TV Gazeta

Rede Gazeta
Type	Broadcast television network
Country	Brazil
Headquarters	São Paulo, Brazil
Programming
Language(s)	Potuguese
Picture format	HDTV 1080i
Ownership
Owner	Fundação Cásper Líbero
History
Launched	January 25, 1970
Former names	CNT Gazeta
Links
Website	www.tvgazeta.com.br
Availability
Terrestrial
Digital terrestrial television	17 UHF (São Paulo)

Rede Gazeta (Portuguese pronunciation: [ˈʁedʒi ɡaˈzetɐ]), also known as TV Gazeta or only Gazeta (in English, (the) Gazette Network) is a Brazilian television network based in São Paulo.

History

TV Gazeta was founded in 1970 in São Paulo. It is part of Cásper Líbero Foundation. It was one of the first Brazilian TV stations to broadcast in color in 1970, together with RecordTV, Rede Bandeirantes, Rede Globo, Rede Tupi and TV Cultura. In 1993 it merged with CNT (Central Nacional de Televisão, National Central Television), and its São Paulo local station became known CNT/Gazeta. In 2000, the partnership ended, and TV Gazeta turned into Rede Gazeta (Portuguese for Gazeta Network). Both networks are currently independent television networks.

Branding

The first logo of the station was a toucan, symbol of its Brazilian cultural status, arranged to resemble the letter G, the station's initial. The logo was presented in monochrome format until 1972 when it gained a color version, with a yellow beak and three colors (blue, green, purple) in the eye and feathers. The toucan was replaced in 1976 by a new one consisting of three pieces in the RGB color pattern (two small pieces, red and green, and a larger piece, blue, forming a sort of four-pointed star) along with the number 11. In 1983, the logo consisted of an orange arch and the number 11 inside a yellow outlined box, with the first 1 forming the G with the arch. The following year, the logo was an italic number 11 with three bars to the left and right. The logo gained a futuristic aesthetic in 1986, as the network concentrated more on the state of São Paulo, with an abstract representation of the shape of the state formed by two 1s in opposite directions appeared, as well as the return of a Gazeta wordmark. In 1987, this was replaced by a logo reminiscent of sister newspaper A Gazeta, in an extra bold typeface, in blue and with a segmented appearance. The logo adopted in 1989 was designed by Fernando Cerqueira Lemos in 1978 for the entrance of the building, and represented the company's TV, radio and print (Gazeta Esportiva) outlets. A new symbol appeared in 1990, three rings, representing the circular dots that made up analog TV images, but following a CMY pattern, a direct reference to the station's roots in the print industry. Beginning in 1995, with the CNT/Gazeta partnership, a new wordmark appears based on the CNT one, following the end of the partnership, the wordmark remained, whereas the G, this time taken from the wordmark, regained its status as a symbol. The G was made transparent in 2004, but was later made solid again in 2008 with the start of its digital signal. In 2014, the current logo was adopted, the G used since 1995 (as a separate symbol since 2000) is now shown in a frontal perspective, in line with flat design trends, and the wordmark as a whole uses orange and gray as its colors, with the G in the larger orange piece, the other positioned to the right of the second A.^[1]