VTM 3

VTM 3
Country	Belgium
Ownership
Owner	DPG Media
Sister channels	VTM; VTM 2; VTM 4; VTM Gold; VTM Non-Stop; VTM Life; VTM Sport;
History
Launched	25 August 2000
Former names	Vitaya (2000–2020)
Links
Website	vtm.be
Availability
Streaming media
VTM Go	Watch live (Belgium only)

VTM 3 is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. VTM3 can be seen on Flemish cable and satellite services. The station is part of DPG Media (formerly Medialaan, VMMa, and VTM).

History

VTM 3 was launched as Vitaya and began as a niche station with seven blocks of programming:

Eet-Wijzer
Gemengde Gevoelens
Spiegelbeeld
Vrije Tijd
Wonen
Kinderen
Vitali-Tijd

In 2003, the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show, and a fitness show.

Vitaya profiled itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle, and human interest.

Because of the launch of the SBS station Vijf with a similar profile, Vitaya received some competition.^[1] Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way, the station was able to keep on growing and end 2005 in the green.^{[citation needed]}

On 31 August 2020, Vitaya rebranded as VTM 3, as part of a rebranding of the 4 main DPG channels. VTM 3's main point was the broadcast of at least one feature film every day. The emphasis on films and TV series deviated from the initial female format of the channel.^[2]^[3]

Programming

Currently aired Imported productions

Formerly aired Imported productions

References

^ Vitaya's analysis after one month Vijftv - Het Nieuwsblad, retrieved February 17, 2010 (in Dutch)
^ "VTM2, VTM3 en VTM4 vervangen Q2, Vitaya en CAZ". De Tijd (in Dutch). 2020-08-10. Retrieved 2020-09-01.
^ "Quatre chaînes porteront désormais le nom VTM". 7sur7.be. 2020-08-10. Retrieved 2021-01-19.

[1] Vitaya's analysis after one month Vijftv - Het Nieuwsblad, retrieved February 17, 2010 (in Dutch)

[2] "VTM2, VTM3 en VTM4 vervangen Q2, Vitaya en CAZ". De Tijd (in Dutch). 2020-08-10. Retrieved 2020-09-01.

[3] "Quatre chaînes porteront désormais le nom VTM". 7sur7.be. 2020-08-10. Retrieved 2021-01-19.

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