Samsung Experience Store

Samsung Experience Store

Company type	Subsidiary
Industry	Retail
Area served	Worldwide
Products	Consumer electronics
Brands	Samsung Galaxy Harman SmartThings
Parent	Samsung Electronics
Website	www.samsung.com/samsung-experience-store/

The Samsung Experience Store is a chain of retail stores featuring products by Samsung Electronics. Samsung Experience Stores can be owned and operated by Samsung Electronics themselves, local distribution arms, or third party partners.^[1][2] Locations primarily sell Samsung Galaxy mobile devices and accessories but can feature other Samsung products and brands.

In some markets, the chain operates under the name Samsung Store instead. Most notably, this is the case in Samsung's domestic market of South Korea.^[3][4]

Samsung Experience Stores, known simply as Samsung stores in some regions, and previously branded as Galaxy Stores in some countries, are branded retail stores offering Samsung Electronics products throughout the world.^[5][6][7] While all stores include products from Samsung Electronics' mobile devices, particularly those using the Samsung Galaxy brand, some stores additionally feature other Samsung-owned brands, including SmartThings smart devices, Harman audio products, Samsung TVs, and Samsung home appliances.^[8][9]

In addition to Samsung Experience Store locations, Samsung runs pop-up shops in some regions. In the United States, these are branded Samsung Experience Shops located inside Best Buy stores.^[10] In New Zealand, pop-up shops are branded Samsung Pop-up Experiences, while longer-lasting kiosk locations are branded Samsung Studios.^[11][12]

Other Samsung-branded stores exist in multiple countries, including countries with Samsung Experience Stores or Samsung Stores.^[13] These are generally not considered part of Samsung's retail chain.

In Samsung's domestic market of South Korea, where the Samsung Store chain is present, there are also various service stores throughout the country with showcases of different Samsung products available for purchase and also have repair centers for those items.^[14] There are also stores dedicated to the installation of large household appliances such as TVs, dishwashers, and refrigerators,^[14] and stores just for the sale and repair of its memory products, such as SSDs.^[14]

Samsung Experience Stores are present in over 60 countries across 6 continents.^[15]

The first Samsung Store in Bulgaria opened in February 2021 in Sofia, the country's capital, located within The Mall.^[16] Having initially used the Samsung Experience Store branding, the chain now uses the shorter Samsung Store name. As of 2024, there are five stores, four located in Sofia and one located in Plovdiv, with some locations offering television sets and home appliances by Samsung as well.^[9][17]

Samsung has seven Samsung Experience Stores in Canada, four of which are in Toronto.

The flagship store is located within the Toronto Eaton Centre and has two levels spanning 21,000 square feet. Unlike other locations which only sell mobile devices, it features the entire Samsung product portfolio.^[8] On the first floor there are phones, tablets, smartwatches, other electronics, and accessories on display. There is also a Virtual Reality section where you can play VR games and sit in a chair to watch videos in VR, such as riding a roller coaster. On the second floor, there is a housewares section where Samsung fridges, stoves, and appliances are shown. The TV section shows off their big-screen TVs. There is also a section for warranty and repairs.^{[citation needed]}

The other three Toronto locations are located in Scarborough Town Centre, Sherway Gardens, and Yorkdale Shopping Centre. Samsung's three other Samsung Experience Stores in Canada outside of Toronto are located in Edmonton's West Edmonton Mall, Vancouver's Metropolis at Metrotown, and Montreal's Montreal Eaton Center.^[18]

Samsung opened its second largest store and all products experience center in the world in Bangalore, Karnataka covering an area of 33,000 sq ft, under the name Samsung Opera House.^[19] The company additionally runs multiple other Samsung Experience Stores throughout the country, mostly under the Samsung SmartCafé sub-brand.^[20]

Samsung opened its flagship store in the company's New York headquarters in the Meatpacking District on February 22, 2016. Dubbed Samsung 837 after its street address, 837 Washington Street, this store does not sell any Samsung products.^[21] Instead it's envisioned as a “marketing center” according to Gregory Lee, President and CEO of Samsung Electronics America, designed to showcase Samsung's future concepts and technologies to the public.^[22]

The first Samsung-run U.S. retail locations opened on February 20, 2019 in Garden City, N.Y., Houston and Los Angeles as part of the company's celebration of the Galaxy product line's ten year anniversary.^[23]
As of June 2024, Samsung has four Samsung Experience Stores in the United States. They are located in Houston's The Galleria, Los Angeles' Americana at Brand, Garden City's Roosevelt Field, and Dallas' Stonebriar Centre.^[24]

The location at Stanford Shopping Center in Palo Alto was permanently closed on May 19, 2024.^[25]

• Apple Store
• Google Store
• Microsoft Store