Williams-Sonoma by Howard Lester. Restoration Hardware's sales were waning and the company was seeking additional capital. In 2005, Gordon left the company in order to take over as CEO of Robert Redford's Sundance Catalog Company.[5] In 2007, Sears Holdings Corporation purchased 13.7% of the share of Restoration Hardware, prompting speculation that Sears might attempt a full takeover.[6] After the United States housing bubble burst, the company was slated to close two stores in 2008, including the original store located in Old Town Eureka,[7] and open one in Canada. In June 2008, the company completed the transaction[specify] without Sears Holding, but instead with Catterton Partners.

Catterton took Restoration Holdings private on June 18, 2008.[8] That year, the company also launched its baby-and-child line.[9] In 2012, Restoration Hardware underwent an initial public offering, trading at $24 a share at its opening.[10] The company was renamed RH, and trades on the New York Stock Exchange under the symbol RH.[11][12] In 2007, about 65% of the company's products were made outside the US, particularly from contract manufacturers in southern China.[13] The company is the largest importer of Belgian Linen and Italian bedding in the United States.[14]

RH created a small spaces line in 2012, composed of furnishings scaled down for smaller living spaces. The 2014 Small Spaces source book depicts 18 different smaller-scale homes in the United States and Europe.[15][16] In 2013, RH also released the Objects of Curiosity source book, showing character pieces, artifacts, and unique décor.[17] The tableware line was released in 2013.[17]

In 2012, the company was accused of copying the designs of other companies, specifically those used for the US military.[18] On March 7, 2013, RH opened a gallery in Boston's Back Bay in an 1864 brick and brownstone structure at 234 Berkeley Street.[19][20] In May 2013, the company announced a multichannel RH contemporary art platform when it acquired the first edition of Rain Room by Random International with exclusive showing rights in North America. RH loaned Rain Room to the Museum of Modern Art in New York for the U.S. premier of EXPO 1: New York from mid-May through July 2013.[21][22] In 2014, RH opened a 70,000 square foot store which Atlanta Magazine called RH's "next-generation full-line design gallery", which includes amenities like a 50-foot infinite pool.[23]

RH operates six stores in Canada: one full-line design gallery at Yorkdale Shopping Centre in Toronto, three galleries and two outlets.

In February 2023, it was reported that D1 Capital Partners owns 7.4% of RH.[24]

Source books

[edit]

Time magazine was critical of the company for its large catalog called the "Source Book" for its length (992 pages), specifically its waste of paper.[25] The full 2014 catalogue weighed 17 pounds (7.7 kg) and had over 3000 pages. The company stated that by combining all of the different sourcebooks into one package it reduced their carbon footprint, while critics still stated that the volume of paper used for the publication's mass delivery was wasteful.[26]

Design philosophy

[edit]
Restoration Hardware Gallery in Las Vegas

As of September 2010, company representatives declared a change in focus for the company.[9] In an attempt to go further "up-market", the company has focused itself on furniture gallery offerings at higher price points to distinguish itself from competitors like Pottery Barn. Locations have begun adding the term "Gallery" to their marques to indicate the change.[27] The company designs, markets, and sells its collections through its retail stores, source books, and online. The San Francisco Chronicle has reported that, "One of the key strategies that set RH apart is its approach to inventory. While most retailers design things in-house, RH created a different model. "We have one full-time designer, Suzi Bolognese, working directly from London on our catalogs and displays" [its CEO] Friedman said. "We find artists we love and 'curate' [the client].""[28] The company has partnered with artisans and designers in the production of its lines.[29]

Jim Cramer of CNBC said that RH's source books were a tactic to move past the "four walls of the web" and to make it "exciting for people to shop again". He also stated that RH is a market disruptor, often to the point that it "disrupts itself".[30] Cramer said in 2014 that the company was reinventing the concept of the brick and mortar store, including the use of very large flagship stores in unusual locations.[31] In 2024, RH's CEO, Gary Friedman, told Cramer that the company had no official social media presence at all, expressing a distaste for influencer marketing and social media marketing campaigns as inauthentic.[32]

Hospitality concepts

[edit]

In 2015, RH opened its first hospitality concept, the Three Arts Café in Chicago. Since then, fifteen additional outlets were opened in the U.S., U.K., and Canada. RH operates 14 restaurants inside of select RH Gallery locations. [33]

In 2022, RH opened its first hotel, the RH Guesthouse, in New York City.

In April 2022, it was announced[34] that RH would purchase and renovate the Linden House, the home of the late Christel DeHaan,[35] in Indianapolis, Indiana into a store showroom and restaurant. In November 2023, grand opening plans to the public were announced[1] for November 17, 2023. The estate includes a 41,762-square-foot mansion, a private lake, terraces, and formal gardens. There are seven bedrooms and 10 full bathrooms, plus seven half-bathrooms in the house built in 2007.

In June 2023, the company entered the European market, opening its first location outside of North America. 'The Gallery at Aynho Park', based at Aynhoe Park in the English Cotswolds features six hospitality concepts and is located on 73 acres of land. The property features three restaurants (the Orangery, the Loggia, and the Conservatory), and three beverage outlets (the Wine Lounge, the Tea Lounge, and the Juicery).

Executives

[edit]

Gary Friedman was the company's chairman and co-chief executive officer from 2001 until his resignation in 2012 following an independent report from Weil, Gotshal & Manges into his inappropriate romantic relationship with a younger female employee. Following his dismissal, Friedman continued the relationship with the woman. He was reappointed as co-CEO and chairman in July 2013.[36][37][38][39] The company also announced that concurrent with Friedman's appointment, RH acquired the exclusive right to develop Hierarchy and that the new concept would be rebranded as RH Atelier, focusing on the development of luxury apparel, accessories, footwear, and jewelry.[40]

Carlos Alberini joined as co-CEO in 2010, but resigned in 2013 to accept a position as CEO of Lucky Brand Jeans, upon which Friedman became the chairman and CEO of the company.[41][42]

References

[edit]
  1. ^ "RH Annual Report for fiscal year ending February 3, 2024 (Form 10-K)". U.S. Securities and Exchange Commission. 28 March 2024.
  2. ^ "Career". RestorationHardware.com. Retrieved June 29, 2012.
  3. ^ "The New Yorker Digital Edition : Jan 25, 1999". archives.newyorker.com. Retrieved 2016-04-06.
  4. ^ "Still seeking to restore its health - San Francisco Business Times". San Francisco Business Times. Retrieved 2016-04-06.
  5. ^ "ACI Capital - News". www.acicapital.com. Retrieved 2016-04-06.
  6. ^ Sarker, Pia (November 20, 2007). "Sears Eyes Restoration Hardware". TheStreet.com. Archived from the original on October 2, 2012. Retrieved August 17, 2012.
  7. ^ ABIGAIL GOLDMAN (March 23, 2001). "Restoration Hardware's New CEO Says He'll Retool Home Store Chain". Los Angeles Times. Retrieved February 18, 2014.
  8. ^ "Restoration Hardware Completes Sale to Catterton Partners". Restoration Hardware (via PR Newswire). June 17, 2008. Retrieved August 17, 2012.
  9. ^ a b "Restoration Hardware Q& A: In Recession, Chain Takes Aim at the High-End Market". washingtonpost.com.
  10. ^ JACQUELINE DOHERTY (July 27, 2013). "No Room for Error". Barrons. Retrieved February 18, 2014.
  11. ^ Chris Dieterich. "Restoration Hardware IPO Prices $124 Million Deal at $24 a Share". Wall Street Journal. Retrieved February 18, 2014.
  12. ^ Mark J. Miller (September 19, 2012). "Restoration Hardware Ditching 17 Letters in RH Rebranding". Brand Channel. Retrieved February 18, 2014.
  13. ^ David Hannon (December 13, 2007). "Restoration Hardware optimizes ocean freight bid online". Purchasing Magazine. Archived from the original on June 11, 2014. Retrieved February 20, 2014.
  14. ^ "A Home Furnishings Visionary Takes On High Culture" (Blog). The New York Times. 2013-10-03.
  15. ^ Kim Velsey (30 May 2013). "Restoration Hardware Would Like To Help You Decorate That Tiny Tribcea Loft You've Been Shoehorning Yourself Into". Observer.
  16. ^ "Restoration Hardware Designs for Small Spaces". gotham-magazine.com.
  17. ^ a b Jura Koncius (24 May 2013). "Restoration Hardware hits home". Washington Post.
  18. ^ Stephanie Murg (October 2, 2012). "Emeco Sues Restoration Hardware for Copying Its Navy Chair". Media Bistroa.
  19. ^ David L. Ryan. "Restoration Hardware opens new flagship store". Boston Globe. Retrieved February 18, 2014.
  20. ^ "RH Boston Video". Retrieved February 18, 2014.
  21. ^ Janelle Zara (May 16, 2013). ""Rain Room" at MoMA Heralds Restoration Hardware's Bold Move Into Art Sales Biz". Blouin Art Info. Retrieved February 18, 2014.
  22. ^ Renee Frojo (November 8, 2013). "Restoration Hardware moves into the art business". San Francisco Business Times. Retrieved February 18, 2014.
  23. ^ "The RH Factor". hfnmag.com.
  24. ^ "D1 Capital Partners Now Owns 7.40% of RH (RH)". nasdaq.com. 2023-02-13.
  25. ^ Brad Tuttle (September 19, 2012). "What Was Restoration Hardware Thinking Putting Out a 992-Page Catalog?". Time. Retrieved February 18, 2014.
  26. ^ Alexia Elejade-Ruiz (June 11, 2014). "Restoration Hardware's 17-pound catalog lands with a thud". Chicago Tribune. Retrieved June 11, 2014.
  27. ^ Irwin, Tanya (September 13, 2010). "Restoration Hardware Reinvents Itself". MediaPost. Archived from the original on 2010-11-21. Retrieved August 17, 2012.
  28. ^ Julian Guthrie (October 26, 2013). "Gary Friedman: Restoration Hardware's savior has bigger plans". San Francisco Chronicle. Retrieved February 18, 2014.
  29. ^ Rob Brinkley. "RH and David Sutherland Collaborate on Outdoor Furnishings Line". Architectural Digest.
  30. ^ "Cramer: One of great merchants of our era". www.cnbc.com. 20 June 2014.
  31. ^ "Restoration Hardware CEO: Scale taste". www.cnbc.com. 19 June 2014.
  32. ^ Coleman, Julie (September 20, 2024). "RH CEO explains why his company doesn't have a social media presence". CNBC. Retrieved September 21, 2024.
  33. ^ "RH".
  34. ^ "DeHaan mansion in Indianapolis to become showroom for home furnishings retailer"
  35. ^ "Christel DeHaan obituary"
  36. ^ Sorkin, Andrew Ross (August 16, 2012). "Restoration Hardware Co-Chief Steps Down After an Inquiry". DealBook (blog of The New York Times). Retrieved August 16, 2012.
  37. ^ "Gary Friedman: Executive Profile & Biography". Businessweek. Retrieved June 19, 2012.[dead link]
  38. ^ Hsu, Tiffany (July 3, 2013). "Reporter". LA Times. Retrieved 10 July 2013.
  39. ^ Richard Levick (August 22, 2010). "Executives Behaving Badly, Boards Behaving Well". Forbes. Retrieved February 24, 2014.
  40. ^ Tiffany Hsu (July 3, 2013). "Gary Friedman returns as chairman, co-CEO of Restoration Hardware". Los Angeles Times. Retrieved February 18, 2014.
  41. ^ Clark, Evan (13 December 2013). "Carlos Alberini Named Lucky Brand CEO". WWD. Retrieved 13 December 2013.
  42. ^ "Guess Inc. president Alberini joins Restoration Hardware as co-CEO". San Francisco Business Times.
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